Acquiring Property in a Reduced Orange County Real Estate Market : What To ConsiderReal estate looking better in 2012 – Lexington County Chronicle (registration)Palm Beach Real Estate and Luxury Condos in Florida5 Critical Aspects To Real Estate Investment WealthWould You Like to Lower Your Property TaxesTavistockBP Cherry Point Refinery Located in Ferndale Washington

February 6, 2012

Improve Sales in Real Estate

real estate sales history
by wallyg

As current economic instabilities take their toll on house sales and first home buyer behaviours, realtors are increasingly turning to real estate copywriters to boost sales. From printed flyers and brochures, through to websites, display boards and magazine articles, well written real estate copy is as important as quality photography when it comes to making a sale.

Emphasising a home’s assets with strong copy helps potential customers appreciate its benefits prior to inspection. Well written and concise information about a home’s location, proximity to infrastructure, and living space provides a buyer with a well rounded summary of information that can easily be missed when relying on photography alone.

Consider the ways in which a skilled real estate copywriter can help you:

Display boards out the front of a property are the perfect opportunity for top notch real estate writing.

Rather than simply listing an inventory of the home’s key features, a good copywriter can craft a pithy paragraph which captures the essence of the home and its surrounding environment, while also including the important information such as the number of bedrooms and bathrooms.

Brochures
Brochures are an excellent piece of marketing collateral, providing they are used properly. Strong written content needs to be carefully merged with top quality photography in order to make a brochure work effectively. Brochures can be professionally printed, or produced in-house by the realtor. Either way, using a real estate copywriter will showcase the important elements of the property, while freeing up the sales team to get on with what they do best – sales.

Pocket Folders
Pocket folders are a fabulous way of collating a broad range of documents pertaining to the sale of a home.

In addition to floor plans and body corporate outlines, they are a great place for brochures, flyers, and even relevant press cuttings. Pocket folders can be distributed at open for inspection days, trade shows and other business events as powerful marketing materials.

Magazines
Magazines are regularly used for the marketing of real estate. Commonly, realty magazines are distributed weekly or monthly, and include a range of information on local sales, mortgage advice, real estate trends, and home improvement services. Featured homes generally have an in-depth support article or advertorial, which outlines the property’s key features, and construction history.

Websites
More and more home buyers and investors are using the internet to search for their new home or investment property. In addition to listing a property on the realtor’s own website, large sites such as realestate.com.au are the ideal place to market a newly listed home. Due to space restrictions, writing web copy of this sort is a difficult task, and many companies are now leaving the task to an experienced real estate writer.

For more information on real estate copywriting and search engine optimisation, visit http://www.affectmedia.com.au

Like this article? why not visit Affect Media http://www.affectmedia.com.au

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February 5, 2012

Using Real Estate Web Site Content to Generate Leads, Listings and Sales

Are you using real estate web site content to generate real estate leads? Why not? If you already have a website with lots of website pages you probably have all the content you need to generate as many leads as you can handle, and if you don’t have one you can purchase pre-written website content…instantly and inexpensively.

Some agents with web sites under-utilize their content to generate leads. They don’t use the articles for blogging; to make special buyer, seller and investor reports; or in any other creative ways. Conversely, many of them think that having a web site is enough to generate leads, but it isn’t if you expect to make any real money selling real estate.

Using Content to Get Leads, Listings and Sales

On the other hand if you have 7-10 pages on your website geared towards sellers you’re ready to start generating more leads starting today…guaranteed.

Here’s how!

Make a flyer that says something like “Want to Sell Your Home In a Slow Market?” Email me today for a FREE Report on “How To Sell Your Home…Despite the Slow Market”.

Think people will email you for information? You bet they will and when they do you’ll know that they want to do business with you, even though it might not be right away.

Next, set up your 7 part eCourse in an autoresponder – some agents call them drip mail campaigns – so that when someone emails for the information they’ll get an instant automatic email response with the first lesson with no additional requirement on your par; whether it’s for one person or 300 people. And you thought that real estate web site content was just for your web site.

Next, print 300 copies of your ad on a regular 8 x 10 sheet of colored paper – 2 flyers per sheet so that when you cut them in half you’ll end up with 600 copies for zero additional cost (if you use your home or office computer and current supplies).

