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January 18, 2012

Buying A Short Sale Step By Step – Can You Short Sale Buy Commercial Real Estate?

Buying A Short Sale Step By Step

In building a short sale business, there are three areas that must be addressed: Property Acquisition, Negotiation, and Property Disposition. Understanding how each piece along with their corresponding parts fits into the puzzle of establishing a short sale business will provide the structure investors need to streamline their business for efficiency and profitability. The best way to explain these areas is to break them down into divisions. Imagine a business with different divisions each performing their required duties. Just like a Fortune 500 company with divisions, the short sale investing business has divisions each responsible for their part. If a foreclosure property is to transform into a profitable transaction each of the following divisions must successfully perform their required duties.

The information below is a summary of each division. The first step in the short sale investing process concerns the acquisition of leads and properties. The front end of the business is the responsibility of the Property Acquisition Department, which functions as the marketing and sales specialists.

Responsibilities for the marketing specialist consists primarily of any activity that digs up new leads and opportunities. Once a homeowner is served their paperwork from the courts, the foreclosure proceeding is in the public record for all to see. Going to the courthouse and obtaining the new list of pre-foreclosures, working with a list provider or receiving the email list of pre-foreclosures are all ways to obtain “the list” of new homeowners that were just served their foreclosure papers.

Working with local papers that list properties in foreclosure is another standard way to obtain leads. The pre-foreclosure leads provided will range in values and location. Be sure to review the list of zip codes so that the marketing is targeted to areas that are favorable. This is called your “sweet spot.” Once a targeted list of names is obtained, scrubbing the list through a skip tracing service is the next step. Buying A Short Sale Step By Step

The sales specialist is the dedicated person who will go out on all new “buy” appointments, generate leads, and establish the referral network. This individual is commonly known as “the buyer.” Along with marketing, meeting sellers, evaluating properties, door knocking and cold calling this person is the “face” of the company. The most important revenue producing activities fall upon the shoulders of the buyer because the buyer brings in properties that create opportunities. The buyer should feel comfortable working with people in distress; moreover, he or she should enjoy the particular demands that a sales style job brings. When working with prospective clients either on the phone or in the field, it is essential that the buyer use the appropriate sales language.

Markets tend to shift quickly. When investors realize that they are in a certain market they may find that the market is about to change again. Making a fortune in real estate thankfully does not depend on shifts in the market place. It’s not like stock investing in which most people only make money when the market goes up. In the case of foreclosure investing and short sales, the market does not determine success. You do. Your creativity and drive will determine the outcome of your real estate investing business. Unfortunately, so many moving parts can leave even experienced real estate professionals new to short sales bewildered. What should the new or experienced investor do to get a solid start? Buying A Short Sale Step By Step

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Related Commercial Real Estate Short Sales Info

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January 16, 2012

How To Market place To Probate Leads In Real Estate Investing

Article by Georgette Adanas

The most effective way to find probate leads is the county courthouse. Probate filings are shown in all the area court homes. Probate filings constantly consist of the name of the deceased, the executor, also named administrator and beneficiaries. The executor is ordinarily an attorney. A single of the beneficiaries frequently can take more than the function of the administrator to cut down lawyer costs. Beneficiaries are typically family members, and are the ones who have inherited the home.

In my local industry, we have publications that summarize all court filings in the county court house. These publications also include probates and are good sources of leads. You are probable to have such a publication if you live in a large metro location. You will have less deliver the results simply because you will not will need to go to the courthouse for probate prospects.

Heard the Whispers About How Probate Actual Estate Investing is Like Foreclosure Utilized to Be? Part Two

In the mid ’90s my mums and dads handed gone and I ended up inheriting a residence about 250 miles from where by I lived, and it was for the duration of a single of people trips back and forth that the thought came to me that if another person wished to present me much less than full market place value for my parents’ household, I’d be incredibly interested in listening mainly because I, like most folks, had an incredibly occupied living at that point and I definitely didn’t have to have a different undertaking of that magnitude.

