Making the most of the Internet to identify and attract potential real estate clients is not as easy as simply posting property listings, you must compile a wealth of information, incentives and possibilities so that serious parties can not only find you on the huge world wide web but realize at a glance why your properties are the right option for them. Learning how to create workable real estate leads online that convert into active clients is a challenge, but by reviewing techniques that have worked for other entrepreneurs you can get a good understanding of how to determine your target audience and learn why they are attracted by particular properties. No doubt good, strong Web techniques require some investment, but there are additionally many low-cost methods to drive clients directly to your digital door.

 

Developing your own web site is an excellent idea if you manage multiple properties that change often and have particular characteristics that appeal to select audiences.

Although you may be able to do your own site a professional real estate website put together by a specialist may be your best bet. A good website not only contains detailed data and photos on existing homes, but will have valuable information that only an experienced realtor can supply regarding community conditions, current industry worth and the kind of loans products available for house buyers. When creating a web site, remember that your selection of keywords, titles and graphic captions will affect your web page standing and rating on search engines, so employing a advertising advisor to study the ideal terms, key phrases and anchor words is essential to getting your page ranked properly. They can additionally help you periodically revise and refresh your key words and site text so it doesn’t lose its ranking simply because it has turn out to be stale. There are numerous real estate marketing tools that are at hand to help with proper keyword research and search engine optimization.

 

Other ways of marketing your properties on the web include generating blogs using free services like Word Press and linking these weblogs to your main website. You could additionally consider generating a homepage for social networks like Facebook or My Space or even start own YouTube account to post movies of your house listings. A good media advisor can help you integrate all of these services into a control panel with which you can make multiple updates with a single submission, therefore growing your outreach capability. In order to do this effectively you might want to purchase marketing products for real estate professionals that are created specifically to advertise your website.

 

Of course, not everybody who visits your website, looks at your movies, reads your weblog or signs up for your social networks can turn into a customer, so don’t be disappointed and remember that the normal objective is to harvest 10% of your web visitors into workable prospects that are worthy of an immediate response. By instituting member’s program, opinion researches, updates and special offers, you can pinpoint possible clients and gather contact data for follow-ups. Unquestionably, it requires a while to get rid of all the bugs before you have a successful Internet campaign, but as soon as you do you ought to be rewarded with a regular supply of fresh prospects that can be worked with by conventional flyer campaigns, viral e-mail blitzes and even determine juicy potential customers that warrant personal telephone calls.

Article by Michael Clough

One of the coolest and most exciting things I’ve ever seen in the last few years, besides the Internet itself, is Mobile Text Marketing. Where else can I get a message from my favorite restaurant telling me about this great new dish they have or a special on a great steak that I enjoyed last week?

It’s because I “opted in” allowing them to send me updates on what they are offering. And for them, they are keeping in constant communication with one of their loyal customers who loves to eat!

Or, I can receive a message from a store that carries my favorite brand of shoes, clothing and shirts. Plus other stores that carry household items that are necessary to daily living (groceries, etc).

And I also can receive these alerts from my Concert Promoter, Car Dealer, Mechanic, Day Spa, Realtor, Hair Stylist, and a host of other services that I use. The possibilities are endless.

Mobile Marketing is by far the quickest and most popular way to increase your businesses revenue in an instant! This is the marketing of the future and the future is here!

Mobile Marketing is a direct link for all businesses and organizations to be in constant direct contact with consumers at all times. It is estimated that over 84% of all Americans now carry a mobile device with them at all times. The market place has gone mobile and billions of dollars of products and services are purchased with mobile devices constantly, and will increase exponentially.

Not to mention, if you own a local business, you can text all your customers with specials, discounts, events, happenings or any other relevant news pertaining to your company. This is all “permission based” marketing and your customers will have “opted in” to receive these texts.This type of marketing gives you a leg up on your competition.

97% of all text messages are opened and done so within 20 minutes! Emails are dwindling down now to a 19% open rate.

So, who needs Mobile Marketing?

RestaurantsFast Food / Pizza, BurgersDoctors/ DentistsRetail Shops – AllCar DealershipsSpas and ResortsReal Estate ProfessionalsEntertainersConcert VenuesGolf CoursesChurchesSki ResortsPolitical CampaignsCharitiesSchoolsFinance ProfessionalsCelebritiesCoaches and ConsultantsCasinosAuthors/ PublishersFitness TrainersNight ClubsAntique CollectorsTravel AgenciesAnyone with Repeat CustomersANYONE doing a promotion

The Mobile Text Marketing platform is very popular for repeat customers, however I am seeing uses across all genres.

