by YoTuT

Article by Connecticut Real Estate Investors Association

The Connecticut Real Estate Investors Association, or CT REIA, in association with the Fairfield County Real Estate Investors Association, or FCREIA, is announcing the quarterly meeting of the FCREIA. The event will take place from 6:45 pm to 9:00 pm at Westy Self Storage, 2070 Kings Highway, Fairfield, CT. Admission to this event is free for CT REIA members and $ 20 for not-yet-members.

The Fairfield County REIA quarterly meetings are a great opportunity for investors to connect with other investors in Fairfield County and Lower New Haven County. Attendees are encouraged to bring their business cards, deals, and team of professionals. The staff at Westy will assist attendees with any of their needs for this meeting. Coffee, sweets, cheese, crackers, and other delights will also be served.

One of the guest speakers for this event will be Ted Lanzaro, Jr., a CPA, CFE, and CrFA at Lanzaro CPA LLC. He will teach attendees how to use componentization to reduce income taxes. Topics Ted will discuss include: what componentization is and why it is a great tax savings tool; when is the ideal time to componentized a property; how componentization can increase depreciation and reduce taxes; how to get immediate tax deductions for fixing up a rental property; how rental losses can be used to offset earned income; and more.

The other guest speaker for this event will be Laura Treonze, an investor and realtor with the Gold Coast Investment Group at Keller Williams Realty. Laura will teach attendees the techniques to get and convert no-cost real estate leads. Laura will share techniques for growing buyer and seller databases. Laura will also give attendees scripts that will help them turn those leads into dollars. Laura possesses more than 10 years of real estate investment experience and is a workshop instructor of The Millionaire Real Estate Investor by Gary Keller. She is a certified distressed property expert, has her e-pro designation and is the Vice President for the Women’s Council of Realtors in Southern Fairfield County.

CT REIA is an organization that provides motivation, networking opportunities, and up-to-date education for people who want to buy their own home or investment property. Each month, a nationally known real estate investment trainer is featured. Real estate professionals, investors, landlords, property managers, realtors, contractors, wholesalers, rehabbers, and the general public are invited to attend our meetings. For more information on this and other real estate investor courses from CT REIA, please call (860) 265-4414 or visit http://www.ctreia.com .

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by YoTuT

Article by Robert Levin

As someone with a Masters Degree in Real Estate from Columbia University who also has first-hand knowledge investing in distressed real estate, I’m frequently asked by people how to make their fortune in today’s difficult real estate environment. With the market’s decline due to the economic crisis there are once in a lifetime opportunities to be had. For those that really know what they are doing, a financial killing can be made in foreclosure, REO and Short Sale properties. But where do you start? Read this article and you’ll be on your way.

We begin with understanding the different distressed real estate types. There are primarily three distressed situations that exist in the residential property market. These are foreclosures, REO or ‘Real Estate Owned’, and Short Sale Properties. Once you understand the relationship and differences between these types you can then develop strategies to take advantage of various scenarios and situations.

Foreclosure Properties

The most commonly heard of distressed property type is the foreclosure. A foreclosure is a property in which the bank has initiated a process of taking back ownership of a property from a private party. This usually occurs when a home’s owner has fallen behind on his mortgage and can no longer afford to make payments yet has a balance left on his note.

The usual goal of a foreclosure is for a bank to take possession and then recover their liabilities by putting through an auction process held by the court. During the foreclosure process the bank’s name replaces the owner’s on the title of the property. Foreclosure is a specific legal process that has various stages and time periods.

At various times during the process the owner may maintain ownership of the property if they can continue making payments on the note. Due to the nature of this process there is also ample opportunity for savvy investors to come in and negotiate to take over the property. Techniques to do this and how best to approach it I’ll cover in another article.

REO Properties

An REO or ‘Real Estate Owned’ property is one that has been foreclosed upon and thus is owned by the bank. Typically this is because the property did not sell during the foreclosure auction because the value of the asset does not cover its liabilities. Sometimes it is simply not wanted by anyone because a variety of reasons including the physical condition or location of the property and other times the actual property is simply not worth enough to cover the existing note on the property. Usually this means that the property was not a great investment, otherwise someone would have found enough value in it to make a purchase during the Foreclosure Trustee Sale.