Clearly no one particular came forth and it took me 7 months to promote that residence and quite a few trips back again and forth on the freeway to get there and a lot of time concerned.

Probate Tricks: Safeguard The Estate Property Promptly After Death

In our working experience, the Loved One’s friends and family is most vulnerable to these thefts in the ten days after the death although all of us is however in shock and denial. This is why it is so crucial for the family to take preventive action to safe the decedent’s estate.

Arrangements must be produced for a house-watcher at minimum throughout the funeral. Financial institutions and collectors need to be notified of the death. Regularly it’s a good idea to alter the locks at the household seeing that regularly a lot of persons may well have had access to the home while the decedent lived there. An stock really should be taken shortly immediately after the death to stay away from disappearance of things. (If not in writing, even a videotape of the interior of the family home can document what things had been there at the time of death.)

Probate Litigation Can Resolve Estate Problems and Conflicts

State probate laws govern how intestate estates are settled. Inheritance residence is usually provided to the surviving husband or wife or direct lineage relatives. On the other hand, the estate must undergo the probate approach to determine rightful heirs. Everyone can existing a claim because of the courts, but must prove they are entitled to funds or property they seek out.

When people submit inheritance claims the probate approach can be prolonged for numerous months. The court have to engage in because of diligence to make sure claimants are rightfully entitled to estate assets. Based on the variety of claim and appeal of the home, probate can be suspended for a long time whilst waiting on courts to decide who is entitled.

Georgette Adanas has been writing articles or reviews on valuing property for probate since 2003.










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Real Estate Investing in Florida

Article by George Wood

Real estate investing in Florida is still a lucrative way to make money. Although the market is severely depressed, now is a good time for those who have money to find some real bargains in the real estate market in Florida. There are currently many more homes on the market than there are buyers. Many of these properties are brand new and have never even been occupied. Many of these properties are in foreclosure.

Those who are thinking of real estate investing in Florida can find many different types of properties priced way below market value. Although the real estate market in Florida is depressed, now is an excellent time to buy cheap, hold onto the property for a while, and then sell.

The real estate market in Florida is no different than any other market, such as the stock market. Just as stock prices drop and then rebound, so does real estate. Florida will always be a desired area in which to own real estate. Florida has warm, tropical weather and no snow; for this reason, people are always going to want to move to Florida.

One way to invest in the Florida real estate market is to purchase rental units. Because Florida is such a popular vacation destination, rental units can usually be let to vacationers throughout the year. There are many condominiums and smaller properties that can be purchased below market value to be used as rental units. If you are purchasing a condominium, however, be sure that there are no restrictions on renting to families with children, as many condominiums in Florida have age restrictions.

Another way to invest in the Florida real estate market is to purchase your retirement home now. Even if retirement is many years away, chances are that the property will appreciate in value quite a bit by the time you are ready to retire. You can use the property as your own vacation home when you visit sunny Florida.

Because the real estate market is in such a depressed state, real estate investing in Florida can be a wise investment for those who are willing to wait until the market rebounds. Like any other market, the real estate market fluctuates. Now is the time to make a solid investment in a good piece of property for much less than the actual value in Florida.

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Memphis Real Estate Firm Proves Success Possible in Slow Market
In 2011, Memphis Invest spearheaded the creation of a peer group for similar real estate investment companies, spanning from regions such as California, Florida and New York, that meet several times a year to define best practices for the green …
Read more on MarketWatch (press release)

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January 7, 2012

Tax Liens Real Estate Tax Liens

When a property owner fails to pay their property tax, there are still expenses to pay.In some areas, you can buy tax lien certificates directly from the county tax collector. This is especially popular among tax liens that have already been put up for auction, with no buyer. When purchasing these “off the shelf” or “over the counter” tax liens, take special care to investigate the property beforehand. Many times the properties offered in this manner have not been purchased for a specific reason that may hinder an investor’s ability to recoup his losses and make a profit on the purchase.