With this marketing, you have the ability to greatly increase sales the exact same day that your message is sent. Very often new sales can be at your door in under an hour or you can even market to customers already use your business. It is a fact that new mobile messages are read in an average of 14 minutes while the average time for someone to read an email is 7.4 hours.

If you were doing coupon marketing, your customers would have to wait until they are in front of a computer to read it, then go home and print out the offer to bring it in to redeem it. With this type of marketing, the customer just has to show the message to the business to redeem the special being offered.

You along with 4.3 billion people worldwide have mobile phones. 87% of all Americans own a mobile phone. 68.7% are frequent text users. 96% of ALL text messages are OPENED.87% of text message are opened within the first hour.1.58 trillion text messages were sent in the USA last year. That’s tripled since 2007.

53,084 text messages are sent every second.

This is why Mobile Text Marketing will explode in the next several years, and why you should position yourself to cash in on it now!Fact: People are now shifting over to Mobile devices instead of relying on their computers and laptops. Email is slowly becoming a thing of the past. Not totally gone, but not as important anymore.

TEXT MESSAGE MARKETING GLOSSARY

This glossary is a handy reference guide for the business owner who is interested in text message marketing. If you are sick of slick sales rep talking over your head, or being frustrated trying to decipher sales material, this glossary is for you.

It will break down some of the common terms associated with text message marketing. This will allow you to more easily understand any promotional materials you are checking out.

Text Message: A text based electronic message sent from one mobile user to another mobile user. There is usually a limit of around 160 characters.

SMS: Stands for Short Message Service, it is another name for text messaging.

SmartPhones: The new style of cell phone that offers mobile users advanced capabilities. This often means personal computer type functionality.

Opt-In: In text message marketing, this term means that someone has willingly added themselves to “Your List”. This is usually done by texting a keyword, to a short code number.

Your List: This is your list of people who have opted-in. In text message marketing this will be a list of mobile phone numbers from the people who have joined your list. This is who you now can directly market to.

Permission Based: Permission based marketing is based around the general concept that you first get people to give you permission to market to them through the opt-in process. This increases your return on investment, and customer satisfaction.Keyword: In text message marketing this is the term that people will text to a certain number to join your list.

Short Code: Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that are used for text message marketing campaigns. This will be the number that people text the keyword to.

Subscription Based Pricing: This is a pricing structure that text message marketing vendors use. This method is based on the number of subscribers and usually includes unlimited messages.

Message Based Pricing: This is a pricing model in which you will be charged per message you send. It usually works out to pennies a message. Opt-In Offer: This is the offer that you use to entice people to opt-in to your list. For most business this will be some sort of freebie, coupon or discount.

Characters: When text messaging, this term means all of the numbers, letters, symbols and spaces of a text message. Anything you input is a character and most text messages are limited to around 160.

Analytics: Your text message marketing vendor should provide you with some kind of reporting system that will give you an idea of how your texts are being sent, opened, how many unsubscribes etc… These tools are sometimes known as Analytics (Metrics as well)

SMTP: Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (e-mail) transmission. This is a much slower and less reliable way to send text messages.

SMPP: The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging text messages between yourself and your list. This is a much much more effective choice when text message marketing.

Provider: This is the company or vendor who provides the back end and technology for you to run your marketing campaigns.

Carriers: Carriers are your cell phone providers. Some providers only work on certain carriers. An example of a carrier would be Sprint in the US, and Bell in Canada.

Blast: A blast is when you send a message to everyone on your list. This can be an update or an offer designed to get people in the door.

http://MobileTextMessageMarketing.net

Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
The company represents publicly traded to medium-sized businesses across the US and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate ( www.jenningssocialmedia.com ).
Read more on MarketWatch (press release)

Find More Text Message Marketing Real Estate Articles

What price should I charge my tenants, are? Should I only for questions about how I can get? While you would think, the answer is free of charge, as much as you can for free and require the highest rent, it is not.

There is no question, that you want for free market rate, but let us just think about it for a minute. You would be a smart, skilled and large tenant would you be a savvy shopper, would not you? Yes, you would be, and look what that means is, not to top market to pay rent you with your money wisely are and want a nice feature on a beautiful rent.