If you have to go to somewhere like Kinko’s or Office Depot you might spend 5 cents per sheet for a total of $ 15.00 (.05 X 300 sheets).

Finally, go out and distribute them. In a day’s time you can hand distribute all of them. Place them on wind shields of cars parked at malls, football stadiums, parades, youth activity events (soccer, football, basketball, cheerleading, track), etc. Distribute them wherever people gather.

Leads, Listings and Sales

Now, for the fun part. What will follow is pure magic. By the time the eCourse is over some of the subscribers will have called to do business with you and they will never know that the eCourse was basically part of your real estate web site content.

Some of your subscribers will call wanting to list their homes with you. Others will call from the signs you’ll place on the properties you list as a result of this strategy and even if you only convert 1% of the 600 flyers distributed you’ll end up with 6 more prospects than you have right now…all made possible with real estate web site content that you converted to real estate marketing reports.

Sales are a natural part of this strategy, as the more listings you have the more sales you will make and the more sales you make the more listings you’ll get. So goes the revolving cycle of real estate marketing.

Conclusion

Can you think of a better low cost real estate marketing strategy than this one? Then why not get started today and begin making the kind of money you dreamed about when you got licensed.

Want some instant real estate web site content ready made for this marketing strategy? Get your own copy of what I use right now. Click http://www.real-estate-marketing-talk.com/real-estate-web-site-content.html to learn how.

loriballensleadingtolistings.eventbrite.com LEADING to LISTINGS *Internet* Lead Generation Boot Camp – We have all heard it over and over that you must LIST to EXIST. It’s true. If you have LISTINGS, the buyers follow. Lori Ballen, Mega Agent with The Ballen Group, who is well known for her internet lead generation tactics and continuously high listing volume teaches her second lead generation boot camp. Lori teaches in her own way, skipping the “sleepy” power point productions, but actually allowing you to watch her do the activities on the big screen so you can SEE how it’s done and ask questions. See how Lori generates LISTING leads using Classified Ads such as Craigslist, Blogging, Video, Press Releases, Social Media, Pay Per Click Marketing and more. Discover what content you need on your web site to “FEED” google AND interest your seller at the same time. This is a High Energy, Action Packed, Smoke out of the Ears Creating, FUN class that you don’t want to miss! Only 100 tickets will be sold – so get YOURS today. Boot Camp is from 9am to 4pm and includes lunch. Tickets for morning or afternoon ONLY without lunch are provided as well. Morning 9am to 12PM: Google Food! Web site content, Classified Ads/Craigslist, Blogging Afternoon 1pm to 4PM: Video, Press Releases, Social Media, Pay Per Click marketing
Video Rating: 0 / 5

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Marketing Ideas works for real estate

To make things easier for your marketing ideas real estate, you must read and also do a fair amount of research. You need to know where to find information to help read and research this. It will also help keep in touch with new developments.

Although it can happen to a lot of ideas, not all will be viable. These must be tested to select those that are effective. This can happen through trial and error to ensure it is back with ideas that will market the property on the best way to different types of customers.

Your marketing messages must contain all relevant information, such as state-owned property on the market and aims to follow trends. Information on where to buy and not buy at times is important. You must also highlight the areas in which the property is located.

Information on any additional services must be included in order to obtain the maximum value of advertising.

You must indicate if they are not only real estate company to sell. Services such as repair and leasing should be included.

There should be a clear distinction between your high-end market, property and ownership of low-end. To meet people from different economic classes, said alternative properties. People should be able to find the goods they can afford to buy in areas of their social and economic classes.

Online marketing is fast and efficient, and reaches a mass of people. You can use tools like search engines and web hosting. This allows you to reach people at any time of day and make sure your messages are always visible.

Property sheets provide an excellent channel to market your business.

This is because they have the potential to reach people with a genuine interest in acquiring the property. These magazines are also useful as a source of business relationships for companies operating in the same area.

Daily newspapers are available to more people more efficiently than magazines of ownership, there may be periodic. Their section announcement was a source of property information for many people for many years. This gives them unparalleled efficiency in the dissemination of information.