Who is responsible for the tax sale in the state that you want to invest in, so you can save time buy knowing just who to contact
How you can invest tax free using a self-directed IRA, so you can save even more money
How to invest online so you don’t have leave the comfort of your home
How to find tax sale information online saving you time
Where to get the tax sale lists without paying for them. Do tax liens work? Yes, a lot of banks and institutional investors utilize it and get sixteen percent or more in return while they give you four percent to your savings.

How to get the list of left-over liens or deeds, so you can invest without going to the tax sale
Been investing in tax lien certificates and tax deeds for a few years now. In fact, I’ve been training others to buy tax lien certificates and tax deeds for the past four years.

Interviewed experts from across the Country including Darius Barazandeh, DMB Real Estate Enterprises , Mike Pellegrino, Esq. Pellegrino & Feldstein LLC , Steve Waters Professor Profits , Steve Davis LienSource , Liz Koos Equity Trust Company , and more!
Written two e-books about tax lien and tax deed investing and helped develop a software program for tax lien investing in New Jersey.

Most of these individuals made a lot of money in other businesses or in real estate Tax lien Investing Basics

Attend Coaching Sessions and Web Seminars, Podcasts and more
The SEC points out that many of the alternative investments self-directed IRA accounts typically hold, such as real estate, mortgages, tax liens, precious metals and private placement securities, do not always provide the same type of financial …
Read more on Financial-Planning.com

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January 5, 2012

Real Estate Market Purchasing Suggestions That Will Meet Your Needs Exactly

Article by Rodriques Nitta

Buying a piece of real estate is a significant financial investment, so it’s important that you go into the transaction with your eyes open. Make sure that you have given yourself a solid education in the basics of the real estate market. This article can help give you the information that you need.

Potential buyers should be sure to get everything in writing. This is especially important when working with a builder, as options and upgrades which are verbally promised may not end up being honored. Ask your Realtor to draw up a very specific contract and be sure both parties sign it. This can help you to avoid frustration and confusion on closing day.

Take a risk. You may think it would be impossible to afford, or too good to be true, but if you see a home that you absolutely love, go for it! The worst that can happen is not getting it. You will never know what a seller may approve unless you try.

Stash away everything you can to save towards your new home. Get a second job on the weekend or offer to do odd jobs for family and friends. Anything that you can save will make for an easier time getting financed, as well as, having a savings account in place to do repairs or remodeling, once you buy that house.

Have a sizable down payment. It is possible these days to put down just a little bit of money when you buy a property, but consider this: the more money you pay upfront, you will pay less over the price of the loan. Remember that there are interest rates involved, so pay more today so you don’t pay more later on.

Making sure you have enough for a down payment is essential. Without it, chances are you will not be able to purchase a home. If you do not have enough for a down payment on a home, try asking family members for help or sell items that you do not use.

Be sure to ask your realtor for a copy of the information sheet for each home that you view. This will give you a record of homes that you have seen, and a good way to remind yourself of that particular house. This will also test your agent to see how cooperative the agent is to your needs.

Make sure to assess whether the house you are interested in buying is located on a quiet street or a road that is much more busy. If the house is located on a road that has a lot of noise then that could potentially affect the property value of the house.

Do not buy the most expensive house that is located in your neighborhood if you ever expect to resell it at some point. It will be very hard for you to sell your home to anyone if they see that comparable homes in the area cost much less than yours does.

When buying a home for the first time, ask about having your mortgage payments, homeowner’s insurance premiums, and property taxes rolled into one payment and deposited into an escrow account each month. While your monthly payments will be higher, you will not have to scrounge for money to cover the insurance and tax payments when they are due.

Cash challenged buyers can also be on the market to buy a property. The way to go is a lease-to-buy or rent-to-buy agreement. In this case the rent payment, or a part of it, goes towards the down payment of the property. Due to higher monthly rent payments, this is an option only to the serious home buyer.

As stated before in the article above, the real estate market has many buyers. Becoming a buyer for home or selling purposes can be rewarding. Before becoming a buyer, remember the information from this article, as it will help you with purchasing choices and getting the best value.