If the market for a 3 bedroom rent / 2 bath home is $1,000 and try, a few negative things will happen to the command $1,150. The first is that more than likely have a higher vacancy rate.

Secondly want you have fewer prospects to choose from, which could ultimately lead to a poor tenant. And finally, you are going to more sales have again costing you money and sales losses.

Bed / 2 bath home with market rent look at our example 3 of $1,000, what would happen if you offer it $945 / month. Now, I can tell you; for them, many good things that definitely are you value more than $660 / year are less trading by renting your property for $55 per month. If you your property $945 / month without question are advertising, which is almost double the number of enquiries and applications.

Now, to check, greater potential to find more qualified tenant is more applications. This is not a guarantee, but the chances to find a qualified tenant increases, increasing the number of candidates from 2 to 15.

The next advantage from this lower rent is a composite use. Sales should be initially much lower if your rental unit in good condition and you or your property manager there waiting. The tenant image you are again paying $945 / month in an area where the market rent is $1,000, and life in a nice rental unit, why would you leave?

That’s right, unless you have to field or the unit move not meet the requirements of your size or room number, which you do not leave from the. So, here comes the compounding part first there are exceptions, as some tenants damage your property, but if you should screen with your increased number of candidates to avoid damage.

If your tenants know they are always very much and want to obtain of inferior quality or a higher rent, which the unit clean, keep it better (with exceptions) pay rent on time, be numbers will have do, that a great tenant. Trade would not cover the cost of sales and the vacancy associated with $660 / year, which was more than likely for these benefits.

Ask any longtime landlord and most of them have discovered this. A person said just the other day, I’ve reduced it $1600 for this equipment free of charge, but now I to $1,350, because I think someone is a long time could not.

They finally realized, the additional monthly payment rental was not really extra. We deals in PA this recognize and analyze all offers, we offer our customers with real rates, rates that lead to that success with your long-term buy and hold investment. PA offers long-term tenant understands that dramatically increase profitability your purchase and keep business.

PA-deals, LLC an investment firm is residential real estate is located in Harrisburg, PA. Although in 2006, the principles of the company have invested since 2000 in real estate. You can find more about us at http://budurl.com/padealsarticles.

Real estate is the largest investment, to most people to make it think about a long-term investment strategy in their lives is thus crucial. The old adage “Location, location, location” is the key to the smart real estate investing. Purchase is a house in sought after areas of an easy to way to ensure that you make a smart investment. These areas tend to be low crime, great schools and accessibility to highways, resulting in more demand than supply. Keep in mind, the use is just because a House seems to be possible, a “thing” does not mean that it necessarily is a good investment. You want to take account of the situation, the neighborhood and other surrounding factors before having a final decision. I would remind my clients, which is the actual House of secondary external by these other factors that do not change and have no control over.

Also an important strategy is always a good price on a home if to make a real estate investment. In any case, you want to make sure that you are in the buy price range, if not lower, so that you will not be a situation with negative equity. Comparative data with your real estate agent help to educate you on what fair review, or is even aggressive, for home, that you want. If a House needs some cosmetic upgrades, many buyers of this House as an option will ignore because they tend to overestimate up to par get how much (or little) time and money, which takes them around the House. Many times a House 10 k below market value listed is simple because it needs 3 k worth of paint and carpet! This scenario would make for an excellent investment!

Eventually you want to want to stay long enough to build up some equity in your home. Sometimes this can mean, may sell your home, if the market is at its peak, which it could be only two years after the purchase. It could mean other times to stay in your home for the long haul, so that at the next Summit come to wait. Make sure that you have decided on a home as is flexible, if your circumstances change suddenly. Things like a new baby, aging parents or sudden injury or operations can sometimes people feel how their current home only not more works and are forced, move before you have enough time to build equity. So while not every home life can fit every circumstance, it is important to consider the “, what ifs” If you are new to find home.

Amy Tortorella is a Raleigh real estate agent real estate agents will help customers buy and sell real estate, since 2005 with more info on http://www.askforamy.com/available provided. Amy is a licensed real estate broker, licensed broker and has their short sales and foreclosure resource certification. As the re/Max Realty team member Amy and her colleagues with expert information and complete services from the search for a home to negotiate the sale of deploying.