A promotion is also an idea of ​​how the property market. Door to door allows you to interact with potential customers about the different types of goods and services it offers. Allows you to leave your contacts and other information available on the property.

The establishment is engaged in public spaces helps to promote the property. This allows interaction with customers and increases the visibility of the company. Customers can obtain more information on products and services available to you.

The malls are frequented by large numbers of people daily. Discount flyers will ensure that people have their contact information if you want to communicate with you at a later stage. His stand can also generate a large number of curious window shoppers.

Yasir Samad is a head marketing and SEO consultant for Hilal Technology. Hilal Technology provides a wide range of SEO and website design services.

Schoenly of Retechulous, LLC Reveals 2 Powerful Real Estate Marketing Video
Harrisburg, PA — (SBWIRE) — 01/30/2012 — Agents that integrate real estate marketing videos into their arsenal of tools have a much better chance of getting noticed. As Josh Schoenly of Retechulous, LLC highlighted in an earlier report regarding the …
Read more on SBWire (press release)

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January 30, 2012

Real Estate Purchase Contract

Buying property is all part of one, building a home or building requires a written agreement. This is a well known real estate sales contract or a contract of sale. It is called the Statute of Frauds in the United States that all financial transactions, including immovable property may be in writing enforceable.

A purchase contract signed by both parties a buyer and a seller. Be the beginning of the transaction, both of their names and signatures must appear on the document.

Other important information, which is defined in the agreement are as follows:

Description

Name and address of the property. This should include the physical condition of the house and its specific location.
The purchase price the buyer offers.
An amount of repayment has also asked for a deposit or down payment and kept it during the transaction. Normally, a lawyer is acting as escrow agent. A condition can be both direct the refund of deposit if the sale does not penetrate because of the failure of the buyer to obtain a loan.
The time required to respond to the offer 24 hours or 48 hours. The buyer can specify what to keep the seller to accept additional bids from other buyers.
The party responsible for keeping the deposit and complete the transaction. The closure can be processed either by the lawyer or estate agent if it is approved by both parties.
The items included or excluded from sales. They relate to the equipment and furniture that the buyer may decide to keep or delete the property, such as carpets and lamps.
Home Warranty. This assures the buyer that the seller will give you a clear title to the property at the time of closing. The document can be either an abstract of title, certificate of title or title insurance.
The group will pay the closing costs. Many producers will shoulder the cost of closing an incentive for buyers. Depending on both sides, but the costs can be shared.
The section of the inspection and evaluation. Buyers often ask for a home inspection to ensure that the products they are buying are in good condition. The inspection also aims to find the defects and the presence of parasites, if any. The assessment, in turn, is to determine the real value of the housing market.

Emergency Mortgage

This can be specified by the buyer as a guarantee that the buyer obtains a mortgage loan before closing. This can also release the buyer’s offer if he or she fails to obtain a loan.

The agreement to purchase real estate is initiated by the buyer but not all the time that the seller accepts the offer in its entirety immediately. What usually happens is that the seller responds with bid-cons who propose several changes to the conditions of the buyer. Negotiations begin when the buyer and seller agree to terms and conditions of the contract.

Yasir Samad is a head marketing and SEO consultant for Hilal Technology. Hilal Technology provides a wide range of SEO and website design services.

Related Purchase And Sales Agreement For Real Estate Info

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January 28, 2012

Real Estate Investment and Marketing – Creating Killer Sales Material by Using Swipe Files

Another way to dramatically increase your responses is through the use of swipe files. Swipe files are collections of past sales letters and promotional materials that have a proven record of being effective, or have in some way captured your attention with their headline or some other feature that made them stand out from all of the rest.

Collecting swipe files is a really good way to create an effective marketing message for your real estate investment letter, post card, flyer, or any other promotional tool that you use with your marketing plan.

How Can I Start a Swipe File?

Save Your Mail: You can start a swipe file by saving all of your promotional mail, especially the promotions that catch your attention. If it catches your attention, chances are it will work the same way with one of your prospects.
Get on Mailing Lists: Look for advertisements in real estate publications and request to receive information or to be added to a mailing list. Within a short amount of time you will start getting promotions. Read through all of your promotions and save the ones that appeal to you for your swipe files.
Other Promotions: You can also save newspaper and magazine clippings, websites, and other advertisements such as promo postcards. Be sure to make notes as to why these appeal to you and how they can be used to create attention-grabbing sales material for your real estate investment business.

