Northern Virginia real estate agents have experience in short sales, foreclosures, and sale of property. They are the best to deal with the sale or purchase of your property. Qualified and efficient real estate agents have the customers’ best interest at heart and give them the best value for their money. Your property is your lifetime investment. It is of prime importance that your dealings should be according to the Northern Virginia property values when you buy or sell.

Top Realtors

If you want to find the best Northern Virginia real estate agent, you don’t have to look far. The Coldwell banker premier real estate agents are there for your needs. With an impressive number of sold properties, Northern Virginia’s top real estate agents can assist you across the state and Maryland in foreclosures, short sales, leasing, and acquisitions, among other services. They are the lifetime top producers for buying or selling your home who have your best interest as their priority.

Dealing With Short Sales

If you are faced with selling your home due to financial problems or risk of foreclosure, you can find a short sale agent Woodbridge Northern Virginia. The agent can help you, as this is probably your best option. The occurrence of this phenomenon is increasing; many homeowners are forced to take this decision. You can depend on the Dynamic Duo & Associates with Coldwell Banker Residential Brokerage to help you modify the loan as it will cost you less. This is the proof that customers are more important to the team by offering this free service.

Best Assistance Provided

If you own a home anywhere in Northern Virginia, for example, Fort Belvoir the real estate agents of leading companies can help you make your important decisions about buying and selling. They do their best to market your property to your complete satisfaction and make successful transactions that help you.

Coldwell banker premier real estate agents are miracle workers and the foremost among Northern Virginia real estate agents. These agents deliver results when you have all but lost hope about your property goals. They are the industry leaders on whom you can depend and trust with the myriad of decisions regarding selling or buying your home. All the stress of negotiations, processing of sales, marketing, and financing is taken care of by their expertise in the market. You get a realistic view of your choices; all your questions are answered clearly and with the right facts. The services are available in cities such as Woodbridge, Manassas, Lorton, Alexandria, Fairfax, McLean, Oakton, Great Falls, Arlington, Bristow, Burke, and Annandale.

When you buy property in Northern Virginia, there are so many details involved. These include your agent, lender, lawyer, home inspector, and contractor among other issues. You need to find the right home that suits your needs and budget, observe market trends, and then calculate the amounts. When you sell, you also need to look into many details. For all this what can be better guide than accomplished and experienced realtors?

Experienced and established Northern Virginia real estate agents are able to accomplish sales even in a slow market in record time. They provide you with the valuable information about your buying and selling as they are aware of all the aspects of the real estate market. You will be glad that you contacted Coldwell banker premier real estate agents. This is because they help you avoid errors during buying or selling and make a successful sale or purchase.

Related Real Estate Agent Leads Articles

Article by Chris Lambert

We may have personally known a lot of people who purchased a house that they really want. Unless you yourself are planning to buy your own house you wouldn’t to ask how they found their dream house, would you? Searching for houses for sale may not be that difficult. What’s difficult is when you can’t seem to find what you’re looking for. In cases like this, you need all the help that you can get.

First, you need to find out what your requirements are, location, price, design, etc. You can browse online and ask help from real estate agents. Browsing online will lead you to different listings. If you have a specific location in mind, say Toronto, then “real estate listings Toronto” is the right search phrase to use.

Real estate listings make a good source of information when it comes to looking for houses or condos for sale. The more listings you check out the greater your chances of finding the house that you are looking for. However, there is a possibility that you may not get hold of a few other listings unless you contact a realtor.

Utilizing real-estate agents has many benefits you can take advantage of when searching for properties. One of the benefits is their resources. They have access to listings of properties for sale for your perusal. So the more listings you can review the more options you have. But there’s more. If you hire an agent, you will have someone to do the work for you. This means taking a lot of work load off your shoulders.

Although, always remember that the main goal of most of the real estate agents is making a sale in order to get commissions. This mere fact means they have a lot of connections as who is selling houses and where. So if you do not want to miss a single opportunity of discovering great deals, get assistance from real estate agents.

Just because real estate agents can assist you with your house hunting work and other real estate related concerns does not mean you have to deal with just any agent you meet or contact with the first time. You still have to carefully choose a professional and qualified one.

You might think finding a good real estate agent makes your life more complicated. This should not be the case once you find the right agent to work for you. Just make sure you do your homework and check the background of each of the agent you are considering. Most of them have websites so checking their website is a good place to start.

