by Chris Devers

1. A Website

A website is necessary for every business. It is the first place that people turn to when they need information on a product or service. It is the source of primary information for people who are interested in transacting in real estate. So, one of the first tools that you need to successfully market yourself is a web address.

2. Web Presence

A web address is half of the story. People need to know how to get to your web address. The internet is host to hundreds of millions of websites relating to almost every conceivable product or service that is bought or sold. What you need is to be able to popularize or aggressively push your web site so that its visibility increases. Some of the methods that you can use are online press releases, blogging and search engine optimization The fact is that a web address is a means to increase your brand value, to generate queries and to augment business opportunities.

The real business is the brick and mortar business that you need to build. The internet is a tool that is all.

3. A Real Estate Blog

Real estate blogging is one of the most effective marketing tools for real estate agents. You should post good quality content on your blogs that helps is visible through search engines. People tend to read blogs and can use their discretion based on the quality of the contents in the blogs.

4. Real Estate Postcards

Yes, even in this day and age, the old fashioned method of postcards has relevance. This method can be used with the right timing and judiciously mixed with usage of other tools. With the right, design and strategy postcards are an effective tool at generating leads.

5.

Seminars on Home-Buying

A seminar on home buying is an effective tool for personalized marketing to a broad audience in a short period of time. There is a certain amount of effort involved in arranging a seminar, but the efforts are worth it. A seminar is ideally organized in collaboration with mortgage and home loan professionals, home inspectors and tax consultants so that you can deliver a holistic solution to prospective real estate clients.

6. Client Referrals or Non-Referrals

One of the oldest methods of generating clients and leads is the word of mouth. In fact, there are a number of high profile industries and professions where the word of mouth form of advertising is the most powerful. Need a good lawyer? Looking for a good dentist? Require a reliable real estate agent? Look for opinions amongst your friends and relatives or people whom you can rely upon for advice. As is the case with any professional service based business, word of mouth can make the difference either way. People are bound to be either satisfied or dissatisfied with service. Moreover, people will talk to others; all the more if they are dissatisfied.

7. A Big Idea

In any business you always need a plan and strategy to succeed. The big idea is where your creativity and business acumen come into play. Big ideas make the difference between success and failure or subsistence at the best.

8. Be tech perceptive

Use technology to the hilt to market yourself.

1. If you have a team of people working for you, make sure that they are well connected amongst themselves and with you.
2. Make sure that you have creative and effective content posted to blogs. Use SEO to effectively market your website and to generate queries.
3. Devise periodicals with good buys for prospective clients and maintain mailing lists at which you send the periodicals.

Let us face the fact that the internet has brought about a revolution in marketing of products and services

9. The Website Listed Below

The website listed below is a portal of real estate related information. It contains a wealth of information on direct mail and online marketing, besides informative articles on marketing yourself effectively in real estate.

by Renegade98

Article by Vieux Beulah

It never fails to amaze me about all of the misconceptions around about MLM. Even my wife still refers to them as “pyramid” schemes. People I speak to think of MLM opportunities as anything but opportunities, rather their opinion of them is nothing much more than some scam orchestrated by individuals at the top that make huge cash off of all the small folks in the bottom of the business.

The prevailing opinion is the fact that the only men and women that could make money in M.L.M. are those at the top of the “pyramid”, and that for those at the base, there is no one left to add below them. Little might be further from the truth.

It never ever dawns on all those who distrust or abhor Multi Level Marketing businesses that even when they were the ones who got in at the top, they wouldn’t make any cash unless they sold the items or brought in associates under them. An individual can come in at anytime and discover their spot within the associate chain, and it still comes down to selling and bringing in associates below them, regardless of whether or not they’re in the top or the bottom.

It’s too effortless to blame other people for failure. It really is absurd to say that if one is in the bottom of the chain the marketplace is saturated and there is certainly nobody else left to create a business with. Considering that the vast majority of individuals in this country, or for that matter the whole world, are not involved in Multi-Level-Marketing organizations, it would go to show that if one’s business had been one thing like a health product as an example, the market place could be virtually untapped for potential clients.

Clearly, as in all business opportunities, regardless of whether it be selling real estate or insurance, owning a restaurant or nursery, operating a furniture or antique shop, marketing and advertising and selling items online, you name the business, you can find people who succeed and people who fail. You don’t have to be the very first within your kind of business to find clients, and those that are 1st don’t necessarily usually succeed. With any business, success will go to those that function the smartest, advertise the most effectively, have superior goods and/or services, and manage their business nicely. Those that don’t make it occur cannot lay the blame on the concept that someone else was there first before them.