Organize Your Swipe File

To create killer sales material, you will have to collect an extensive swipe file of marketing ideas. This means to save time you will have to organize the file according to the reasons the promotion captured your attention.

For example, if you found an attention-grabbing headline, start a folder that is specifically for headlines.

Perhaps something in the body of the message captured your attention, so start a folder for ideas taken from the body of the message in promotions you have received. The better you organize your swipe files the more time you will save and the easier it will be to find ideas when you need them.

Build a Swipe File

You should add at least one or two ideas to your file every day and continually develop the file with new ideas. The more ideas you find the stronger your swipe file will serve you as an effective copywriting tool. After all, you do not have to be a professional copywriter to be able to enjoy the benefits of a strong swipe file.

Keep in mind that the purpose of your swipe file is not to outright steal other’s ideas and infringe upon copyright, but more to generate ideas of your own for creating effective marketing materials. Also, if you find yourself staring at a blank piece of paper when it comes to starting your promotion, reading through your swipe files will help to stimulate your brain and develop new and innovative ideas for marketing your real estate investment business.

I invite you to learn more about Private Lending and get FREE instant access to a 60 minute audio and 20-page eBook titled “Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!” by going to http://realestatewealthtoday.com/FREE-eBook.html .

The St. Joe Company Adopts New Real Estate Investment Strategy
WATERSOUND, Fla., Jan 27, 2012 (BUSINESS WIRE) — The St. Joe Company /quotes/zigman/162468/quotes/nls/joe JOE +2.61% (the "Company") today announced that the Company's Board of Directors has adopted a new real estate investment strategy, …
Read more on MarketWatch (press release)

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January 25, 2012

Tucson Real Estate Marketing Statistics

For the past year or so the consumer has read a lot of negative media about the Arizona housing market. As of late, there has been increased positive news and statistics that are definitely encouraging. Although the housing market has a ways to go before recovering from its downturn, this new information can give us more reasons to be optimistic.

The Tucson listings and sales data, which was recently released is showing some good signs to the road to recovery but we still have a ways to go. Sales volume in June 2009 showed a solid increase over May 2009 by 14.63%. The average sales price of homes also increased 3.06%. Homes that are under contract but haven’t closed escrow were up over May by 11.23%. The number of inventory homes on the market showed a decrease by 3.77% and 22.9% since January 2009. This decrease of Tucson homes is without question very encouraging.

Two of the zip codes in the Tucson area with the largest number of home sales in June 2009 were 85706 (South Tucson) with 88 sales.

The other largest number of sales was zip code 85746 with 59 units sold.

Tucson is an exceptional place to live in Arizona. With its higher elevation than Metro Phoenix and being surrounded by mountains, temperatures are cooler. Tucson is only an hour drive from the Phoenix area and just a few hours from the Mexico border.

We can only hope that these housing market numbers continue to show positive signs for the second half of 2009.

For more information on Tucson Real Estate or Tucson Homes for Sale, please visit Real Estate Homes, LLC where you can search for all current homes for sale in the current market.

Movoto.com Releases Movoto Market Trends Widgets
Graphs can be customized to show a specific city, different real estate market statistics and from 6 months to 2 years of data. Mark Brandemuehl, vice president of Marketing at Movoto.com said: "Real estate is local and most real estate market reports …
Read more on San Francisco Chronicle (press release)

Related Real Estate Marketing Statistics Articles

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January 24, 2012

Leading Northern Virginia Real Estate Agents

Northern Virginia real estate agents have experience in short sales, foreclosures, and sale of property. They are the best to deal with the sale or purchase of your property. Qualified and efficient real estate agents have the customers’ best interest at heart and give them the best value for their money. Your property is your lifetime investment. It is of prime importance that your dealings should be according to the Northern Virginia property values when you buy or sell.

Top Realtors

If you want to find the best Northern Virginia real estate agent, you don’t have to look far. The Coldwell banker premier real estate agents are there for your needs. With an impressive number of sold properties, Northern Virginia’s top real estate agents can assist you across the state and Maryland in foreclosures, short sales, leasing, and acquisitions, among other services. They are the lifetime top producers for buying or selling your home who have your best interest as their priority.