Real estate phone scripts are the focus during this Ben Kinney webinar titled, “Excuse Me, You Said What?” The webinar was presented by the Internet Marketing Specialist Designation (www.imsd.net) and ActiveRain (www.imsd.net) for agents looking to learn some offline real estate marketing information. Some of the real estate phone scripts offered during the call include: – Asking for real estate referrals – Handling seller objections – Setting expectations for home prices – Neighborhood prospecting prior to an open house – Fielding sign calls – Calling on expired real estate listings The Internet Marketing Specialist Designation (IMSD) is a training program developed by Ben Kinney to grow your real estate business through blogging, paid advertising, social media, classified ads, and search engine optimization. Ben shares the ad copy, scripts, tools, and strategies employed by his team to generate almost 700 listings in 2010. Get GEEKY with IMSD as we teach you how to generate loads of inexpensive online leads, the best methods to capture those leads, and advanced lead conversion tactics that include Ben Kinney’s own listing presentation.

Real estate investment clubs can offer great resources for both veteran and novice real estate investors. A resident club is a noble place to convene and communicate with other investors in a region. One may be familiar with the club model of stock investment, wherein members put together their funds to purchase bonds and stocks. In a real estate investment club, one does not normally team up on investments. A number of clubs are barely more than finely oblique blocks for these services. These are put up by an investor who looks forward to make a profit by selling investment strategies or services. Every club is diverse in connection structure and focus. A few may focus on particular property types. However, there are certain fundamental advantages that nearly all should grant to their members. A thriving real estate investment club will facilitate its members become skilled about the business, get together with other investors and help in avoiding expensive, but frequent, investing oversights a lot of beginners experience.

Real estate investment clubs offer very helpful information for real estate investors.

A leading real estate club can present a vast forum to exchange ideas, gain knowledge of trustworthy contractors, realtors, brokers, accountants, lawyers and other professionals. People have known that it is likely to do well by spend in real estate, although a handful, have the funds on hand to be capable of investing. The answer is for individuals to sign up in real estate investment clubs, in order that their capital can be joined together so as to acquire properties that they could not manage to pay for or to procure. There are a huge number of real estate investment clubs globally, with numerous clubs existing to those who live in bigger cities.

Real estate investment clubs differ amid those that concentrate on single family homes, and those that concentrate on business real estate. Among the best things regarding being a member of a club is the admission it gives to trustworthy suppliers, contractors and other expert individuals. Prior to joining a real estate investment club, utilize resources to find out if a club is exact for one’s investing approach, what one ought to seek in an investment club and associations to trace clubs in an area. In the same way that people are diverse, real estate investors are as well rather different in their investing objectives and assistance requirements. Despite the fact that several have established investment clubs important in their business, others are more hooked on the method of doing it themselves.

Michigan Real Estate Investors will be Exploring What Determines the Price to …
This is the only investor real estate club that is free and open to the public. Their meetings are housed at a local Detroit College. The real estate club is all about solutions to problems in today's economy, so they offer this free monthly meeting …
Read more on Emailwire (press release)

Are you looking for information related to land email promoting service or alternative data somehow connected to email selling spam, or business contact manager e mail promoting service? If yes, this text will give you helpful insights connected to property email promoting service and even somehow related to Realtor email selling and email selling solutions from that you would possibly not have been aware of. There are a number of benefits that you’ll realize through direct email promotion. Really, when all is claimed and done — when you concentrate on the professionals and cons related to direct email promotion — you may be ready to work out whether this type of promotional approach is worth it, whether or not it will be valuable to your own business venture. Make sure and then re-make sure email addresses. You must come up with a system for reconfirming your regular subscribers email addresses over time therefore you do not lose anyone.

Finally, in considering the intermediate tips for targeted email promotion, you may want to relinquish very serious thought to participating the services of a professional to help you with this effort. Currently, there are some reputable and well trained professionals which will provide you with vital and incomparable assistance with your targeted email promotion efforts. Do not forget that if this article hasn’t provided you with exact land email selling service information, you’ll be able to use any of the main search engines on the Web, like Raise, to find the precise property email selling service information you need. Do not over promote to your list. Once you promote to your list daily they get sick of you. You’ve got to stay in their minds, but not be annoying. A good rule is to promote three times maximum to your list per week. Embed opt-in links in body copy. Figure out the WebPages your visitors are most curious about, and then realize a method to embed a link to your email newsletter in the body copy on the page. A smart example is this article you’re reading, where a minimum of one mentions of “our email newsletter” may be a link to your newsletter sign-up page. The first of many email promotion tips that you must bear in mind of is the actual fact that you need to constantly hunt for ways to entice the email addresses of visitors to your site. It does not matter how few they are, the most important email promotion tips demand that you just constantly grow your opt-in email list daily as you’re concerned with alternative campaigns. You could supply some valuable information through a special report to all who subscribe to your newsletter and so leave you with their email addresses. We discovered that a lot of individuals who were also looking for information related to land email selling service additionally searched online for related information like email promoting associates, promoting news, and even database marketing solutions.