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Baylor University Publishes Quarterly Real Estate Research Report
Baylor University's Hankamer School of Business has published its quarterly Keller Center Research Report, an online compendium of academic articles focused on residential real estate research and summaries of scholarly journal articles and books …
Read more on Baylor University

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January 4, 2012

Real Estate Direct Marketing From Trash To CASH!

Article by Ken S

So many direct marketing for Real Estate get circular filed, (trashed) it’s unreal. Most people are immune to all the mail they get inundated with on a daily basis. If it doesn’t grab their attention right away chance are it will end up in the trash. In fact, most people look at their mail right next to the trashcan. Bill, bill, bill, marketing piece…trash, bill…ect. You get the point. What can we do to change that? What will make us stand out from all the other mail pieces and what get people to open our mail piece.

Here are 3 little tips that can change your direct mail from trash to cash!

Send your direct mail pieces in bright colors. If you’re using a postcard or envelopes use colors that stand out. Light Red, Pink, Light Blue, Yellow. Make sure it has a catchy tag line like “Find The Hidden Profits In Your Home”. This will make sure it gets read. Who doesn’t want to know about hidden profits in their home! Right!

Hand write the persons name and address and in the bottom left corner put “I Buy Homes Just Like Yours”. Or if you’re buying lake properties put “I Buy Lake Home’s Just Like Yours”. Be specific to your niche you’re targeting and you get huge results. You do not need to put a return address. I’ve tested it both ways and the results didn’t change.

This is my favorite! Use a #10 window envelope with a window on it. Create a letter that looks like a check. MAKE sure to say, “this item has no cash value” more than once. We’ve actually have had people try to cash them at the bank. Then on the rest of the letter put your marketing message. Don’t get too wordy, you just want them to take action and call you.

Now you want to be able to track your mail pieces somehow. Just add a piece of code or word. If you want them to call make sure to use a word that is easy. Like “snow”. Then you will know that the snow pieces went out on such and such a date, was this color and said, whatever it said. If you’re sending them to a website make sure you capture their name email and code. After you do this for about 6 months you have a really good idea of what works and what doesn’t work.

Ken Spohn is the creator of the Ultimate Real Estate Leads System software and a marketing expert. To find out more about the software tool visit. http://ultimaterealestateleadsystem.com

Ken Spohn has been a Real Estate investor for over 20+ years and has wholesaled over 100 properties in the last 7 years.










Recommended: Lies, damned lies and fuel economy numbers
Breaking news and analysis of the economy, the business world, stocks, autos, real estate and consumer issues. By Paul A. Eisenstein , TheDetroitBureau.com Heather Peters was mad as hell and wasn't going to take it anymore. So she decided to take Honda …
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December 30, 2011

Real Estate Investing Clubs

Real estate investment clubs can offer great resources for both veteran and novice real estate investors. A resident club is a noble place to convene and communicate with other investors in a region. One may be familiar with the club model of stock investment, wherein members put together their funds to purchase bonds and stocks. In a real estate investment club, one does not normally team up on investments. A number of clubs are barely more than finely oblique blocks for these services. These are put up by an investor who looks forward to make a profit by selling investment strategies or services. Every club is diverse in connection structure and focus. A few may focus on particular property types. However, there are certain fundamental advantages that nearly all should grant to their members. A thriving real estate investment club will facilitate its members become skilled about the business, get together with other investors and help in avoiding expensive, but frequent, investing oversights a lot of beginners experience.

Real estate investment clubs offer very helpful information for real estate investors.

A leading real estate club can present a vast forum to exchange ideas, gain knowledge of trustworthy contractors, realtors, brokers, accountants, lawyers and other professionals. People have known that it is likely to do well by spend in real estate, although a handful, have the funds on hand to be capable of investing. The answer is for individuals to sign up in real estate investment clubs, in order that their capital can be joined together so as to acquire properties that they could not manage to pay for or to procure. There are a huge number of real estate investment clubs globally, with numerous clubs existing to those who live in bigger cities.