After a property becomes an REO, it is typically put back up for sale by a realtor just as if it were for sale by a private party. First, however, the bank goes through the work of clearing existing liens and other obligations to make a ‘clean title’. REO properties can be an opportunity to get a great value because often they can be purchased for less than if someone were to bid on the foreclosure auction where a minimum value is necessitated to cover the existing liability on the property.

In addition, the bank has gone through the process of making sure title is cleared which is something that is not done during foreclosure. Finally, banks are not in the business of ‘managing’ properties and are often eager to unload them for less so they can avoid the continuing maintenance and administrative costs. There are other reasons why REO properties can be great opportunities which you can read about on my site.

Short Sale Properties

Finally, there is another kind of distressed situation called a Short Sale Property. In a Short Sale situation the value of a property won’t cover the loan that is on the property. The property has not yet entered foreclosure and the seller is usually in a situation where they need to be ‘bailed out’. In a Short Sale, a lender or bank will agree to take less than the full amount to satisfy the debt. While it might seem counter-intuitive, the reason this sometimes happens is because it is often less trouble for a bank to take a slight loss on a property than to go through the entire process of foreclosure with the impending risks, complications and costs involved not to mention the time wasted.

Now that you understand the three primary distressed opportunities available for the savvy investor you can find much more detail about each and learn specific strategies needed to make a killing in these properties at my site www.PropertyWorkouts.com.

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by Images_of_Money

Article by Alex Dvorkin

The previous posting we viewed standard real estate agent techniques in which it doesn’t really work well. Now lets give thought to what works very well and do the following to skyrocket a person’s real-estate practice head technology, conversion plus revenue ever bigger.

First, You Must Frequently Study and Submit an application New Marketing Technologies To prevent Ahead.

WHY? Because when sorted out and used competently new marketing technologies by way of example Social Media together with other Advanced Internet Marketing strategies Strategies generate a crazy a higher standard highly qualified leads you could possibly convert to forking out customers easily.

But it’s not that easy. As you know, today we carry on earth where know-how adjust overnight. Various marketing practices and strategies usually appear only to disappear a couple of months later. On top as compared with it all it might be incredibly complicated and even confusing.

Even I still find it hard (at times) to maintain with newest and greatest marketing strategies technologies. I would suggest Google+, Facebook, Youtube, Blogs, Email, LinkedIn, WEBSITE POSITIONING, PPC and a list continues for. For god’s rationale, it would not always be an understatement easily say that one could soon have for any PhD in these the choices understand the action. So, which ones for those who use for a realtor marketing?

Accurately, you must truly turn into a professional in many of the above-mentioned categories if perhaps you’d like your housing marketing to work. Unfortunately, there are frequently no shortcuts…. Social media marketing and Other Top-quality Marketing Strategies are frequently complex and brand-new promotion strategies that devote precious time, money and Herculean effort to master.

So, if it is a case why come to feel I pushing consequently hard for all these new real-estate promotion technologies? Because if you master these kind of new technologies will probably be bound to flooding your real-estate apply with very capable leads essentially overnight and repeat this inexpensively. Not easily that, these new technologies make it easier to position your realtor marketing somehow where you be monopolizing your area market, leaving your competitors inside the dust research out clients.Will some Housing professionals experience better and even faster results than others with the new marketing practices? Sure. Just like other things.

However it’s highly, very unlikely that you choose to won’t see at the very least a significant increase within generate leads, shopper conversion, amount of listings including a lot importantly an even better sell through ratio you may achieve for likewise your listings using your services if you commence to implement these new technologies to the real estate exercising.

SEO for Realtor Marketing

Step 1: Figure out who seem to your marketplace is and how many leads you aspire to generate. Are you actually seeking Buyers and also Vendors? Are you hoping to receive listings or looking for buyers who apply you as the Realtor? No, you may not follow both jointly. You will don’t succeed as two tuition have two varies greatly objectives. For these types of examples, lets say that you will be looking to make more listings.