Just between you and me, real estate marketing does not have to wear you out.

If you are a real estate professional, marketing yourself can also feel like a pretty thankless job. You catch my drift, right?

You entered real estate possessing the sincere desire to assist the public. But it didn’t take long to discover if no one knew who you were or how to contact you, your career was not going far. Because without a continuous flow of new business, real estate agents will shrivel up and die.

Time flies so I am not surprised that two years have passed since I sold my house. It was my turn to accept help. I needed a real estate agent. I was about to become a seller.

I won’t delve into why but suffice it to say, I needed to move. In spite of the real estate market showing signs of recession, I had to move forward.

I mention this because the rest of what you are going to read here is not based on theory.

It is from my personal experience which I hope can be of assistance to readers.

Like I already mentioned, I needed a Realtor to list our home. The professional who referred her buyers to our mortgage company on a daily basis was my obvious pick because I knew first hand how conscientious she was. I appreciated the willingness of the agent I chose because I knew it made her nervous to list our home. Talk about feeling scrutinized.

Marketing practices had changed since the last time I sold a house. After all, thirteen years had passed. Real estate marketing had moved to the web using virtual tours. To update myself, I requested a market analysis and marketing plan from my Realtor.

Well, I was right! Things had changed.

Throughout the process of marketing our home, I certainly discovered a thing or two. And I dare say our real estate agent did too. As we finished up with our listing agreement, I mentioned to my agent my one pet peeve regarding real estate marketing.

I continued to explain how my husband and I were checking out neighborhoods admiring properties for sale lately. In order to keep from confusing the homes when we talked them over later in the day, I was collecting flyers. But a trend was developing and it wasn’t a positive one.

We had a little system. My husband would pull over to the curb while I jumped out of the car to grab a flyer from the box in the yard. But I can’t tell you how many times I was frustrated by an empty flyer box. Sellers had to be discouraged too.

But most of all, I thought about the lost opportunity for the real estate agent who had been hired to market and sell the property.

Now I knew everyone in real estate was focusing on internet marketing to generate real estate leads. Flyers has been around since the dinosaurs. Paperless was the way to go! With that in mind, consider the following. Then you can be the judge.

So getting back to my pet peeve. We were still meeting with the listing agent and I told her as a seller, I was only going to request one thing. Give me a full flyer box, please. I was not unreasonable. I suggested we make it my job to replenish the flyer box.

Although my agent seemed a but skeptical, she agreed to comply with my request. Reflecting on the transaction while signing the final documents, I am not sure which of us was most surprised.

Going back again, do you remember the real estate market was in the dumps? The four months it took to sell our home was longer than I’d hoped for. But neighboring properties seemed impervious to receiving offers.

Now while our home was up for sale, a strange thing was happening. Time seemed to lag because no one was clamoring to see our house. Or were they? I began to count how many flyers were going into the box and how many were left over every couple of days. We counted at least one hundred gone every week.

The virtual tour stats, overwhelmingly positive, confirmed the story. It turned out even though our house wasn’t getting visited physically, home buyers and real estate agents were touring it digitally. Our Realtor had made sure every flyer had a web address leading to a descriptive page and a link to the tour. Potential buyers might have not been knocking on our door but they sure were using the flyers to locate our home online.

Now think back to what I mentioned earlier about real estate agents missing marketing opportunities because of empty flyer boxes. Not our Realtor! In spite of a depressed market, she attributed selling at least three other houses to prospective home buyers who made contact via her flyers. Not only those buyers, the overflowing flyer box impressed a neighbor as well who listed his home with her.

And don’t forget my house. It sold faster than others in our neighborhood.

My Realtor and I both came away with a valuable lesson. By mixing traditional real estate marketing methods with new, we got a superior result than either by itself.