And so it goes, that people who become involved in MLM will go either way too. Those that sit back and anticipate their business to grow by doing little or absolutely nothing will fail after which they are going to bad-mouth Multi Level Marketing opportunities as pyramid scams. Those that advertise and promote their business, bring quality associates under them, train those associates to do likewise, and construct a robust business beneath them, will likely be effective entrepreneurs and enjoy the lasting residual incomes that we all dream about.

It really is true that some Multi Level Marketing businesses have been fly-by-night schemes where associates joining the business have to pay thousands of dollars up front for products they are going to neither use or have the ability to sell. And some have poor goods. But you will find several reputable businesses with outstanding items, that have chosen to spread the word and sales of their items through the power of numbers muliplying by means of relationship marketing rather than doing it with millions of dollars of advertising.

So it would be wise when looking into M.L.M. businesses, to initially do some analysis on the business behind it; its products or services, monetary strength, length of time in business, and what’s necessary to be an associate. Do the research you would wisely do when embarking upon any business endeavor.

But most will fail within the M.L.M. business due to the fact they don’t know how to advertise and do not recognize the way to attract individuals into their business. They’ll end up joining the ranks of the MLM whiners who blame “that pyramid scheme.” Those that do not know how at 1st locate mentors who will teach them the business and give them the expertise and tools to construct a productive on the web business. They will also locate a method that teaches and aids them in generating leads from the world wide web, preferably cost-free leads. And they are going to be the Multi Level Marketing achievement stories who take pleasure in economic independence in their lives.

Brookfield Real Estate Services Inc. Announces Acquisitions
At September 30, 2011, the Company network consisted of 15295 REALTORS®. The Company network has an approximate 23% share of the Canadian residential resale real estate market based on transactional dollar volume. The Company generates both fixed and …
Read more on Canada NewsWire (press release)

Related Multi Level Marketing Real Estate Articles

by Ron Sombilon Gallery

Article by Eric Auger

There’s a popular song from 1979 called “video killed the radio star” and thirty years later, although radio isn’t dead; video is growing stronger by the day. Internet video is one of the fastest growing marketing tools around. Free video sharing sites allow free advertising and marketing via a video gives the potential buyer a great feel for a property before ever actually setting foot on to the property.

Buyers want to have all the facts now before ever approaching an agent about a property. It is not uncommon for a prospective home buyer to research property values in the neighborhoods they are interested in as well as schools, amenities and even local taxes. The agent who can provide an appropriate real estate video for these interested and self-targeted clients can jump ahead of the competition and generate leads simply by showing them what they are interested in.

Video is the future of real estate marketing just as video was the future of the radio. It is far easier when viewing a real estate video to get a real feel for a property. If the marketing video includes sound then extra features of interest might be discussed in the video highlighting low taxes, stable property values, or a quiet lakefront setting.

One neighborhood might have several videos made for the area by an agent. Prospects have different focuses and a video highlighting the extra large nursery area, or the large backyard area and great schools might attract one type of buyer. On the other hand a real estate video focusing upon the home’s easy access to the city, the local entertainment and culture available close by the property might attract another set of prospects. All this can be done with the focus changed on one property.

While real estate marketing has become more competitive over the last few years the tools available to the real estate agent have become more flexible. A competitive market brings out the innovators in any group and real estate video marketing is one way for the marketer to stand out from the rest.

While some agents may still be focusing upon lead generation via local ads and word of mouth, the wise agent is looking online and at the growing potential of video marketing. Simple words can only convey so much but a real estate video complete with narrative highlighting the most desirable features of a property and a neighborhood, speak more clearly than a thousand words. Tell the prospect what he wants to know about the area, surprise them with facts and sights they might not be expecting and capture their interest all through video marketing. The best part of this wave of the future is that video sharing sites do this all for free. Billboards charge to carry advertisements, television ads charge to be shown in prime spots but video sharing sites which garner a large amount of traffic each day, promote real estate freely.