Real estate investment clubs differ amid those that concentrate on single family homes, and those that concentrate on business real estate. Among the best things regarding being a member of a club is the admission it gives to trustworthy suppliers, contractors and other expert individuals. Prior to joining a real estate investment club, utilize resources to find out if a club is exact for one’s investing approach, what one ought to seek in an investment club and associations to trace clubs in an area. In the same way that people are diverse, real estate investors are as well rather different in their investing objectives and assistance requirements. Despite the fact that several have established investment clubs important in their business, others are more hooked on the method of doing it themselves.

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Michigan Real Estate Investors will be Exploring What Determines the Price to
This is the only investor real estate club that is free and open to the public. Their meetings are housed at a local Detroit College. The real estate club is all about solutions to problems in today's economy, so they offer this free monthly meeting …
Read more on Emailwire (press release)

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December 28, 2011

Considering Some Often Overlooked Real Estate Marketing Ideas

Article by Dave Spearson

It is very important for this article to take a much closer look at some of the most unique real estate marketing ideas so that people within this field can take the proper approach. No tactic can guarantee results, the point of this piece is toss around some thoughts outside of the box.

It is important for more people to gain a better understanding of how some cities are going to have two very important target audiences. People that have just become married are amongst the most important target audiences for new homes. It might be a clever idea to combine wedding imagery within an advertisement because of this. Most agents know this particular audience, yet not how to market to it.

It is a very sad fact that college students go overlooked especially by those agents that have condos and apartments that they are looking to lease out. There are so many college students that are going to live on the local campus, yet many others will want to lease a condo. It is not unusual for a fraternity or sorority to want to lease or even buy a house that is very close to the campus.

Determining what untapped target audiences might be found in a particular area is a first important step to any successful campaign. It is also important to consider how to advertise. The newspaper is still quite effective and the cost of space is always lowering because of the web. The web can also be one of the most effective advertising outlets in some areas for reasons that should be obvious.

The business card and old fashioned brochure will never likely go out of style because of how convenient they are. Some agents even print out there own. Having them made is the easy part. The tricky part lies in getting local businesses (that are high traffic) to stock them. The reason that high traffic businesses are so important to target is because more people are likely to take a card or brochure.

It might seem a bit extravagant and over the top, but the old fashioned bus stop bench sign is not a bad idea for some. While it is quite an investment it is important to note that people usually see such extravagant ads and assume that the agent simply must be the best in the area. This means that the agent might be likely to receive a lot more calls that they thought they would.

There are some other important things to remember when utilizing the types of strategies that have been discussed here. It is important to never just make ads for a single target audience. Agents need to first realize what audiences apply to every unit that they are selling. After doing this, agents will be able to create different ads for different target audiences and some of them might hit the right spot.

It is hoped that any reader that was eager to learn about some unique real estate marketing ideas can now understand that there are many different approaches to take. There are many target audiences and also many techniques for actually advertising to this audience.

Dave is a real estate professional who specializes in real estate marketing ideas. You may also be interested in reading more information about property codes

This article discusses some real estate marketing ideas for real estate agents.










GOP candidates offer few new ideas on reviving housing market
You'd think the situation would present an inviting opening for the Republican candidates vying to challenge President Obama, who has acknowledged his failure to solve the real estate problem as one of his major policy shortcomings. …
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December 25, 2011

Real Estate Investing

Article by Naveed_Imran

Real estate investing is not in any list of school choice. You can not get a degree accredited in the real estate investment. You will not find in high school or college guidance of a consultant, WHO recommends a career in real estate investment (in the case of guidance Counselor understand real estate investments, he or she probably will not be a leadership consultant!)In the system of public schools and educational programs in the United States is only a weak attempt to prepare students to simply “get a job.” Unfortunately, there is no class in “Making Money 101.” You do not have the opportunity to take in the class “How to become financially independent.” The teacher had never taught a class in “How to succeed if others can not.” I never knew anything about succeeding as an entrepreneur or becoming wealthy during my 10 years in the university classroom. I just became a multi-millionaire when I learned the skills of real estate investments, and I paid out of pocket and out of the classroom for learning. I learned these skills in OLE University hard blows through trial and error.