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Home Page > Marketing > Market Real Estate With Video

Market Real Estate With Video

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Syndicate this Article Copy to clipboard <br /> <h1>Market Real Estate With Video</h1> <p>By: S Francis Berman</p> </p> <p>About the Author</p> </p> <p>Grow Net Biz offers conventional, affordable basic and competitive SEO packages for Los Angeles service businesses but specializes in Social Media Optimization and Internet Video Production Marketing</p> <ul> <li>Contact Information: </li> <li>sfrancisberman@grownetbiz.com </li> <li>Ph. 213-514-5916</li> <li>www.grownetbiz.com </li> </ul> <p class="tracker">(ArticlesBase SC #1983943)</p> <p>Article Source: – Market Real Estate With Video</p> <p>

It is hard to figure out why more real estate agentsdo not take the extra effort required to market real estate with video. Most often, agents just place the property on the MLS, set up a ineffective website, and sit back and pray it will sell. Today’s sophisticated buyers want and deserve more information than they can get from the MLS. Now you have the power to give to them using the power of Video Marketing

Why Market Real Estate with Video?

There are currently over 900 Million Internet Users Online.
25% of all Searches Online involve Real Estate and Finance.
90% of Agents and 80% of all Home Searches begin Online.
Nearly 80% of Internet searchers are for Multimedia and Video.

In 2007, $11.5 billion was spent in real estate marketing with online spending $2.6 billion of the total. By 2010, agents will spend more ad dollars with online media than with newspapers.
…Borrell Associates, Inc. (2007)

Market Real Estate with Video and Save Time and Money

Video can save buyers and sellers countless hours in preview appointments and open houses. Video provides life-like walk-throughs of your real estate properties Video permits buyers to get a sense of the property’s scale and flow. By offering videos you give your clients a means of previewing your listings before they take the next step of scheduling an appointment – saving everyone time in the decision making process. Buyers who view video often take up to three times less the amount of time when making a purchase decision!

From a search engine marketing stand point, video ranks highly and quickly, especially on Google, in even the most competitive search engine ranking positions.

Some Tips to help you Market Real Estate with Video

• Keep it simple you are a real estate agent and not the next Steven Spielberg.

• You don’t need to get bogged down with technicalities I suggest either paying a professional Net Video Specialist or use Animoto It is simple to use and it makes killer slide show videos from photo images.
• When you title your video use the exact title as the keyword you wish to appear under (ie.Best Los Angeles Homes for Sale)
• Sign up with TubeMogul.com they will allow you to submit your videos to multipe sites at once.

Market Real Estate with Video and Beat the Competition Online.

In todays Real Estate climate the use of video is a unique way for you to stand out from other agents online, and it can help you to gain more listings. The use of Video to market a prospective clients home is a great incentive for them to list with you, and an even greater reason for them to come back!

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S Francis Berman – About the Author:

Grow Net Biz offers conventional, affordable basic and competitive SEO packages for Los Angeles service businesses but specializes in Social Media Optimization and Internet Video Production Marketing

• Contact Information:
• sfrancisberman@grownetbiz.com
• Ph. 213-514-5916
• www.grownetbiz.com

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Since the economic downturn of 2008, the real estate market has been challenging for REALTORS and buyers and sellers. For those who have cash for a home purchase, or can obtain a mortgage, there has never been a better time to buy property. Real Estate is, and will remain for some time, a buyer’s market.
Sellers are still adjusting to this shift, and need to be realistic about what this means when they are preparing their home for the market.
I am going outline both the home buyer and home seller perspectives in this article so that both sides can gain a clearer view of the tenor of the present market.

Home Buyers: What are They Looking for in the Current Real Estate Market?
Since buyers are now a select group with ample choices, they can afford to be picky about the properties they purchase. Today, I find that many of my buyers want to walk into instant equity in the home they purchase. There are opportunities to buy short sales or foreclosed properties where the purchaser can walk into equity — providing the property is in good shape. Most of the time these types of home purchases will need updates and/or repairs.
Home buyers wishing to obtain ‘instant equity’ in a home purchase need to prepare themselves in two ways. First, a down payment of 5-20% will be required depending upon the type of loan they qualify for. Home buyers also need to make certain their credit scores are high enough to obtain lending approval.
Those buyers who prefer to purchase properties that are not bank owned will want to make that purchase based on a current appraised value. A savvy home buyer will look for a property in pristine condition. This type of buyer will most likely expect to move in and not have to perform any work on the property. These types of expectations are especially true for real estate purchases where individuals are downsizing from larger to smaller homes.
Even though some states may not require it, buyers will insist upon home inspections before purchase. I advise my home buyers not to get too caught up on the cosmetics of a property (i.e. rugs need to be replaced, holes in the dry wall, wood rot on the railing). These minor issues with a home are easily fixable. I encourage home buyers to focus on structural integrity of the home instead. This means the plumbing, electric, heating, air conditioning and roofs must be in good condition. These aspects of a home affect the integrity of the property, and require time consuming and costly repairs. Remember that some FHA and VA loans will not approve mortgages unless the home is structurally sound.
Nowadays, home buyers cannot count on owning a home and selling it a year or two later. A home purchaser should plan on owning the property for three years or longer, even if it has to be turned into a rental property. Today’s real estate purchaser has many more demands than a buyer did three or more years ago.