Real estate developers see future growth in high-end, rental residential projects
In the years since the real estate bubble collapsed, developers have looked long and hard at what projects they have in the pipeline. They study the market and in meetings ask, Could we see our plans through? Should we modify them? Start over? …
Read more on The Star-Ledger – NJ.com

More The Future Of Real Estate Marketing Articles

In almost every real estate investing seminar I’ve ever attended, a lot of time has been invested in teaching real estate investors and potential real estate investor on how to find good deals. Because deal-finding is so crucial to ones investing success and longevity in the real estate investing business, I recently decided to chat with a real estate investment friend and look back and see which methods have generated the most deals and the best deals for him.. In reviewing the 200 properties he has bought or flipped over the last 5 years, I was surprised to find that many of the “traditional” sources of great deals haven’t worked for him, while some less obvious methods have been great lead generators. I’d like to share with you the results of my study.

The Multiple Listing Service. The MLS is essentially a catalog of all the properties listed for sale by brokers. Needless to say, some of them are good deals for investors, and some aren’t. Sometimes there is a great foreclosure in there, sometimes not. The trick is to ferret out which properties have motivated sellers without making offers on all of them. I’ve honed this skill through years of translating agent lingo like, “Handyman’s special” (looks bad, smells bad, has at least one major system that doesn’t function), “needs TLC” (ugly, but not smelly, and everything works). What you’re going to find is a lot of cost, markup and competition has set the price. As an investor, you really want to find ways around the ‘traditional real estate sales’ databases if at all possible.

Properties listed in the MLS are for sale. To anyone, including the real estate investor. This may seem pretty profound, but some of the other methods touted as great ways to find deals involve locating owners, then finding out if they want to sell. Properties in the MLS also have the advantage that all of the information about the property is pretty much laid out for you – a major time saver. For the average real estate investor, time really is money. And, with the sophisticated, computerized access available to your agent, it’s a matter of a few keystrokes to view all of the properties that are handyman’s specials, or bank-owned, or in estate, or priced under a certain dollar figure – whatever youd like to concentrate on. The disadvantage is that if you’re after foreclosures, you may not find the deals here.

Another reason that the MLS has worked so well is that generally the market for really ugly properties is where real estate investors may want to be, otherwise the deals for good real estate investing values just won’t be there. Coincidentally, these are the same properties that most agents prefer not to spend a lot of time with. In many cases, they’re downright cooperative – particularly when I’m offering all cash and a quick closing.

Direct mail to real estate agents? At one point, we did a mail out to 1,200 agent names from the Board of Realtors and generated a 3-part mailing to send to every agent in town. For the real estate investor, this might seem like a respectable idea, however there are drawbacks.

The theme of this campaign was this: if you, Mr. Agent, have a property listed that fits a specific real estate investment criteria, I’ll make an offer and you get to keep the entire commission. Out rolled a brilliant campaign -all posted first class, incidentally – and in numbered the telephone calls. All 9 of them. Thats correct. The workweek after the 1st letters got out, we got 9 calls. We had already produced offers on 3 of the houses; 2 were out of our price range; and two were overpriced listings soon to expire. Not a beneficial take for the average real estate investor seeking to realise a living with real estate investment .

The succeeding mailing gave even more answers – about 16 replys – all basically in the same classes. The final mail out, a postal card, encountered no notice at all. Basically, we consumed close to $1700 on a campaign that gave nothing for our real estate investing concern.

I still guess that this idea has some merit, but if performed again, we would make some substatial shifts. Initially, we’ll target only the 350 or so brokers who name the kinds of real estate investment properties we would purchase. Then, we would do a better job of composing the marketing collateral, underlining how the broker and his seller could gain from doing work with our real estate investment business. Finally, we would make the campaign a continuous one throughout the next twelve months, trying out dissimilar letters for reception and sending the best to the same real estate agents over and over. And lastly, to personalise the campaign by following up with a telephone call to the 30 or so preferred candidates. Target marketing our real esatate investing marketing attempts.

Ads in the Yellow Pages. For half dozen years, we have featured an ad in the “real estate” section of the Yellow Pages. Each calendar year, the ad has possessed some variation of the phrasing, “We purchase homes – all cash. This advertising only yields 3-4 calls a calendar month, but for some grounds the caliber of the telephone calls is better than those that are produced by whatever other means we have ever practiced. The sellers incline to be incited, cooperative, and bear unlisted houses. All of these items are precisely what the real estate investor is wanting in investment properties.

What is great is that you get to look at with these ads once a calendar year, then leave em. While they usually are pricy – 1000s per 12 month time period – the telephone company will regularly charge you every month for the price. In addition, as one of the very few ads in the telephone directory that promises to buy investment properties, You have not got alot of competition. This works out, but getting connected with people that own the houses in hand: banks, any mortgage company that possesses (and does not want) foreclosures, key real estate agents, any one that recognises the market and recognises you embody the real esate investor that understands the marketplace. Both cases, you succeed. Yellow pages, you pay for the leads, the word of mouth, time is payment for the great real estate investing leads.