2: Create/Optimize Your Sell off Side Real-estate Apply Website. You likely have two objectives the examples below

A. Present yourself from the right light. While buyers are simply just interested in properties, sellers primary challenge is their representative. Your experience, marketing strategies power and providers are of outside most value these folks. They need to be aware of that if each goes with you their residence might be sold to uncover the best dollar plus inside record time frame. Today sell you.B. Convert visitors youngster should be leads. Don’t share everything for 100 % free. Remember you primary goal the examples below is to transfer website visitor so that you can leads. In which implies provide adequate information and facts for absolve so that you can hook them in. Thereafter, push the theifs to offer their get hold of details (email, phone). Give something valuable. Right because the visitor turns in lead….. contact all these immediately. DO NEVER WAIT.

Step 3: Do analysis and choose proper keywords to the real estate exercising. I have already done the comprehensive write-up about keyword and key phrase selection. Please click here to understand the details 100 % Guide To SEARCH ENGINE OPTIMIZATION Keyword Strategy Fro Housing professionals http: //www. expertzoo. com/Complete-Guide-To-SEO-Keyword-Strategy-for-Real-Estate-Agents. aspx

Step 4: Do on page Web optimization. This is involved and somewhat complex topic we must visit around greater detail in time, but here may be the basics. Make favourable your selected keyword(s)…

A.Exactly match a domain or a domain extension

B.Is used a number of times (3-6 max) in each little bit of content you are frequently putting out.C. Are used in page title and even H1 headline.

When you have done most likely of these, you is required to be in a quite sound condition.

Step 5: Commence creating outstanding and even consistent content. This can be the key. Start writing about your neighborhood your local market. Almost certainly there exists quite a number of details, data and tips it is easy to share with likely sellers. Show them research and suggest directly to them what works. For no reason stop. Commit you to ultimately at least 3-4 valuable and packed with content posts daily. Without it you’ll never rank high in Google or any google.

Stage 6: Begin building one-way links to your website/optimized web-site. While this topic will most likely be covered in greater detail in time, here is here is what know. The more links you have got pointing back created for your web and also page (from other sites) the bigger your ranking in Google will most likely be. So, get as most individuals and websites pointing back.

Step 7: Convert people to leads. Let people continue this just as before. Don’t share everything for 100 % free. Remember you primary goal the examples below is to transfer website visitor so that you can leads. Meaning provide just enough information totally free to hook all these in. Thereafter, push the theifs to offer their get hold of details (email, phone). Offer something valuable in turn. As soon because visitor turns in lead….. contact all these immediately. Do not always wait.

RESULTS PERTAINING TO STEPS 1-7: You now employ a highly optimized to obtain leads tool which is working 24/7 of saving you time. If done properly you’ve got to be hitting first web-site of Google (and other search engines) interior of 4-12 weeks. If your search terms where properly picked out meaning hundreds or thousands clients hitting your web blog weekly looking for what precisely you must offer and to the EXACT TIME they you must buy.It would be our privilege to help you when it comes to information shared in this article. Don’t hesitate to contact our real estate agent marketing or realtor marketing expert Jess jess@expertzoo.com or myself with any questions. We would be more than happy to help for FREE.For more post and guide visit http://www.expertzoo.com/realtor-marketing