Home Sellers: It’s Time for a Reality Check
On properties for sale where I am the listing agent, I advise my sellers to return to the traditional strengths of a property. If a seller truly wants to sell, he or she must evaluate current pricing, location and condition.

Pricing a Property for Sale
There is no doubt about it: price is the defining criteria of real estate transactions today. Most cities and counties have raised the assessments over the last five years. Presently, these assessments are often equivalent to current appraised values. This is not good news for many property owners, who have lost equity in their home.
In many real estate markets, short sales and foreclosures are sold near the property listed, and appraisers have to use these comparable sales in approximating the value of a home. Sellers should NOT be surprised if an agent asks them to price their property below current assessed values. Fulfilling this pricing request will be necessary if there are multiple foreclosures or distressed properties in their neighborhood or homeowners have sold their properties at lower than market value out of necessity.
When I ask a home seller to lower his or her price, he or she is often inclined to take this personally. It is just like I told the seller his or her children are ugly and the grandchildren will be ugly, too. Home sellers: it is time for a reality check. Do not take the suggestion to lower a selling price personally! I know when a house is priced correctly because there is a peak in interest measured by an increase in inquiries and showings. If a home has been on the market for three months or more, and it has not been shown, it is probably overpriced.

Selling a Home in a Convenient or Popular Location
Do not over improve a home for the neighborhood. Home sellers must remember this cardinal rule of real estate: your home does not need to be the biggest and best, but it is certainly beneficial to be around the biggest and best. If a property is close to a metropolitan area, or in an upscale subdivision, more buyers will want to purchase it. Premiere locations should be reflected in price. If a house is 25 minutes outside of town and it takes a half hour to reach a store, the amount of time a home spends on the market will most likely be longer.

Sellers: Take a Critical Look at a Home’s Condition, and Make Improvements
The first impression a buyer receives of a home is a lasting one. Landscaping does not cost a great deal and it is well worth the investment if you are selling a property. Curb appeal encourages buyers to get out of the car and into the house. Plant flowers in the garden. Put a wreath on the door. If a home has old orange shag carpet and green laminate countertops, this will be reflected in the pricing of the home. Put some money into improving the property. If a seller is really serious about closing a home sale, then he or she will want it to stand out above the rest.
Sellers have come to expect reimbursement for upgrades and improvements. In this market, things are different. Remember, the buyer can afford to be picky. Complete upgrades on the property in order to make it more enticing, and to help the home sell quicker. But — do not expect these upgrades to increase the price of a property. The more dated a home is the longer it will sit on this real estate market. A buyer can just as easily purchase a bank owned property that needs improvement, for a lower price. This is a price driven market. Make your property easier to sell by completing improvements before it goes on the market.

Where do Home Buyers and Sellers Meet?
There are excellent houses on the real estate market and some good buys right now. If both parties are willing to negotiate and be reasonable, they will inevitably reach the closing table. A vacant home with mortgage payments, taxes and utility expenses drains monthly incomes and financial reserves. Owners who have had a home on the market for some time need to seriously consider dropping the price $5,000-10,000 to complete a sale, rather then bleeding money every month.

What to Expect When Closing a Sale in Today’s Real Estate Market
Since down payments are now required, home buyers will usually ask for closing costs to be covered by the seller. If the seller is not in a position to cover all closing costs, I recommend they at least offer some sort of assistance. If the house is sold as is, and the home owner does not plan on doing any improvements – be prepared to negotiate price.

The current real estate market requires more work on the part of the seller, and buyers have become choosier in the properties they do purchase. Remember these suggestions when you put your home up for sale, and your home will be more inclined to sell within the first six months.

Since the economic downturn of 2008, the real estate market has been challenging for REALTORS and buyers and sellers. For those who have cash for a home purchase, or can obtain a mortgage, there has never been a better time to buy property. Real Estate is, and will remain for some time, a buyer’s market.
Sellers are still adjusting to this shift, and need to be realistic about what this means when they are preparing their home for the market.
I am going outline both the home buyer and home seller perspectives in this article so that both sides can gain a clearer view of the tenor of the present market.