Advertised FSBOs? Properties For Sale By Owner,
a.k.a. FSBOs, are a preferent means for a number of real estate investors. For us, on the other hand, have never bought a holding from an owner who promoted his property for sale rather than ringing me. Sounds like a deal for the budding Real Esatate Investor who purchases homes for a living right?

We have found various issues with straining to purchase FSBOs. The 1st is that many are not actually for sale. Some FSBOs are just “trying out the market to ascertain what variety of offers he’ll acquire. Other FSBO sellers are very moved to sell, but do not list because they need to keep all of the money from the sale. They do not wish to pay a commission – but they do not desire to receive a lower price, either. And sometimes a seller opts to try to sell their holding by themselves because they owe too much to bear a 5%-7% commission, even if he sells it at full price. For the real estate investor, obviously there is no economic value here.

If you are purchasing expensive properties creatively, these sellers are ripe for the variety of answer you propose. A majority of real estate investors schemes is to buy ugly real estate cheaply and for immediate payment, and you just do not witness this type of deal in advertized FSBOs.

fFiers to Targeted Neighborhoods: Last calendar year, we delivered 14,000 double-sided “We buy real estate” circulars published. We employed an individual to set this flyer in the threshold of every single, two, or multi family residence they saw in the prospective region. Every three calendar weeks or so, 5,000 approximately of these flyers were delivered, and the reply from qualified sellers was first-class. For a price of less than $500, we gained 3 deals that clearred over $8,000. For a new region for the experienced real estate investor or just examining a dissimilar way to ‘farm’ the real estate investment outlooks in a given area, this is very good and popular way to find out if there are any sound real estate investment deals to capture.

Billboards in the same neighborhood? Here is a object lesson in messing up a beneficial thing: hot on the heels of our massively successful circular campaign, I settled to spring for 4 large billboards in the same vicinity. The trouble was that my marketing budget is only so large, and purchasing the billboards signified stopping the fliers. Still, I envisioned that the billboards would get more attention anyway, so I handed over the $1,800 and acquired…

No response.. Nothing……

The Point? Keep with What does work. This is the number one rule of obtaining good real estate investment properties.
.
Employing only one lead source at a time. In my experience, it is best to use at least a few dissimilar techniques of lining up deals at the same time: preferably 2 youve practiced before with some results, plus 1 that you are screening. Which takes us to:

Not understanding which of your deal-finding techniques are producing, and which are not. If you are going to expend money on fliers or ads or phone pole signs or whatever, it is very significant that you give attention to which methods are getting good leads, and which are not.. For any real estate investing occupation, and business in general, one needs to monitor and try out the outcomes of a marketing campaign. If you are not tracking your lead sources to expose which are producing leads and which you should give up, youre wasting away time and money that could be set to use giving you deals.

Capitalizing on sales opportunities while minimizing out-of-pocket expenses sings to any entrepreneur’s heart, but this credo hits especially close to home for the hungry and ambitious real estate agent competing in a crowded market for a limited number of leads.

This is why successfully evaluating the best use of advertising dollars can give a savvy agent a leg up on the competition. The first step in determining where to place limited advertising dollars for maximum impact is to set a budget not per month, not per day even, but per lead. With this step an agent is challenged to ask and answer the question of how much is reasonable – and profitable – to spend per potential lead generated, understanding that not every warm lead will turn into a hot lead, and not every hot lead will turn into a sale.

To arrive at a reasonable per lead advertising budget, it is wise to first analyze the average number of leads it takes to get from A to Z – from lead generation to a closed sale. Next, analyze the percentage of commission from each closed sale that can be reasonably allocated toward generation of new leads. It is important here to not simply follow the national averages, but to determine actual per lead cost-to-closed sale ratio in each specific market area.

One additional challenge that enters the picture when completing these essential tasks comes when factoring in how prospects research listings in today’s market. With the rise of the internet search coupled with the ever-present difficulty in quantifying results of direct mail and print advertising campaigns, setting realistic budgets becomes increasingly challenging.

Many real estate agents are now using call capture technology to determine how advertising dollars should be allocated to hit their budget per lead. By attaching an 800 call capture number to every piece of advertising used to generate leads, agents are able to track results. With call capture comes the opportunity to evaluate each advertising and promotion venture in real-time, providing the busy real estate agent with hard data on what types of advertising and promotional offers generate leads.