Dealing With Short Sales

If you are faced with selling your home due to financial problems or risk of foreclosure, you can find a short sale agent Woodbridge Northern Virginia. The agent can help you, as this is probably your best option. The occurrence of this phenomenon is increasing; many homeowners are forced to take this decision. You can depend on the Dynamic Duo & Associates with Coldwell Banker Residential Brokerage to help you modify the loan as it will cost you less. This is the proof that customers are more important to the team by offering this free service.

Best Assistance Provided

If you own a home anywhere in Northern Virginia, for example, Fort Belvoir the real estate agents of leading companies can help you make your important decisions about buying and selling. They do their best to market your property to your complete satisfaction and make successful transactions that help you.

Coldwell banker premier real estate agents are miracle workers and the foremost among Northern Virginia real estate agents. These agents deliver results when you have all but lost hope about your property goals. They are the industry leaders on whom you can depend and trust with the myriad of decisions regarding selling or buying your home. All the stress of negotiations, processing of sales, marketing, and financing is taken care of by their expertise in the market. You get a realistic view of your choices; all your questions are answered clearly and with the right facts. The services are available in cities such as Woodbridge, Manassas, Lorton, Alexandria, Fairfax, McLean, Oakton, Great Falls, Arlington, Bristow, Burke, and Annandale.

When you buy property in Northern Virginia, there are so many details involved. These include your agent, lender, lawyer, home inspector, and contractor among other issues. You need to find the right home that suits your needs and budget, observe market trends, and then calculate the amounts. When you sell, you also need to look into many details. For all this what can be better guide than accomplished and experienced realtors?

Experienced and established Northern Virginia real estate agents are able to accomplish sales even in a slow market in record time. They provide you with the valuable information about your buying and selling as they are aware of all the aspects of the real estate market. You will be glad that you contacted Coldwell banker premier real estate agents. This is because they help you avoid errors during buying or selling and make a successful sale or purchase.

Visit www.homessolidasarock.com to get information about the premier Northern Virginia real estate agent who can provide the best assistance for sale or buying property.

Related Real Estate Agent Leads Articles

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January 23, 2012

Recent Real Estate Sales in Huntington Beach

The Huntington Beach Real Estate Market Today

As of this writing, there are a total of 529 active single-family listings in Huntington Beach.  The average asking price is $ 863,000 and homes remain on the market about 107 days.  As for condominiums, there is a total of 336 currently listed for sale with an average price of $ 406,186 and usually sell within 103 days.

 

Recent Sales Report for Huntington Beach from 3/21/2011 to the present

For all of Huntington Beach 71 single-family homes were sold. The average sales price was $ 785,073 and sold after 134 days on the market.  The price per square foot comes to $ 368.  With an average of 129 days on the market, 51 condominiums were sold with an average sales price of $ 375,865 and price per square foot of $ 294.  The minimum sales price for the area was $ 145,000 and the maximum was $ 1,175,000.  These sales occurred in the following areas:

Fountain Valley / Northeast HB

In the northeast area of Huntington Beach a total of 3 single-family homes were sold with an average number of 158 days on the market.  The price per square foot in this area is $ 367.  The lowest sales price in this area for this time period was $ 440,000 and the maximum price was $ 509,000.  Only one condominium was sold for $ 248,000.  It was on the market for 247 days and the price per square foot is $ 325.

 Northwest Huntington Beach

In this section of the city 21 homes were sold with an average days on the market of 143.  The average sales price was $ 821,370 and the price per square foot is $ 372.  The highest priced home sold for $ 1,890,000 and the lowest sold for $ 367,000.  A total of 11 condominiums sold in this area for an average price of $ 324,000 and 116 days on the market.  $ 275 is the average price per square foot.

The highest priced home in this area went for $ 633,000 and the lowest was $ 145,000.

 

 South Huntington Beach

In this part of town the average number of days on the market was 114 and a total of 15 homes were sold for an average of $ 572,773 and $ 338 per square foot.  The most expensive home sold for $ 772,500 and the least expensive home sold for $ 250,000.  Condominiums sold on average within 113 days for an average price of $ 304,759 and a square footage cost of $ 276. The highest priced condo to sell was $ 470,000 and the lowest was $ 230,000.