Never disparage the cost of training. There is no free lunch. You need to get this know-how, outside of class, as well as learn how to make money will cost you. But if you think spending on education is expensive, you should calculate the cost of ignorance!Nevertheless, learning real estate investment will not cost you in the arm and leg. Yes, I know real estate investing TV infomercials and the real estate investing seminars held around the country charge big bucks for those 3 day seminars and week-long camp. But this is pocket change compared to the cost they want to collect from you later. Catch this fact: all real estate investing infomercials and seminars target you as a candidate for the “Real Estate investing coaching.” That’s where they charge you up to $ 25,000 and more than $ 50,000 a year for “coaching.” And often you have assigned to some kid “still wet for the ears” to call you every week or month to hold your hand and whisper in your ear what common sense and persistent drive should already tell you! I am not exaggerating the real estate investing educational system, because I know that inside and outside. I personally know many of the so-called “gurus.” I was close to him for 25 years. My opinion is that the charges are excessive, because the promoters have found deep pockets in the market.When I began real estate investing career many years ago, real estate investing TV infomercials known real estate investment seminars and have been extremely rare. Then Mark Haroldsen followed a trend started in Al Lowry and Nick Nickerson holding occasional real estate investing seminars across the country. Later Robert Allen expanded the industry. Robert Allen promoted real estate investing conventions in major U.S. cities; he found a market for costly real estate investing information packages with tapes and note books. Potential real estate investments today aspirants who want more than an inadequate salary from employment in Dullsville often conclude that they must “pay through the nose for real estate investing know-how.

However, a diligent search of those wanna-bees often finds that this education in real estate investing more readily available from other sources than they previously imagined.

Real estate investment is probably one of the most easily learned skills never taught in school. Real estate investment is probably one of the most prolific careers on the planet Earth. Of the families who now live in houses instead of caves, houses, you can fix it everywhere. And probably nothing contributes to upgrading deplorable housing conditions across America comparable to real estate investment to repair the properties.The entrepreneur-minded aspirant who discovers the real estate investing industry often catches a vision of life for their work. Books and online courses offer an alternative to expensive seminars and coaching.

Sybarite Investments provides a full real estate services for residential and commercial development, sales, purchases, and property management around the San Francisco Bay Area. To get more info please visit www.sybariteinv.com










Home sales rising. Is a new wave of home investors forming?
A new wave of real estate investors may be starting to snap up deals and holding them for the long term. Investors weary of the wobbly stock market and slim returns from certificates of deposit might take a cue from attorney and business coach LeTonya …
Read more on Christian Science Monitor

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December 23, 2011

Top 13 Must-Have Facebook Applications For Business

Article by Luigi M. Scollo

It’s now or never if you want to secure your business real estate on Facebook. Fan pages for business are quickly catching on for all types of industries; however, not all fan pages are maintained effectively thus missing valuable traffic and engagement with fans AKA potential customers and clients.

Facebook and other social networks are all about people and relationships. A business owner would want to build their reputation, so that they become trustworthy, credible and knowledgeable about their audience to provide them with the products or services they need.

Social networks work the same way. Who is your company’s audience and what do they want from you? How are you going to attract more people to your page’s network?

Two ways to increase your network and reputation on a Facebook Fan Page: consistent updates and applications.

Post often on a fan page, allow more than one person to manage a fan page, to provide the valuable information and expertise that your business prides itself on. The second way to establish a reputation and engage with your network is through Facebook applications. These add-ons will both visually enhance a fan page much like adding special features to a Web site and stimulate engagement, conversation and ongoing interactions with your fans.

Once a business creates a fan page the standard applications include Photos, Video, Notes, Events and Discussion; however, these are only the basics. In order to really add uniqueness to a Facebook page as well as your social media marketing strategy, you’ll need one or more of the following Facebook applications:

1. Reviews

The reviews app is perfect for those who have specific products and services they provide. Customer reviews is one of 2010?s marketing strategies that has taken the online shopper and business owner to a new level of providing better customer service. More customers are reading reviews online about a particular service, product or business and are making specific buying decisions based on such reviews. Now your fans can give a review right on your business fan page.