by Jeffrey Beall

Article by Vicente Wilder

.Now we have vacationed in the Texas Panhandle, Walton County particularly, for twenty years — and like it so much! World-class beaches — fair prices — great bistros — terrific beach buildings to lease! So we are looking forward to the locale — but then why not the economic realities involving real estate in Florida — today? The Florida panhandle features a vibrant and steady tourist business, with minimal joblessness. The new Panama City International airport, which is projected to help open in first one fourth 2010, will make the region quickly accessible from virtually anywhere in the uk and Europe. The airport is expected to provide a major boost into the region’s economy, and should enhance demand for real estate investment. We believe the Florida panhandle is mostly a solid place to invest in real estate, and that home values, though flat right now (January 2008) will move sharply upward, particularly for seaside and Gulf of mexico view vacation homes. Still that’s our opinion! Listed below are some other opinions on the spot. CNN Money. com (Feb. 12, 2007) selected Panama City, Florida as the #1 place to purchase real estate in the country. American Express says which the Florida panhandle is one among its Top Ten vacation destinations in north america. The Florida panhandle is usually second behind the Orlando, fl area in Florida travel related. Emerald Coast beaches can be world-class, attracting over seven trillion tourists annually — over any other East Coastline vacation area. Realtors in Walton County consider that prices are only during the peak year or so of 2005. But they’re just looking to 2008 for sales to show upward, as more properties come on the market. Many homes are priced at less than the cost to produce. “If you are buying property to hold upon for the next 5 years, the time to buy is today. We are nevertheless very undervalued compared to the areas of Florida. “The St. Later on Company (NYSE: JOE), headquartered in Jacksonville, FL, will be largest landowner in this Florida panhandle, owning more than 718, 000 acres of prime development land — part of it within ten miles with the coast. It has been a large player in the region for many years, beginning as a solid wood company but realizing recently that the value in its landholdings was much more as resort and production property. So now E. Joe is in the house or property development business, with main activity focused in Walton State. According to St. Joe’s Investor Relations Department however long it takes outlook for Florida panhandle home is very strong. Long-term economic and demographic trends go on to favor Florida, whose country’s economy is fundamentally strong plus diverse. Florida’s population is supposed to increase by three-fourths (to 28. Joe Co (JOE) — Florida’s biggest private landowner — as a rare opportunity. “In the rapidly changing financial state, it is important to research and ask questions well before making any investment option. Yet the truth is definitely that Northwest Florida is usually a rarity, with a enjoyable climate and stunningly gorgeous, mostly empty beaches. Just like you sit on the clean up, white sand with the feet in the sparkling apparent Gulf water, with pelicans and gulls flying overhead and dolphins hanging around by – you realize we now have some significant intangibles the following.

Opportunities In Ecuador Real Estate Market Grow Amidst Dicey Politics
The combination of lower interest rates, a stable exchange rate and a growing banking system have been crucial in boosting investment in real estate projects. The Ministry of Finance says inflation is expected to reach 5.1% this year The Ecuador´s …
Read more on NuWire Investor

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by Ken Lund

It is important to have the right blueprint for real estate marketing online when you get into the industry. This is because most potential clients go to the internet to decide on future purchases and also go there to research who the best realtor will be for their needs. A major component in a real estate professional’s marketing strategy is to make sure that they are known online and are visible to many people.

A realtor who makes it in today’s market will need to take advantage of the online tools and use the opportunities of internet marketing to meet the customer’s needs and wants. There are many things that will help you with real estate marketing online. Use the following suggestions to learn how you can make this preferred method successful for your business.

Most home buyers use the internet as their main source for information.

Real estate marketing online can really help them to gain better information more quickly. Potential clients that use the internet will be more informed, also.

Most internet buyers that view a home via real estate marketing online will drive by and see it for themselves. This is good for you because it cuts down your driving time. You will not waste as much time this way.

When the realtor advertises over the internet, it saves money and time rather than using more traditional and outdated forms of marketing.

Better clients are typically gained from the internet from real estate marketing online. They actually end up spending more money than traditional clients.

The internet can also make the home search much shorter. It can cut the time you will have to drive the potential home buyers around looking at homes.

Using the web can help the client look at homes before they decide to drive out to look at them.

When you are attempting to sell homes and you are a realtor, you need to use the internet as a tool to gain more clients. Real estate online marketing can be a major asset to your real estate business if you use if properly. Make sure that you use the internet to your advantage.

Advertise yourself and your listing all over the web in as any places as possible, including social media. You can do this through blogs, social networking and advertising. Make yourself known and you’ll get more quality clients. Create your own website and advertise your listings. Your clients will think you are much more professional.

Top 5 in Real Estate Network Spotlights: Defining Customer Service in Today's …
This transaction is not like buying a car and trading it in a few years later,” says Cathy Freeman of Rod Aluisi Real Estate. Read on as RISMedia's Lesley Geary interviews Freeman about achieving excellent customer service in today's market.
Read more on RisMedia.com (press release)

by hawaii

The Financial Crunch Surrounds the Real housing estate U.S. Is the commercial Real Estate the Next pole to go down? The U.S real Estate Commercial Property has loomed down to about 40-45% since Year 2007. The Commercial estate Crises isat its brink; currently 18 percent of all the Offices Spaces in the whole of the U.S.Aisempty now. It is predictedby a few commercial Pundits that this Crises has just startedand The Largest Commercial Real Estate Loan losses will be during the Year 2011 and onwards. These Losses could reach to about as high as 200 to 200 billion Dollars. All Facts and Figures point towards the Parameters that the commercial Real Estate Market in USA will go down with a much faster Pace in the coming years. As the Real Capital experts have analyzed, The Set Rate For all the commercial Real estate Mortgage Held by U.S Bank Authorities has more than just increase two fold in the Last 4 months of the year 2009.

