by Ravi Karandeekar

What are all the rich guys you know investing in? Real estate tax sales. If you’re smart, you’ll get in on it too – regardless of if you’re rolling in the dough. All that stands between you and a real estate empire is knowing what property you should buy, and how and when to get it for as little as possible. What’s this “secret” property? Real estate tax sales property… but only bought after the tax sale.

But first, understand why investing at tax sale is such a losing proposition – especially for beginners. You’ll pay close to market value this way, due to the immense competition. In addition to that, if you do win, you’ll have to pay every cent of it right there at the auction. Again – tax sale is a waste of your time. 95% of the time, the owners redeem their property out from under you anyway.

Don’t worry – there’s a much easier and less risky way to get tax property. Wait until a few months before the end of the redemption period – that’s your “hot” zone. The prospect? The tax delinquent owners themselves. People that still haven’t paid their property taxes at this point probably just don’t want the property anymore, and are letting it go.

This is the best source of cheap, easy property You’ll find a lot of heirs, landlords, and people who just bought the property thinking maybe they’d do something with it one day. All of them no longer want the headache of maintaining the property. By simply asking if you can have the deed, since they’re letting it go, you’ll be amazed how much property you can get. If you offer a few hundred bucks for their time, they’ll almost always agree. Once you have the deed, you can pay the taxes, or just sell before the end of the redemption period.

Admit it… this is the best way of getting real estate tax sales property that you’ve heard of to date. Now’s the time to get involved, with a bigger tax sale property inventory than ever before.

If you thought that was cool, you’re going to love this. generally, when a property is bought at auction for more than the taxes, the extra amount belongs to the owners. More often than not, the owners don’t understand their legal right to the money. They’ve often moved, and thus don’t get any notice that’s sent to the tax sale address. After a year or so, legally, the money becomes property of the government, and the owner loses it forever – even if it’s $ 50,000.

Here’s the loophole for you: in most places these funds aren’t subject to state finder’s fee laws. That means that by helping these owners collect their forgotten money, you can charge up to 50% as a finder’s fee. That means some nice paydays, since real estate overages are often $ 10,000 or much more.

by Fergal of Claddagh

With so many agents working on getting expired listings, my clients have been asking me to help them work on scripts during our coaching sessions for advice on how to deal with objections from expired real estate leads.

Remember, the expired listing is going to be bombarded with calls from other agents who are also trying to get the listing. It is very important to build rapport with the seller and to set an appointment. Once you are sitting with them, you will be better able to explain how you can help them get their home sold.

If you are using these scripts on the phone or even at their front door, always try to set an appointment to present your listing presentation when all decision makers can be present for as soon as possible. That same day would be great.

These are only some of the objections my coaching clients have received in the past few weeks.

These are the responses we came up with to learn and use to handle those objections and questions. What kinds of objections and questions are you getting? To submit your questions see links at the end of the article and we will get back to you on a specific response as well as include the best questions on a future Scripts posting.

They say: “If I can’t get $ xxx,000 for my house, I can’t afford to sell.”

You say: “I understand your concerns. Have you looked at what you will net if you get that amount? Let’s take a closer look at the numbers including what it is costing you each month that you don’t sell and have to pay for expenses with the property. Could I stop by and explain those numbers to you later today?”

They say: “How come you did not sell it while it was on the market before?”

You say: “With the current market we are in, there are so many houses that are similar on the market.

In order to get your house to stand out on the Multiple Listing System that agents use to search for available houses for their buyers, it is important to market it so that it stands out among the rest. Can I share with you how I market homes differently on the MLS than I do for potential buyers in, say, the newspaper? Can we meet later today?”

They say: “Can you send me some information on your experience first.”

You say: “I would be happy to get you a brochure and some information on how I can help you get your home sold. I would hate for you to miss any time on the market, however. Can I drop it off with you this evening? That way you can get your home listed again as soon as possible. What time is best for you?”

They say: “Have you ever sold a house in my neighborhood?”

You say: “Even though I have not sold a home in your specific neighborhood, my marketing philosophy is to really market the home’s strengths. I believe one of your homes strengths is being in the (insert neighborhood name) and it’s proximity to the elementary school. What do you think are your home and neighborhood’s best features? I would love to show you how I’ll fit those strengths into my marketing materials. Can we set up a time for me to come over and explain my marketing plan later this evening?”

They say: “How about if we just list it with you for a month and try it out?”

You say: “With today’s current marketing conditions, it is taking longer for some properties to sell with the competition on the market. Let me explain the marketing plan I would use on your property and explain what I would be doing in the first month as well as the next months after that. I am sure you will be impressed. “

They say: “I am frustrated that our house has not sold yet.”

You say: “I understand your frustration. With the changes we have seen in the real estate market over the past year, the average days a home is listed on the market has increased. One thing that I offer is an updated market analysis on a regular basis to make sure we have your home listed at the right price even with new homes selling and new properties being listed in competition with you. To help ease your frustrations, how often would you like to receive this information while your house is listed?”

They say: “I don’t think our agent did their job.”

You say: “I am sorry you feel that way. I know your past agent and he is a good agent. However, what would you want from your next agent that would make it a better experience?”

They say: “My last agent was not able to sell our house in 6 months, what makes you think that you can?”

You say: “I know it is frustrating that it is taking longer to sell your home than you anticipated. I have a marketing plan that has helped me sell (insert your numbers) % of my listings and my average days on market is (insert your numbers.) What do you think would help your home sell more quickly?”

They say: “My last agent did not do much to sell my house. I think I am going to try it myself.”