Contact: http://www.askforamy.com/contact-amy/

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Home Page > Marketing > International Marketing > Real States: How to Market Real Estate Properties for Success

Real States: How to Market Real Estate Properties for Success

Edit Article | Posted: Sep 19, 2010 |Comments: 0 | Share Syndicate this Article Copy to clipboard <br /> <h1>Real States: How to Market Real Estate Properties for Success</h1> <p>By: Justin Brown</p> </p> <p>About the Author</p> </p> <p>MAGIC SEO BOT Fully Automated SEO Promotion Tool for Better Ranks/Traffic/Sales/Bookings And 34000 unique Visitors Daily With Plr Article Is World Most Affordable Private label Article, Its More Then Million Top Quality, Articles Theme Club – Premium Quality WordPress Themes For Free, Download them From <p class="tracker">(ArticlesBase SC #3296223)</p> <p>Article Source: – Real States: How to Market Real Estate Properties for Success</p> <p>

How to Market Real Estate Properties for Success in the Laurentians, St-Jerome, Mont-Tremblant.

Article Marketing Experts

100% Manual Submission Writing At Per 500 Words for FREE Theoretical Experience in Real Estate Marketing.

It’s always intimidating at first to do anything new and being perplexed or even a little scared and apprehensive is quite normal in the beginning.

There are plenty of resources for information about marketing approaches and,if you are new to the business,finding out a little theory will help you become confident enough to move to the next step:choosing a technique you are interested in and which matches your personality.

Don’t become a victim of Paralysis Through Analysis:you can’t nor should you want to know everything about every single aspect.

Don’t get blocked by insecurity and simply pick one or two techniques you think you could be comfortable with and test, test, test and test some more..

Make your Real Estate Marketing Mistakes Early on.

Don’t be afraid of making small mistakes:they are your surest way to success.

It’s much better to test and fail with small and affordable quantities until you finally succeed than to put your year’s real estate marketing budget on a campaign you think is amazing;to find out too late it doesn’t produce the expected results.

Start a marketing campaign.

Knowing where you want to go with your real estate marketing campaign is the best way to get there.Answer the following questions about you average client:

Age

Sex

Income

Education

Interests

Favorite media

Free Plr Articles

High Quality 140000 Plr Articles For FREE Now know this sound like a waste of time and that you are willing to sell real estate to anyone,no matter how old or young they are.

The bad news:there is no way you can reach / sell to everyone.

The good news:you don’t have to in order to be successful and you can reach a specific type of clients,perhaps the one you feel most comfortable with, if you identify what they do and how they look for their real estate.

Get Clear, Realistic and Measurable Real Estate Marketing Objectives.

How many leads do you need to generate per week /month/ year?

How many people does it take to get one lead?

How will you evaluate the quality of your leads?

How will you know your marketing campaign is working (or not working)?

How much can you afford to spend?

Delegate the T Word.

Technology is nothing to be afraid of, especially in real estate marketing.The most important here is to select the media that will reach the niche market you chose earlier.

Don’t waste your time understanding or even worse:doing yourself, what others can do for you,for cheap and with quicker and most likely better results.

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Justin Brown – About the Author:

MAGIC SEO BOT Fully Automated SEO Promotion Tool for Better Ranks/Traffic/Sales/Bookings And 34000 unique Visitors Daily With Plr Article Is World Most Affordable Private label Article, Its More Then Million Top Quality, Articles Theme Club – Premium Quality WordPress Themes For Free, Download them From Rate this Article

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Introduction

These softwares are responsible for functions like creating professional mails, managing the mailing list, and also tracking your success. There are many software companies that provide these software solutions to help the real estate agents with the e-marketing of their business. Gone are the days, when quality services were more than enough to attract customers. In today’s cut throat competition, it is practically impossible to establish your business without such smart softwares. These softwares help a great deal in locating potential customers and converting them into real customers.

Creating mails

If you are into real estate business and want to create an efficient e-mail marketing operation, real estate email marketing software is the best choice for you. These softwares have already proved their worth in many industries including the real estate industry. Many real estate agents have already had successful campaigns that have won them a number of customers. These softwares also provide e-mail templates for making all your sent mails look professional and attractive.