It is Highly Possible that this Default Rate for the Commercial Real Estate Mortgage may reach to the highest peak of 5.4 percent by the end of Year 2011.

Nearly 3000 U.S Banks are declared to be having a Risky Concentration of Commercial Real Estate Loans. Ranging from small to mid-size banks, they have been severely weakened by the financial crises that has Surrounded them recently. It is also predictedby the Real Estate Pundits in the U.S that this Crises in the Commercial Real Estate could Also Lead to the Massive Failures among the small and Mid size Banks. So it also turns out that the banks are not responding so Less to this commercial Real Estate Nightmare. It has been acknowledged FDIC that the Number banks troubled due to the financial crunch Has Increased up to 703 from 252 in number in the year 2009. The Banks are increasing the Loan Standards and Reducing the Number of loans that they are making. The Fact that many Commercial real estate Owners are now giving up on the Properties that are no longer Valuable just like many other Residential Real estate Owners in U.S.A, has caused the Default Property Rates to increase even Further.

These Kind of Defaults has becomemore and more common now, and are expected to rise even further in the next few years. The Commercial Real Estate Properties Usually Used to carry a Mortgage of about 5 to 10 years, Most of the Loans Made between the Years 2000 to 2005 are now coming up for a roll over as the credit Standards have become more and more restricted and the Borrowers of those loans simply do not qualify for refinancing of these loans anymore. The Report, “Commercial Real Estate at the Precipice” Indicates that even after lenient lending Standards of the Banks, 57 percent Commercial Real Estate Mortgages still don’t qualify for refinancing. All these Facts, figures and deductions indicate that both the commercial and the Residential Real Estate Markets in the U.S are facing a financial Crunch which is bound to rise at unprecedented levels in the coming years.

ultimaterealestateleadsystem.com – Ultimate Real Estate Lead System is a software that will bring you real estate leads 24 You can use this system to find REOs, Bank Owned, Foreclosure, Lease options, Rent to Own and fire sales. This Real Estate lead system can be used for Residential, Commercial, Land,Multi-family and even Notes.

How can you find Dripping Springs foreclosures for sale? The best way to do so is on the internet when you are looking for properties in Texas that are bank owned. Bank owned real estate is where you will get the best deal when you are looking for property values. In addition to Dripping Springs, you can also take a look at Wimberley foreclosures as well. Both of these properties are listed right online where you can view them and even make arrangements to see them in person through the realtor.

Before you make up your mind to purchase Dripping Springs foreclosures and Wimberley foreclosures, you should have all of your ducks in a row, so to speak. Unlike buying other types of properties where you have the option of putting a financing contingency into the contract, you do not have this option when you are purchasing Dripping Springs foreclosures or Wimberley foreclosures. You should have your financing ready and be ready to close once the bank accepts your offer for the property.

In addition, you want to be sure that the property you are making a bid on is the property that you are getting and that there are no problems regarding the title such as back taxes, liens or unrecorded instruments. This is called due diligence and should be done prior to making offers on Dripping Springs foreclosures or Wimberley foreclosures. An attorney who specializes in real estate transactions can take a look at the title of the property in question as well as a survey to make sure that there are no legal encumbrances that will prevent you from full enjoyment of the property.

Wimberley foreclosures and Dripping Springs foreclosures are listed right online and usually are designated as foreclosed properties. Most of these are sold as is, so it is a good idea to do a housing inspection on the premises before you commit to buying to make sure that there are no real problems with the property that can end up costing you quite a bit of money to repair. In most cases, when it comes to purchasing foreclosed property, there are cosmetic repairs that need to be done on the property, as is usually the case when you purchase any property that has been owned by others. You should be prepared to make all the necessary improvements to the property so that it is in live in condition when you make your purchase.