 
West Huntington Beach

Finally, West Huntington Beach had the most activity with 32 homes and 18 condominiums sold during this time period.  The price per square foot for homes was $ 379 and $ 324 for condominiums.  The average price of a home in this area was $ 890,400 and $ 495,619 for condominiums.  The highest priced home to sell went for $ 1,900,000 and the lowest was $ 385,000.  The highest priced condominium went for $ 1,175,000 and the lowest sold for $ 165,000.

Summary

With this detailed information about sales in the Huntington Beach real estate market you can get a very accurate city-wide picture of prices and values.

 

 

Noel Markham

http://www.sellrealestate.net

 

To find more information about recent sales in all of Orange County, visit http://www.propertyinhuntingtonbeach.com/. Charlie Finn is an agent who always keeps buyers and sellers well informed.

Read More Recent Real Estate Sales Articles

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January 22, 2012

Real Estate

The house is one of the most real is that nobody will ever have. No matter what your home is large or small, will be very valuable. As a homeowner, selling your home can not be a very welcome development, and so, if you can not find the idea very attractive, you look out for a good Realtor that can sell your house quickly. If you’re thinking about getting into contact with any real estate agent and selling your property, you should avoid walking in a representation directly, because letting a total stranger to sell your house is not a good idea. Idea is not very safe to give your property the first meeting of everyone.

main idea is to find an agent who has some experience with the type of property you have. Take the time to research facilities well before deciding on a Realtor, because you should get the value of your home is worth. So keep all these factors into consideration when looking for a good realtor that can sell your house quickly and at a good price.

When you are a real estate agent, you and your agent must develop a strategy. You must decide the price and how long you leave the market before you think of the reduction. You also need to discuss his committee also will avoid misunderstandings in the future. If we talk about these different things when they first start to sell your home, you can find the whole process go much smoother.

The sale of your home itself is not so expensive. You do not have to worry about taxes or dealing with a number of people who have a house sold. However, there is a lot of work, fewer resources at hand, in some cases, and more problems if you decide to sell the house yourself. That decision can only do so highly regarded by both sides. Of course, if you’re not in a hurry, you can add the same house before. Then, if you do not sell, you get an agent to help you.

Selling a home is never an easy task. For an owner, it is difficult to dispose of his home and a buyer is difficult to spend hard earned money. Large luxury estate homes are more difficult to sell due to their high cost. In the current economic crisis, nobody can afford to buy goods and certainly not large, extravagant houses. People prefer to buy homes that are functional, rather than the fairy tale. You may have trouble constantly trying to find a suitable place for negotiations, which will satisfy both parties. But do not get through everything that argument. There are some tips to help you sell the house, with only one third of the effort that you would have to invest otherwise.

The price is very important. First, we must examine the market trends to get the right idea of what price range as a residential area at the time. Understand that the house price is not right what you want or what they would have received if he had sold the house six months back. The right price is what the buyer is willing to pay today. Your Real Estate prices is the best bet, because most people can not afford the real estate and homes do not want to spend more than already expensive price range.

Most of the time, there are no costs that you pay out of pocket!My team negotiates aggressively with the banks to ensure you owe nothing. Occasionally, some banks will require homeowners that are completing Short Sales to take small unsecured loans (typically around $ 5,000) that the homeowner must pay off over 5-10 years. These loans are typically at zero percent interest. The banks do this as a good faith gesture on the part of the homeowner. While my team does its best to ensure you walk away owing nothing, we cant promise that because the banks are in control. Even if you end up owing a small amount, it is MUCH better than going through foreclosure or bankruptcy where you could still owe hundreds of thousands of dollars even after they take the house.

For more detail about Real Estate please visit our website: Sell Your Home

For more detail about Real Estate please visit our website: Sell Your Home

Define bathroom: Real-estate industry about to standardize descriptions
Group will meet in April to consider formal adoption of the Data Dictionary, and the board hopes adoption of the real-estate terminology will be rapid and far-reaching. By Glenn Roberts Jr Great idea! …
Read more on The Seattle Times

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January 19, 2012

10 ways to Market your Real Estate Agency on Facebook

I do presentations, seminars, workshops and training on Social Media a lot,
and there are always a number of questions about Facebook and how companies
and agencies can grow using Facebook. Here are 10 opportunities to take
advantage of that will help grow your agency on Facebook.