Management of mailing list

In a real estate business, it is very essential to keep a track record of all types of customers and their mails. Real estate e-mail marketing software is smart enough to maintain a huge mailing list. With this software, you need not worry about the number of people you can include in your mailing list. This software also has list management tools that automatically identify the customer details and add the those details to your mailing list. Real estate e-mail marketing software provides an opportunity to widen your mailing list. This in turn helps in increasing the market share of your business.

Measure your success

The features of these softwares are not just restricted to creating mails and maintaining mailing lists. These softwares also keep a record of your success. They also provide automatically generated reports that can be very helpful in taking management decisions. These softwares are capable of computing many ratios and thereby producing results of your efforts. So, if you want to benefit from this latest technology, increase your market share by installing real estate email marketing software as soon as possible.

It’s no secret that the real estate market is going through some rough times, and agents need to look at every available option to get more leads and sales. Profitability is more important now than it has ever been.

Many agents are using call capture systems to keep their profitability up, and ensure a steady flow of new business. Call capture systems work on existing phone lines, and provide numerous methods for developing new business. Special extensions are set up for each new property, and callers can be taken through guided audio tours of houses and apartments, given pricing information, and more without actually speaking to a real estate agent.

Call capture systems log each call, and don’t interfere with business the way that traditional automated systems sometimes do. If a caller wants to speak to an agent, he or she can do so by quickly hitting a certain extension, but each caller can also access a wide variety of information quickly and easily. This approach quickly translates into better efficiency and profitability, because it cuts several steps out of the process of buying, selling, and marketing a property.

All real estate agencies spend a good deal of time finding and developing new leads, cold calling, and knocking on doors to find new sources of business. It’s a necessary part of the business, as without new buyers and sellers, the talent of a particular agent doesn’t make much of a difference. It’s difficult to envision a market without some amount of lead chasing, but call capture can help decrease the amount of time that agents spend on these fairly mundane tasks. The systems track the numbers and general information of callers, providing a list of verified leads that are seriously interested in buying or selling properties.

This allows agents to contact and interact with their clients in new ways, as the information provided by a call capture system provides a great way to develop a tailored approach to each sale. Before even picking up the phone to call a lead, an agent knows what types of property that lead is interested in, where the lead currently lives (as the capture system keeps track of phone numbers), and more. Each potential client can be addressed quickly, with a personable approach that motivates them to take action as quickly as possible.

All of this means that call capture systems directly lead to more sales, and more commissions for agents and agencies that use them effectively. Less time is spent following up on dead leads, and promising leads are easily prioritized. Real estate agents that use call capture systems can spot weaknesses and strengths in their selling techniques more quickly, and can turn more sales each month.

Some agencies have gotten particularly effective at incorporating call capture numbers into their advertising, which allows for a more specialized and effective approach that can be quite engaging to customers. Rather than sit on hold, new customers instantly gain information about homes–at the same time, their information is logged and stored for follow up. A single ad in the right publication can therefore turn over far more leads than it might have with traditional advertising methods. Agencies can also easily determine which advertising efforts are resulting in the most leads, leading to smarter, more balanced advertising investment. As ads are a huge cost in the field of real estate, this further improves profitability by cutting a major expense. Budgeting is easier, and as the call capture systems are themselves a fairly minor cost, they’re absolutely essential for agencies operating on a budget that can’t afford to sacrifice money advocated for advertising efforts.

Call capture is certainly an important technology for real estate agents as well as sellers and buyers, and its simple effectiveness is making it a popular new option. The right approach to a call capture system can make it a formidable tool, and when combined with smart advertising and talented agents, it can provide a huge boost to an agent’s profitability almost instantly.

It’s a creative technology in some respects, as call capture systems must be set up properly with engaging calls to action, and they must provide valuable information for clients in an intelligent way. With the right set up and approach, it allows for more sales, more commissions, and a better overall approach to real estate sales. Click to learn more about call capture. Or for a 15 Day Free Trial visit http://www.RealtyOne800.com, a leading provider of real estate call capture systems today.

WARNING: The information in this article will help you capture more leads and win you more sales!

“The more buzz you create the higher up you rank in Google search. It’s like going to an amp’d up chamber of commerce meeting and having everyone’s attention. This is Web 2.0.”

As a lot of my friends know I love the real estate business. One reason I left was for promises of greener pastures… but I didn’t find that pasture until recently. Actually, after months of time and money invested I eventually found my pasture.