If you are looking to own a home of your own, now is the best time to buy as there are many properties on the market today including the Dripping Springs foreclosures as well as the Wimberley foreclosures. Take a look online and view the properties to see which fall into your price range and then make arrangements to see the properties with a realtor who will show them to you upon appointment. Those who are ready, willing and able to make a purchase can get real estate bargains when they go online and take a look at the foreclosed properties that are for sale in Texas.

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by Ravi Karandeekar

Email marketing is very useful for small company and particularly for those that are endeavoring to keep abreast of net services – like independent record stores as an example. The existence of the iTunes tune shop makes it extremely hard for them to remain in business as music can be simply obtained without patrons ever leaving home.

If you’re looking for info about real estate email marketing, you will find the below similar article actually useful. It gives a refreshing perspective that is much related to real estate email marketing and in some demeanour related to email direct marketing tool,opt email marketing or free email newsletter software,email marketing freeware.

While there’s not a predictable activity to being able to avoid the spam tag, there are some things you can do to give yourself the best chance of avoiding it.

First don’t capitalize whole words, or God-forbid, a whole subject line. Second, avoid most punctuation, especially the oft-overused exclamation point.

An easy tip sheet that they can easily reference can be an invaluable tool to your customers as well as a major selling point to your prospects. Create your tip sheet primarily based on your own knowledge of your service. This kind of insider info has great accepted worth.

RECESS — As is plain from the half of this document, regardless of if your direct search is real estate email marketing, reading to the end will prove useful, as this piece has also helped those attempting to find info regarding email newsletter marketing, free email software, bulk email services email marketing, affordable email marketing software.

Email has the benefit of being able to give a message without having to be eye to eye with the receiver. On occasions this might be precisely what is desired. However, on occasions in which human interaction is intertwined and complex messages and meanings are concerned email is at a real disadvantage.

Business to business email promoting can have a particularly positive effect on relations, leading to increased harmony between firms or between supplier and customers. Where there is a good relationship the possibility for elevated sales is high.

We discovered that many individuals who were also searching for info related to real estate email marketingalso searched online for related information like email lists for marketing, personal selling, and even email internet marketing,mass marketing email list.

Most e-mail selling corporations allow their customers the ability to test e-mails before officially sending them out to their list of subscribers. One reason this is good is to find out how the subject line looks in your own mailbox. Check for spelling, readability and that it doesn’t get cut off.

Inbound Marketing: 4 Steps for Creating More Real Estate Leads
An inbound marketing strategy is the answer. Traditional outbound real estate marketing casts a wide net aimed at potential clients through direct mail, print ads, classifieds and QR codes, and none of these tactics help realtors get found online by …
Read more on Business 2 Community

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by YoTuT

Easy & Profitable Lead Generation for Real Estate Investors

http://www.onlyrealty.net has swept the nation and is helping the investors to increase their success and profit by providing motivated self leads

this company is exactly what the real estate investors dream of when they are either overworked or underpaid. If you lack time to know all the details here is quick details about how to make more money by having quality leads.

Onlyrealty is a solution to all your problems. They can provide you all the real estate leads you ever need. It working process is simple. You need to sign up for real estate leads and they are sent instantly to your email. These leads also get stored in your personal lead management software that comes along with their service. That means you do not have to waste your time searching for them. Sellers themselves will be dropping a word in your mail box all the time.

They provide a plethora of real estate leads with different types.Onlyrealty can get them for you if the lead is local, has equity and the seller is motivated. All these leads include each and every detail about the seller and property. This helps you a lot by providing you leads and saving your time. You just need to close the deal and make money for yourself.

Onlyrealty can be a blessing for you in this troublesome time of economic restraints.

Easy & Profitable Lead Generation for Real Estate Investors

http://www.onlyrealty.net has swept the nation and is helping the investors to increase their success and profit by providing motivated self leads

this company is exactly what the real estate investors dream of when they are either overworked or underpaid. If you lack time to know all the details here is quick details about how to make more money by having quality leads.