Home Buyers: What are They Looking for in the Current Real Estate Market?
Since buyers are now a select group with ample choices, they can afford to be picky about the properties they purchase. Today, I find that many of my buyers want to walk into instant equity in the home they purchase. There are opportunities to buy short sales or foreclosed properties where the purchaser can walk into equity — providing the property is in good shape. Most of the time these types of home purchases will need updates and/or repairs.
Home buyers wishing to obtain ‘instant equity’ in a home purchase need to prepare themselves in two ways. First, a down payment of 5-20% will be required depending upon the type of loan they qualify for. Home buyers also need to make certain their credit scores are high enough to obtain lending approval.
Those buyers who prefer to purchase properties that are not bank owned will want to make that purchase based on a current appraised value. A savvy home buyer will look for a property in pristine condition. This type of buyer will most likely expect to move in and not have to perform any work on the property. These types of expectations are especially true for real estate purchases where individuals are downsizing from larger to smaller homes.
Even though some states may not require it, buyers will insist upon home inspections before purchase. I advise my home buyers not to get too caught up on the cosmetics of a property (i.e. rugs need to be replaced, holes in the dry wall, wood rot on the railing). These minor issues with a home are easily fixable. I encourage home buyers to focus on structural integrity of the home instead. This means the plumbing, electric, heating, air conditioning and roofs must be in good condition. These aspects of a home affect the integrity of the property, and require time consuming and costly repairs. Remember that some FHA and VA loans will not approve mortgages unless the home is structurally sound.
Nowadays, home buyers cannot count on owning a home and selling it a year or two later. A home purchaser should plan on owning the property for three years or longer, even if it has to be turned into a rental property. Today’s real estate purchaser has many more demands than a buyer did three or more years ago.

Home Sellers: It’s Time for a Reality Check
On properties for sale where I am the listing agent, I advise my sellers to return to the traditional strengths of a property. If a seller truly wants to sell, he or she must evaluate current pricing, location and condition.

Pricing a Property for Sale
There is no doubt about it: price is the defining criteria of real estate transactions today. Most cities and counties have raised the assessments over the last five years. Presently, these assessments are often equivalent to current appraised values. This is not good news for many property owners, who have lost equity in their home.
In many real estate markets, short sales and foreclosures are sold near the property listed, and appraisers have to use these comparable sales in approximating the value of a home. Sellers should NOT be surprised if an agent asks them to price their property below current assessed values. Fulfilling this pricing request will be necessary if there are multiple foreclosures or distressed properties in their neighborhood or homeowners have sold their properties at lower than market value out of necessity.
When I ask a home seller to lower his or her price, he or she is often inclined to take this personally. It is just like I told the seller his or her children are ugly and the grandchildren will be ugly, too. Home sellers: it is time for a reality check. Do not take the suggestion to lower a selling price personally! I know when a house is priced correctly because there is a peak in interest measured by an increase in inquiries and showings. If a home has been on the market for three months or more, and it has not been shown, it is probably overpriced.

Selling a Home in a Convenient or Popular Location
Do not over improve a home for the neighborhood. Home sellers must remember this cardinal rule of real estate: your home does not need to be the biggest and best, but it is certainly beneficial to be around the biggest and best. If a property is close to a metropolitan area, or in an upscale subdivision, more buyers will want to purchase it. Premiere locations should be reflected in price. If a house is 25 minutes outside of town and it takes a half hour to reach a store, the amount of time a home spends on the market will most likely be longer.

Sellers: Take a Critical Look at a Home’s Condition, and Make Improvements
The first impression a buyer receives of a home is a lasting one. Landscaping does not cost a great deal and it is well worth the investment if you are selling a property. Curb appeal encourages buyers to get out of the car and into the house. Plant flowers in the garden. Put a wreath on the door. If a home has old orange shag carpet and green laminate countertops, this will be reflected in the pricing of the home. Put some money into improving the property. If a seller is really serious about closing a home sale, then he or she will want it to stand out above the rest.
Sellers have come to expect reimbursement for upgrades and improvements. In this market, things are different. Remember, the buyer can afford to be picky. Complete upgrades on the property in order to make it more enticing, and to help the home sell quicker. But — do not expect these upgrades to increase the price of a property. The more dated a home is the longer it will sit on this real estate market. A buyer can just as easily purchase a bank owned property that needs improvement, for a lower price. This is a price driven market. Make your property easier to sell by completing improvements before it goes on the market.

Where do Home Buyers and Sellers Meet?
There are excellent houses on the real estate market and some good buys right now. If both parties are willing to negotiate and be reasonable, they will inevitably reach the closing table. A vacant home with mortgage payments, taxes and utility expenses drains monthly incomes and financial reserves. Owners who have had a home on the market for some time need to seriously consider dropping the price $5,000-10,000 to complete a sale, rather then bleeding money every month.