This article isn’t necessarily about the business I’m currently in, but more about a week or two of brainstorming about what I would do if I got back into real estate. Sure it is easy to brainstorm, but I have learned these strategies and put them to work in my business. As expensive as “traditional” advertising has become it is reaching a smaller and smaller market segment. The New Tradition of marketing has to work for most of us on a budget.

It’s important to look at your lead gathering as it flows into your sales funnel. Imagine a number of pitchers dumping water into a funnel. Each of those pitchers are sources of leads you need to fill that funnel so that customers and clients spill out the narrow end. As you evaluate your business at the end of the year it’s important to examine where your leads came from and how successful each channel is in providing leads. Is floor time contributing to your business? The relocation department? Print ads? Cold calling? A web page?

Of course, the internet is the New Tradition that I am referring to above and it has leveled the playing field for so many purposes. As a real estate agent, you must understand that your client or any potential lead has more information at their fingertips than ever before. As Google has become a verb in the lexicon of the internet so has most of your real estate customers have become experts in your market (or so they think).

Old online tradition: Realtor.com ™ was the first to lure agents to the internet while charging exorbitant fees just so you can have your face on the internet and your listings and they could charge you more for virtual tours and additional pictures. That was the 1990′s when we were thrilled just to have some sort of presence on the WWW. The downside was that you were stuck in Realtor.com’s world. Adding your expertise to the equation was more along the line of putting up your best pitch on your profile page and hoping someone would call you directly.

One thing about the pitch…Its days are over! You need to know more about attracting new customers rather than pitching them like the Sham-wow guy.

I have to admit. I sold houses from Realtor.com. I even had someone call me because he liked my picture. And I still don’t know how I feel about that! I’m not saying this website is evil and they probably have a position in most online real estate marketing strategies, but hold on…

Let us talk about free. What is available to me for little or no cost that is a huge lead generator? And for Goodness sakes! How do I get my hands on it?

By a show of hands… (Not really…you’ll look silly if there are other people in the room)…How many of us think that MySpace is for 15 year-old teenage girls? Or if you think YouTube is just for posting videos of your rad skateboard moves? Or how many think LinkedIn is just for stuffy office cubical types? And then there’s Twitter, Facebook, etc, etc.

How many of us think that we don’t have time for all of this nonsense? I would say if you don’t have time, you really need to pay attention to the rest of this article.

All of these Social Media outlets can be managed very easily and provide you with a great flow of leads into your sales lead funnel. I will quickly show you how these can work in conjunction to make you look like a star.

First of all I would sign up for Twitter, Facebook, LinkedIn, and MySpace. I would fill in all of the profile information. Keep it professional. Upload a picture…A professional one. No party pictures, nothing with a drink or a smoke in your hands. You don’t need to wear a tie, unless you are a tie person. This is the first impression that you are giving a potential client.

For instance, when you are filling out your profile on Facebook, there is an entry for “interested in”. I see so many people put in “Men” or “Women”. If you are there to date and you want to give that impression, then go for it. If you are there to conduct business then keep it professional.

Build your social media lists from your email lists. Please tell me you keep track of all your email addresses (on your computer…and not on a post-it note on the monitor). Almost all of the social media platforms have an “Invite” tool that will comb your email list and invite them to that platform, saving you a lot of effort in the meantime. Pretty cool, huh?

Because some of you know her I will use only an initial to tell the following tale: My wife, we will call her V, has collections of stuff. What I call a pile, she calls a collection. As I write this, I am sitting in a room hearing the hum of 3 computers. Anytime I try to thin down “the collection” it seems there is a valuable phone number, email address or date that has been scribbled on something (an envelope, a post-it, etc) that disappears. Try as I might to convince her to put it in her phone, palm pilot or one of these humming computers when she receives said information, she just can’t bring herself to do it. She doesn’t have a Blackberry even though she should. As a professional, you should have some sort of smart phone too.

So please keep in mind: Anyone who has emailed you or who you have emailed before is a potential customer. In today’s world we have to think in these terms. All that contact information costs money, one way or another. Or it can turn into money. I’m not talking about spamming ANYONE. Like John Cleese: “I hate spam!”

Hold on…The real powerful stuff is on its way.