Onlyrealty is a solution to all your problems. They can provide you all the real estate leads you ever need. It working process is simple. You need to sign up for real estate leads and they are sent instantly to your email. These leads also get stored in your personal lead management software that comes along with their service. That means you do not have to waste your time searching for them. Sellers themselves will be dropping a word in your mail box all the time.

They provide a plethora of real estate leads with different types.Onlyrealty can get them for you if the lead is local, has equity and the seller is motivated. All these leads include each and every detail about the seller and property. This helps you a lot by providing you leads and saving your time. You just need to close the deal and make money for yourself.

Onlyrealty can be a blessing for you in this troublesome time of economic restraints.

LeadSellingProgram.com features an opportunity for Real Estate Investors & Realtors that is a “by product” of buying and selling houses. Learn from Ron LeGrand how to make money from the leads that you used to throw in the trash!
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by Ken Lund

Mr. Joy, the mascot symbolizing the refreshed brand identity of MARG ProperTies, the real estate arm of MARG Ltd., amongst India’s fastest growing infrastructure organizations, bagged the “Innovative Real Estate Marketing Campaign of the Year Award” in the prestigious ‘Realty Plus Excellence Award 2012’. The award was presented at a grand ceremony in Bengaluru on March 2, 2012.

Mr. Joy, the brand mascot of MARG ProperTies was a breakthrough idea not just because of its uniqueness but also because of the fact that this carefully designed mascot in the form of a home has a brand personality that stands for traits that generate consumer goodwill and confidence.

Mr. Joy comes across as a friendly & trustworthy neighbourhood that always has some valuable expert advice at hand. Mr. Joy has successfully amplified the MARG ProperTies brand positioning of “Joy of ownership” by creating a distinct platform that helps in better brand recall. In a nutshell, Mr. Joy exemplifies the qualities of a mentor, friend and guide towards helping customers to make the best use of available choices.

Commenting on this path-breaking campaign, Atul Raja, Group Vice President & Head of Corporate Communications at MARG who spearheaded the campaign said, “Brands today are faced with myriad challenges as they grapple for customer attention and mind space. As the real estate market evolves, brands are increasing becoming clones of each other. The customer, hence, is given little reason to make an easy choice. We cannot afford to get lost in the sea of sameness.  With MARG ProperTies having a no. of customer centric and unique features, it is imperative that the same is communicated to the customers effectively and Mr Joy is a platform for the same. The importance of differentiated branding in today’s keenly competitive real estate market is paramount. The Mr. Joy campaign clearly succeeded in creating a brand differentiator in an otherwise cluttered category and gave MARG ProperTies a unique identity that is instantly recognizable.”

Touted as a thought led category innovation, this awarded campaign was adequately supplemented by a carefully woven media mix at launch which focused on the high cost print advertising and more rationalized cost approach of PR, outdoor and other BTL ground level activities. The innovation of putting up Mr. Joy lit inflatables on hoardings & pole kiosks and lit cut outs on bus shelters took the entire city by surprise. This was supplemented by other unique BTL activities like human backlits, mall promotions and lit branding on tri-cycles.

S Ramakrishnan, CEO, MARG ProperTies further added, “Mr. Joy perfectly blends with the brand that is known for its excellence in terms of expertise, delivery and its strong customer-friendly approach that infuses joy in the lives of its customers. The friendly demeanor of the mascot has built strong and instant ties with the target group and would continue to give a shot in the arm to the brand. With this joyous ride we hope to enrich and further strengthen our ties with our loyal base of customers.”

Mr. Joy is synonymous with the MARG ProperTies brand and its ethos, values and personality looms large over an ever increasing customer base, continuously striving to meet expectations and achieve customer delight.

Mr Joy is today and iconic brand in itself and is an oft discussed branding initiative in the real estate category. A key factor for the success of the Mr Joy campaign is that this was one marketing initiative that was sustained over a period of time with great passion, intent and strategy. As a result the brand recall attained was very high and Mr Joy is an integral and omni component of all MARG ProperTies marketing initiatives now.

IXACT Contact Real Estate CRM Extends Its Social Media Presence with Google …
IXACT Contact, the leading, easy to use, real estate contact management and real estate marketing software for REALTORS® is already very active across the social media web, with popular company pages on Facebook, Twitter, SlideShare, and YouTube.
Read more on San Francisco Chronicle (press release)

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