1. Create a Fan Page
This is the most obvious Facebook marketing tool for most companies and
agencies. The problem is that most Facebook pages are not very effective.
You collect “fans” (who are primarily your friends and not really your
fans anyways) only to ignore them. It can be a good idea to set up a fan
page and reserve your name (you need at least 25 fans to do this), but beyond
that, if you want to grow your agency with a fan page you need to have
compelling and consistent content and a clear call to action. Otherwise you
are wasting your time.

2. Creating a Group
Rather than just a fan page, consider creating a group for your agency, as it
can be broader and more overarching. For example, rather than requesting
people to fan Howard’s Real Estate Agency, which is rather limited in its
appeal, consider starting Cincinnati’s Best Real Estate Agencies as a
group. You will then be the connector for all of the real estate agencies in
the city. Sure they will talk about other agencies, but you will get the
benefit of awareness through bringing the community together and
facilitating. You can also periodically promote your own agency too.

3. Facebook Ads
Facebook ads can be a great way to grow your agency. Facebook ads have a
self-service mechanism you can use to set up and target your ad campaign.
Facebook ads are great because you can start with low budgets, analyze
results and make changes. Facebook ads also allow you to target based on
profile key words, so they can be more effective than search ads. Consider
promoting special services that your agency provides such as Tax Credit or
news on mortgage rates.

4. Facebook Events
Consider setting up an event on Facebook. When we had our launch party we
had almost twice the number of RSVPs through Facebook as we did through
EventBrite and non-Facebook promotion. Next time you are hosting a big open
house or event, consider creating it as a Facebook event to drive awareness.

5. Participate in a Group
Rather than create your own group you can find other established groups to
participate in. For example, if you are Howard’s Real Estate Agency there
might be a group for Real Estate Agencies in Cincinnati or Cincinnati Real
Estate. You can participate in these groups to build awareness. Be careful
not to spam (it is annoying and unprofessional).

6. Participate on Other Fan Pages
Again, you need to be careful not to be irrelevant and spammy, and you
don’t want to participate on your competitors’ pages. However, you may
find it valuable to participate in other fan pages. For example, being a
part of a real estate fan page will allow you to see what consumers, who are
also members of the fan page, are sharing through links and comments about
what they are looking for or complaints, or agencies will promote their own
special services and events. This provides them with exposure to their
target audience beyond those who are already fans.

7. Link In Your Other Social Accounts
There are apps that allow you to link your other social accounts in to
Facebook including Twitter, SlideShare and YouTube. Share your other social
content on Facebook (where appropriate) to maximize value.

8. Facebook Apps
Consider creating an app for your agency. For your agency, an app where
people can share photos of their new homes or a map of homes on the market
might be beneficial for potential homebuyers. This is a great way to gain
exposure while proving something useful and fun.

9. Facebook Connect
Facebook connect allows you to link with Facebook directly from your site or
blog. You can use Facebook connect to integrate with Facebook and gain
exposure and encourage your fans to share content on Facebook.

10. Facebook Widgets
Facebook has widgets that you can create and display on your blog. Widgets
are a great way to connect Facebook with your website and they are relatively
easy to install. This is also a great way to increase the number of fans
that you have.

Krista Neher (http://kristaneher.com/) has spent the last 10 years helping
business owners grow sales and get results with social media marketing.
Krista is an internationally recognized speaker, author, consultant and
professor on social media and recently published a FREE Special Report
titled, “The 7 Myths You’ve Been Led to Believe About Social Media
Marketing.” For more information about Krista’s speeches and training, visit
her website: http://kristaneher.com/

Nathan Grace Real Estate Expands With the Addition of the Christy/Norcross
Nathan Grace was established to bring fresh perspectives, friendly, professional service, and new opportunities to the real estate market for buyers, sellers, real estate agents and investors. Nathan Grace is committed to excellence, innovation, …
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