2. Polls

There are a few different poll apps that you can use for a business fan page or profile. One of the most recognized social media polls is Polldaddy which is widely used both as a social media marketing and customer engagement strategy. Create a poll for your page: ask a question, provide two to four answers, and post. Check the results and post them on your page. This social media marketing tool can jumpstart a new campaign or give you ideas about future sales or promotions.

3. Networked Blogs

Does your business maintain a blog? Add the Networked Blogs app to your business page and profile so your fans and network receive immediate updates every time a blog is posted. There is a little bit of coding that needs to be installed on your blog so ensure you’re able to access your blog or ask your blog developer to do this. Want to keep informed of other blogs in your industry or track trends? Sign up for their blog feeds too by using this Facebook business app.

4. RSS Feed

If you have a blog, news site or other feed that you’d like to see updated on your business fan page, then there are a couple worthy RSS apps you can add. One all-in-one app is Social RSS which can be configured to automate updates from any type of RSS feed that creates a post on a business page on a tab at the top of the page or on your wall. Although many fans in your network prefer authentic posts from a company, this is one method to consistently update a fan page.

5. Slideshare

This site’s application has gone to the next level for attracting business on Facebook. Install Slideshare’s app to share presentations & documents with your network including conference chats, PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more. Impress fans with this app’s savvy marketing strategy to attract more customers and clients. Create a dynamic social media triad by linking your account with Facebook and LinkedIn. What is good for one is good for another.

6. Constant Contact

You’ve got email (marketing)! Now let your fans and friends in your network sign up to receive the latest news from your business directly from Facebook. As long as a business uses Constant Contact, they can also add this app.

7. Static FBML

If you’re familiar with Hyper Text Markup Language or HTML, this is Facebook’s version for adding bling to your business fan page. Companies like Nike, Ford and Twilight the Movie all have this feature on their fan pages. Add a “box” to your page for better fan engagement and interest. With a combination of FBML features a fan page can be transformed into a mini website. This wow factor can also be added to your sidebar that includes images from your website or blog, links and ads.

8. YouTube

Video as a social media marketing strategy is receiving more rave reviews and traffic than other traditional media advertising. With YouTube’s easy upload, a business can produce and publish a very affordable video campaign that will reach millions. Add the YouTube for Pages app to your tabs – you’ll have to sign up for a free Involver account. Choose your settings and you’ll have something that other large companies have – added value.

9. Twitter

Maximizing the power of any business social media strategy is to link as many social networks as possible. Facebook has several Twitter apps that you can link a fan page to a company’s Twitter feed. The social network mogul allows third party developers to add their own apps, so be sure to check out which Twitter app works best for your business’s needs and feed. Applications include Twitter for Facebook, Selective Twitter (update your fan page from Twitter with the hashtag fb), Twitter and mobile applications too.

10. Promotions

What do you have that your competitors don’t? A sizzling contest, giveaway or other promotion to attract more people to your website or storefront. Add the Promotions app as a social media marketing strategy to get fast results and traffic to your page. Sign up for a free account on the WildFire web site to get started; just follow the instructions with this application and soon you’ll be attracting more business than before. Offer something “free” and you’ll have your fans hooked. Just be ready to make good on your promotions!

11. Payvment eCommerce Storefront

Import your e-commerce’s products right on a business’s Facebook fan page. Download the free app from Facebook. This social media app supports more than 20 currencies worldwide.

12. Coupons

Another feature of signing up with Wildfire is the ability to add coupons to your fan page for your fans to use for purchasing products or services. Track with special coupon codes just for Facebook fans and remind customers to provide a review of your company on the Reviews tab you just added.

13. LinkedIn Contacts

Create a tri-fecta social media presence online with the top 3 social networks by adding this app to either your business profile or fan page. Share and connect with a LinkedIn network on Facebook too. Fans and friends can see your qualifications and join your network all in one place.

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