You don’t have time to post to all those different websites? What if you can just make one post that goes to all your social media accounts? You can do that. You can use a simple utility from your computer’s browser and just type in your useful thought de jour…

Have a blog? No? You need one. I had my first real estate website about seven years ago. My account rep at the company that managed my site said I need to blog. First, I didn’t know what a blog really was and I never thought of myself as the blog kind of guy. I thought a “blog person” would be the nerdy type who lived with their mother and couldn’t get anyone to listen to anything he had to say so he used it as some kind of therapeutic outlet.

A blog makes you look like the expert. Don’t know what to blog about? Find something from your last license continuing education. There are a lot of real estate related newsletters for agents. You can borrow a subject from Broker Agent News and expound on it or even quote it. At the end of your blog post have a call to action. This is critical. “Call me…” “Email me… for more information.”

Now that you have written 4 or 5 paragraphs of very helpful information, how do you get people to it? This is where Twitter, Facebook, LinkedIn all comes in to play. You send a quick summary sentence and a link to the blog out to your network.

Let’s think for a moment about how we use Facebook. I am friends with a lot of agents on Fb and I can tell you most are doing it wrong. I don’t want to upset anyone. More importantly, I want to show you how to make this tool work for you. Think of Fb as a free platform to reach your clientele or future clientele. What is their perception of you and your life as they see your posts? Are you a stuffy business only expert agent or a silly social butterfly? There is a balance. Marketing research shows that there are actual formulas to attract people to your social media platform. People do business with people who they know, like and trust. All of your social media should build all three of those factors.

An example post: “Now that the purchase contract is signed, what are the 3 deal-killing pitfalls you MUST avoid? Find out at davesblogthing.me”.

See how that worked? You wrote your blog and pointed to it with your social media platforms. Anyone with interest will go read your article. Assuming you have a convincing call to action you will have interested prospects calling you, the expert, for information.

Have you ever Googled your name? In today’s world I would do just that if I was calling an agent on a floor call. I would want to know who I am talking to and use the information I find as part of the interview process when selecting my next agent. If I didn’t find anything about this person I would want to know why. If I found some coherent articles about real estate with that agent’s name on them I would be suitably impressed. If I found links to their website or the opportunity to follow their (informative) tweets then I would be ready to rock.

What you are doing is generating BUZZ. Buzz about you and your business. The more buzz you create the higher up you rank in Google search. It’s like going to an amp’d up chamber of commerce meeting and having everyone’s attention. This is Web 2.0.

In real estate your brand is YOU. YOU build your brand and it is this internet-based world that YOU need results in. If you aren’t seen in an internet search, then your brand isn’t strong enough.

Want to look like a real estate rock star in the web? I can help.

Here are a few Google-ranking and time-saving solutions:

Video tape yourself in front of your new listing and a helpful buyers or sellers tip included in the script and post it to YouTube. “Hi my name is Jane or Joe the Super Agent and I am in front of a beautiful 5 bedroom home in Biltmore Park. Living in this home you will be walking distance to dinner and a movie and the YMCA. As a seller, have you thought about how important a prelisting home inspection can be…?”If you have some money to invest, get a website with an opt-in form on the front page. Real estate customers are willing to trade some contact information for something of value. They want to know what their home is worth, get a list of area foreclosures and see your listings. A name and an email address is cheap currency for this information. I can direct you to a really good company that has a handle on the Real Estate business and knows what agents need to get in front of the right market.Put all of your business online. Left stuff in the home computer? Left stuff on the office computer? Are you traveling and need the information? Look into online solutions. There are a number of free solutions that are available to you.Have a BlackBerry or another smart phone? You have more computing and communication power in your one hand than any Apollo spaceship. Use that power for good. I can think of a hand full of ways to attract more clients and to keep your current clients informed and more up to date.

Need more information about where to blog, where to post videos, or setting up your social media platforms? I can help you assess your needs and get a strategy set up for you! I can help you fill your sales funnel with valuable leads.

Dave Noyes is a recovering real estate agent who now has time to eat breakfast with his kids. He enjoys teaching others strategies to fill their sales funnel with leads using inexpensive and free solutions offered on the internet. He is available to talk to groups or for one-on-one consultations and can be reached through his website: http://davenoyesonline.com.

A real estate agent is a person licensed by a state to represent a buyer or seller in a real estate transaction in exchange for a commission. They work in association with a real estate broker or a brokerage company. Smart customers always want an agent who will help and guide them to find a suitable home that meets their needs and can get them through closing without any hassle.