What to Expect When Closing a Sale in Today’s Real Estate Market
Since down payments are now required, home buyers will usually ask for closing costs to be covered by the seller. If the seller is not in a position to cover all closing costs, I recommend they at least offer some sort of assistance. If the house is sold as is, and the home owner does not plan on doing any improvements – be prepared to negotiate price.

The current real estate market requires more work on the part of the seller, and buyers have become choosier in the properties they do purchase. Remember these suggestions when you put your home up for sale, and your home will be more inclined to sell within the first six months.

Since the economic downturn of 2008, the real estate market has been challenging for REALTORS and buyers and sellers. For those who have cash for a home purchase, or can obtain a mortgage, there has never been a better time to buy property. Real Estate is, and will remain for some time, a buyer’s market.
Sellers are still adjusting to this shift, and need to be realistic about what this means when they are preparing their home for the market.
I am going outline both the home buyer and home seller perspectives in this article so that both sides can gain a clearer view of the tenor of the present market.

Home Buyers: What are They Looking for in the Current Real Estate Market?
Since buyers are now a select group with ample choices, they can afford to be picky about the properties they purchase. Today, I find that many of my buyers want to walk into instant equity in the home they purchase. There are opportunities to buy short sales or foreclosed properties where the purchaser can walk into equity — providing the property is in good shape. Most of the time these types of home purchases will need updates and/or repairs.
Home buyers wishing to obtain ‘instant equity’ in a home purchase need to prepare themselves in two ways. First, a down payment of 5-20% will be required depending upon the type of loan they qualify for. Home buyers also need to make certain their credit scores are high enough to obtain lending approval.
Those buyers who prefer to purchase properties that are not bank owned will want to make that purchase based on a current appraised value. A savvy home buyer will look for a property in pristine condition. This type of buyer will most likely expect to move in and not have to perform any work on the property. These types of expectations are especially true for real estate purchases where individuals are downsizing from larger to smaller homes.
Even though some states may not require it, buyers will insist upon home inspections before purchase. I advise my home buyers not to get too caught up on the cosmetics of a property (i.e. rugs need to be replaced, holes in the dry wall, wood rot on the railing). These minor issues with a home are easily fixable. I encourage home buyers to focus on structural integrity of the home instead. This means the plumbing, electric, heating, air conditioning and roofs must be in good condition. These aspects of a home affect the integrity of the property, and require time consuming and costly repairs. Remember that some FHA and VA loans will not approve mortgages unless the home is structurally sound.
Nowadays, home buyers cannot count on owning a home and selling it a year or two later. A home purchaser should plan on owning the property for three years or longer, even if it has to be turned into a rental property. Today’s real estate purchaser has many more demands than a buyer did three or more years ago.

Home Sellers: It’s Time for a Reality Check
On properties for sale where I am the listing agent, I advise my sellers to return to the traditional strengths of a property. If a seller truly wants to sell, he or she must evaluate current pricing, location and condition.

Pricing a Property for Sale
There is no doubt about it: price is the defining criteria of real estate transactions today. Most cities and counties have raised the assessments over the last five years. Presently, these assessments are often equivalent to current appraised values. This is not good news for many property owners, who have lost equity in their home.
In many real estate markets, short sales and foreclosures are sold near the property listed, and appraisers have to use these comparable sales in approximating the value of a home. Sellers should NOT be surprised if an agent asks them to price their property below current assessed values. Fulfilling this pricing request will be necessary if there are multiple foreclosures or distressed properties in their neighborhood or homeowners have sold their properties at lower than market value out of necessity.
When I ask a home seller to lower his or her price, he or she is often inclined to take this personally. It is just like I told the seller his or her children are ugly and the grandchildren will be ugly, too. Home sellers: it is time for a reality check. Do not take the suggestion to lower a selling price personally! I know when a house is priced correctly because there is a peak in interest measured by an increase in inquiries and showings. If a home has been on the market for three months or more, and it has not been shown, it is probably overpriced.

Selling a Home in a Convenient or Popular Location
Do not over improve a home for the neighborhood. Home sellers must remember this cardinal rule of real estate: your home does not need to be the biggest and best, but it is certainly beneficial to be around the biggest and best. If a property is close to a metropolitan area, or in an upscale subdivision, more buyers will want to purchase it. Premiere locations should be reflected in price. If a house is 25 minutes outside of town and it takes a half hour to reach a store, the amount of time a home spends on the market will most likely be longer.