Call capture works through a toll free number that has multiple extensions. Some call capture systems offer “mirrored” extensions that give agents the ability to track which piece of advertising and what types of special offers generate leads. Each number in any given call capture extension is assigned to a different piece of advertising – a “1″ might indicate direct mail, a “2″ a magazine ad, a “3″ an internet offer, and so on – so when the lead calls in on a certain extension, the agent is able to ascertain which types of advertising and promotion are the most cost-effective.

The call capture system also allows the agent to record different types of special offers on the recorded message each extension holds, and to “mirror” those offers with different types of advertising and promotion. For example, an agent might offer a free credit report for a direct mail postcard and newspaper ad, and a special discount for an internet search-generated lead. Using the call capture system reports, the agent can analyze in great detail which types of advertising and which special offers generate the most interest among prospects.

Even more importantly, when the lead calls in to the toll free number and punches in the extension, the call capture system captures the caller’s phone number, with an option to capture the name and address of the caller as well. In this way, the busy agent also has information to follow up on leads generated by the call capture system.

With the flexibility to analyze captured data, call capture systems make it possible for an agent to test the waters for new ad campaigns and make small or large adjustments in advertising strategy in each market that is of interest. In one close-knit neighborhood, an agent may find that any effort outside of building neighborly goodwill through word-of-mouth is essentially a waste of advertising dollars. In another neighborhood an agent may discover that individuals prefer to surf the web to locate properties of interest. Results-or lack of results-from the call capture system will provide this data and help agents streamline their marketing and lead generation for maximum profit. Click to learn more about using call capture to maximize profits in your real estate business. Or for a 15 Day Free Trial visit http://www.RealtyOne800.com, a leading provider of real estate call capture systems today.

When it comes to business, there’s nothing that can make or break your success as much as your marketing efforts. Whether it’s tri-media advertising, word-of-mouth or real estate contact management tricks, getting your product out to people is going to compose at least half of the potential that you can create and the potential that you can actually realize in terms of your goals. For real estate agents, this couldn’t be any truer. While other types of businesses may afford to be more lax, real estate costs big so that when you decide to make an enterprise of it, there is no room for laxity, only hard work.

Some people are into real estate but aren’t into it hard enough. But if you want to be a blast in this type of business, you need to treat it just like that, a real business. Draft procedures for yourself and your clients and implement them. From increasing your sales and listings to actually making your presence stronger in the market, you need to have guidelines to set even just for yourself. Perhaps, you’re going to make a sale once or twice a year without even planning. But when you want to make the benefits of your real estate business more permanent, you’ve got to come up with a structure that you can follow so you can control the developments. You can use any new real estate marketing tool such as the toll free call capture system which has proven to be very useful for an increasing number of agents. Remember, when you can control, you can predict and then you can start making limitless goals for yourself.

There are many tips and tricks to market your properties but at the end of the day, there are the basics that never go away. For example, do not talk to your client as if you were selling anything. He probably knows that already. People need agents who listen to them and the agent who spends more time talking is probably not going to convince them to buy. So while communication with your clients is of paramount importance, you have to remember that they need you to listen more than talk. The details of the property will not take you half an hour to present to them. Make sure you make them feel that the property you’re offering is, at least, as much their show as it is yours.

Real estate marketing tools such as call capture systems and lead generator software can make that all-important cut in your business. Don’t get intimidated by new technology. Instead, learn it and use it to your full advantage.

Although the dark days of the recent recession appear to be slowly lightening, businesses are still trying to keep costs down while maximizing profit. In the real estate market especially, the nature of the game has changed. Gone are the days of sub-prime lending, as consumers are far more skittish, either burned by the market itself or afraid they will be. One of the best tools a real estate agent can use, even in these still-unsteady times, is call capture technology.

Call capture operates on a simple principle – customers want information, and the call capture number provides it. These numbers are most commonly seen on real estate company billboards or on top of “for sale” signs. They are almost always toll free numbers, allowing the customer to call free of charge. Paying for customer phone calls in a flagging economy may not seem to make sense on the surface, but it can be an excellent way to generate leads.

One important feature of call capture technology is that it allows a real estate agent to provide exactly the information they want to potential clients. The call capture number can lead the caller through an automated menu with several choices. Some popular options include a short summary of information about a specific home, to transfer to the real estate agent themselves, or the option to leave a message for further follow-up. This allows the consumer to obtain information without feeling pressured, having been the one who made the first move.

From a business point of view, call capture allows for excellent lead generation, but without having to resort to cold-calling. Cold calls often result in a great deal of failure before a potential success, and require the business to outlay both time and money to get the calls made. A call capture number, while billed to the business, operates 24 hours a day, 7 days a week, but has no possibility of rejection. A client who is calling the number is clearly interested in some form of information being offered by the real estate agent, and most call capture technology will provide relevant details about the caller’s phone number and address, which can then be used to tailor information to their specific needs.

As well, call capture allows businesses to avoid the pitfalls of “do not call” legislation. Once a client has called the capture number, the business has the right to contact them within the next 90 days as they fall under the heading of the “90 business day inquiry.” This means that an agent can avoid the sometimes unsavory reputation that goes along with a great deal of cold-calling, and can instead be seen as a conscientious business person who not only pays for customer’s calls, but returns them promptly and with specific property information.

From a technological standpoint, this system can save businesses money during a recession by identifying which ads are performing and which are not. There is no need to spend additional money on non working ads in a bad economy. Most call capture packages will come with the ability to track which ad is generating the most calls, and which is under performing. This allows a business to remove advertising that doesn’t work, and replace it with what brings in the leads. It may be something as simple as changing the font or size of the ad, and ad tracking gives your business the freedom to experiment and see what works.

The most important feature of a call capture service, however, is that it saves businesses money, which is the big picture in a recession. Although the cost of the service and calls are fielded by the business, 800 number rates are significantly cheaper than they were even five years ago. In addition, large advertising campaigns cost significant amounts of time and money, whereas a call capture advertisement, once up, will continue to perform day and night, and with no extra cost to the business.

It also promotes customer relations if done well. A sloppy call service with a poor menu and limited information will generate little to no actual leads, as most buyers will go elsewhere. A well thought-out menu, combined with specific house information and agents who return calls quickly, and with detailed answers to questions, will help both with a current sale and also encourage customers to spread the business’s capture number by word-of-mouth.

This technology is not foolproof. A business must work hard to make sure that the information on the number is constantly updated, and that calls are returned promptly. Done well, however, a call capture number can significantly increase a business’ customer base at a limited cost, while saving its customers money during hard times. Click to learn more about call capture. Or for a 15 Day Free Trial visit http://www.RealtyOne800.com, a leading provider of real estate call capture systems today.

Previously, we referred to the importance of acquiring a deep understanding of your current and potential clients’ mindset. We call this the study of psych-ographics, which is comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. However, as a luxury real estate marketing professional, to provide remarkable service you also need to discover your client’s most pressing needs, right now.

The late, Peter Drucker, author and management consultant, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. Apple is now taking pre-orders for the iPad. There is just one commercial running for this new product and all it shows is the iPad features. No persuasive sales are needed.

The buzz about the iPad has been nothing short of astonishing. Apple has introduced an entirely new product category based on a deep understanding of the needs of their primary target market. Why buy an inferior net book computer and/or an e-book reader when you can essentially have both, plus much, much more for less money?

We say the art of marketing is communicating about your product or service in such a way that your target market instantly realizes that the value you offer is the answer to their prayers. When you answer people’s prayers, it is truly a remarkable experience. This naturally sparks word-of-mouth advertising which is the answer to your prayers.

Here is a personal example that millions of men around the world should be able to identify with (and women too). Even with the advances in shaving technology most men continue to experience discomfort during and after shaving, especially when the blades tug, pull and often cut the skin. Ouch!

I have been on an eternal quest for the perfect shave. The last shaving cream I tried was a disaster. I thought it might be my razors. Then, I tried a new product by using the same blade. It may very well be the end of my quest; the shave was that smooth, close and painless. Now, that is remarkable!

I did not need to be sold. I was simply told that this shaving cream would answer my prayers, guaranteed. Amen!

Ron and Alexandra Seigel are the managing partners of Napa Consultants, International the leading luxury real estate marketing firm, specializing in web design, personal branding, and company branding. Gain the competitive edge in your luxury real estate marketplace. Visit our highly acclaimed blog, the Language of Luxury. “Get Fluent. Get Affluent!” Learn more about gaining and sustaining market leadership at http://www.NapaConsultants.com.

Most successful real estate agents are well known in the area they service. Their pictures are in the papers every week, they’ve spent time networking with local business owners, and they have a long list of satisfied customers who provide word-of-mouth advertising.