Sellers: Take a Critical Look at a Home’s Condition, and Make Improvements
The first impression a buyer receives of a home is a lasting one. Landscaping does not cost a great deal and it is well worth the investment if you are selling a property. Curb appeal encourages buyers to get out of the car and into the house. Plant flowers in the garden. Put a wreath on the door. If a home has old orange shag carpet and green laminate countertops, this will be reflected in the pricing of the home. Put some money into improving the property. If a seller is really serious about closing a home sale, then he or she will want it to stand out above the rest.
Sellers have come to expect reimbursement for upgrades and improvements. In this market, things are different. Remember, the buyer can afford to be picky. Complete upgrades on the property in order to make it more enticing, and to help the home sell quicker. But — do not expect these upgrades to increase the price of a property. The more dated a home is the longer it will sit on this real estate market. A buyer can just as easily purchase a bank owned property that needs improvement, for a lower price. This is a price driven market. Make your property easier to sell by completing improvements before it goes on the market.

Where do Home Buyers and Sellers Meet?
There are excellent houses on the real estate market and some good buys right now. If both parties are willing to negotiate and be reasonable, they will inevitably reach the closing table. A vacant home with mortgage payments, taxes and utility expenses drains monthly incomes and financial reserves. Owners who have had a home on the market for some time need to seriously consider dropping the price $5,000-10,000 to complete a sale, rather then bleeding money every month.

What to Expect When Closing a Sale in Today’s Real Estate Market
Since down payments are now required, home buyers will usually ask for closing costs to be covered by the seller. If the seller is not in a position to cover all closing costs, I recommend they at least offer some sort of assistance. If the house is sold as is, and the home owner does not plan on doing any improvements – be prepared to negotiate price.

The current real estate market requires more work on the part of the seller, and buyers have become choosier in the properties they do purchase. Remember these suggestions when you put your home up for sale, and your home will be more inclined to sell within the first six months.

Recently some words jumped out at me from a web page. They were “Farming vs. Hunting.”

For some reason they stayed in my mind and I kept coming back to those words and pondering them all day. Words and their meanings fascinate me.

Later it hit me: For months now I’ve been using the word “prospecting” to describe the many marketing methods real estate agents use to gather in new customers and clients. The letter sets I’ve written for agents to use to connect with new buyers and sellers are even on a page that’s labeled “prospecting.”

But I was wrong.

In truth, what I’ve been advising real estate professionals to do is not prospecting; it’s farming. Prospecting is more like the “hunting” reference that got me started on this train of thought.

You’re not sifting through the sand hoping to find a golden nugget. You’re planting seeds and nurturing those seeds through the growing season and into harvest. Or at least you should be.

Your first letter is the seed, and your subsequent letters are the sun, rain, and fertilizer that helps those seeds grow. When you do it all correctly, you reap the harvest of a new client or another closed transaction with a past client.

By the time your future customers have read your 3rd or 4th letter, the seeds that are good will have sprouted, and the rest of your letters will serve to nurture them. The remaining letters will add more sun, rain, and fertilizer until they blossom and reward you with a harvest.

Farming isn’t limited to planting seeds via letters and e-mails you send to new prospects.

You plant another seed every time you meet a new person and give your elevator speech. You plant another every time you speak with someone on the phone and offer your advice or assistance. You plant a seed when you send a Twitter message or put a nugget of real estate advice on your Facebook page.

Your monthly or quarterly newsletters; your phone calls to past clients; your participation in community meetings; and even casual chats with those in your sphere of influence all provide nurturing for seeds you’ve already planted.

You may be prospecting at the same time – sifting the sand for those folks who might need your services in the future. But by continually offering your advice and assistance once you’ve found them, you’re farming – nurturing your relationship and increasing the chance that when they need the kind of help that customers pay for, they’ll call on you.

I’m sure there’s not a real estate agent on this planet who doesn’t know what I mean when I talk about prospecting. The word has been interchangeable with farming for as long as I can remember.

But there really is a difference between prospecting and farming, and we as marketers need to use both activities.

Marte Cliff is a freelance copywriter specializing in writing for real estate and related fields. She offers custom copy for websites, email campaigns, press releases, postcards, direct mail letters, newsletters, and more.

Marte also offers pre-written real estate letters for agents who know they need to prospect but just don’t have the time or desire to write their own letters. See how she can help build your business by visiting http://www.copybymarte.com

For those who prefer the “do it yourself” method, Marte has a free report on how to organize and and write a “drip campaign” that will build trust and reel in new clients. Just visit her at http://www.copybymarte.com/dripmarketing.html to request your copy.