You say: “I can understand your frustrations. Sometimes it seems like it would be easier to sell it yourself because you don’t see what your agent is dong to promote your house to the other agents in your area. Can I explain what I do to promote your house in the MLS and to other agents?”

RealEstate Coach Cheri Alguire has helped thousands of Real Estate Professionals answer tough questions from Expired Real Estate Leads like these. If you have a tough question that you have trouble answering, submit it here: http://www.prorealestatecoach.com/pages/contact-us.htm and she will email you a possible script and post the most best questions in a future Scripts posting.

Related How To Get Leads In Real Estate Articles

by Coca-Cola Art Gallery

Mr. Joy, the mascot symbolizing the refreshed brand identity of MARG ProperTies, the real estate arm of MARG Ltd., amongst India’s fastest growing infrastructure organizations, bagged the “Innovative Real Estate Marketing Campaign of the Year Award” in the prestigious ‘Realty Plus Excellence Award 2012’. The award was presented at a grand ceremony in Bengaluru on March 2, 2012.

Mr. Joy, the brand mascot of MARG ProperTies was a breakthrough idea not just because of its uniqueness but also because of the fact that this carefully designed mascot in the form of a home has a brand personality that stands for traits that generate consumer goodwill and confidence.

Mr. Joy comes across as a friendly & trustworthy neighbourhood that always has some valuable expert advice at hand. Mr. Joy has successfully amplified the MARG ProperTies brand positioning of “Joy of ownership” by creating a distinct platform that helps in better brand recall. In a nutshell, Mr. Joy exemplifies the qualities of a mentor, friend and guide towards helping customers to make the best use of available choices.

Commenting on this path-breaking campaign, Atul Raja, Group Vice President & Head of Corporate Communications at MARG who spearheaded the campaign said, “Brands today are faced with myriad challenges as they grapple for customer attention and mind space. As the real estate market evolves, brands are increasing becoming clones of each other. The customer, hence, is given little reason to make an easy choice. We cannot afford to get lost in the sea of sameness.  With MARG ProperTies having a no. of customer centric and unique features, it is imperative that the same is communicated to the customers effectively and Mr Joy is a platform for the same. The importance of differentiated branding in today’s keenly competitive real estate market is paramount. The Mr. Joy campaign clearly succeeded in creating a brand differentiator in an otherwise cluttered category and gave MARG ProperTies a unique identity that is instantly recognizable.”

Touted as a thought led category innovation, this awarded campaign was adequately supplemented by a carefully woven media mix at launch which focused on the high cost print advertising and more rationalized cost approach of PR, outdoor and other BTL ground level activities. The innovation of putting up Mr. Joy lit inflatables on hoardings & pole kiosks and lit cut outs on bus shelters took the entire city by surprise. This was supplemented by other unique BTL activities like human backlits, mall promotions and lit branding on tri-cycles.

S Ramakrishnan, CEO, MARG ProperTies further added, “Mr. Joy perfectly blends with the brand that is known for its excellence in terms of expertise, delivery and its strong customer-friendly approach that infuses joy in the lives of its customers. The friendly demeanor of the mascot has built strong and instant ties with the target group and would continue to give a shot in the arm to the brand. With this joyous ride we hope to enrich and further strengthen our ties with our loyal base of customers.”

Mr. Joy is synonymous with the MARG ProperTies brand and its ethos, values and personality looms large over an ever increasing customer base, continuously striving to meet expectations and achieve customer delight.

Mr Joy is today and iconic brand in itself and is an oft discussed branding initiative in the real estate category. A key factor for the success of the Mr Joy campaign is that this was one marketing initiative that was sustained over a period of time with great passion, intent and strategy. As a result the brand recall attained was very high and Mr Joy is an integral and omni component of all MARG ProperTies marketing initiatives now.

Website organization 201: Taking it to the next level Linda Fanaras …
In my last column, I discussed the importance of producing email campaigns featuring links to web sites, blogs, and social media pages to complement real estate marketing strategies. These campaigns are a critical piece of a successful web site matrix.
Read more on New England Real Estate Journal Online

by Joost J. Bakker IJmuiden

Article by Alex Greyson

Real estate investing can be a lucrative business, but you must have the right knowledge and tools. Wholesalers and renovation flippers alike know that there are multiple aspects involved in the investing process. Mastering the skills required are necessary to work successful deals in this business. After that, you are still left with the issue of where to find real estate leads. There are many different sources as well as types of leads out there. Finding motivated home sellers who want or need to sell fast is the key. They are more willing to make a good wholesale deal, leaving you as an investor plenty of room for profit.

Through a good marketing campaign, you can generate your own real estate leads. The internet is the key to this process. Having a website with valuable information about your services and contact forms for potential clients to fill out is essential. Offline advertising such as direct mail (postcards, letters), bandit signs, and flyers advertising toward distressed and motivated homeowners is an extremely effective way to get leads. It is important to specifically target your campaign to areas you want to deal in. This will help make your advertising budget count.

Probate leads can be a great source for great deals. People who inherit properties are often highly motivated to sell. Probate real estate leads are commonly found in the system at any given time. This makes it a great avenue for investors to pick and choose the properties they want. It is possible to go down to your local courthouse and obtain probate properties, however this can be time consuming. The plus side is that it doesn’t cost you anything. There are some companies who specialize in selling probate leads. Since this route costs you money, it is important to make sure your source sells fresh leads.

Pre-foreclosures are another good source for real estate leads. Homeowners in pre-foreclosure have defaulted on their mortgage payments and are in danger of having their homes taken and sold at auction. Since a foreclosure can be detrimental to have on one’s credit record, a homeowner may be motivated to sell at a reduced price to avoid this. There are companies who sell pre-foreclosure and pre-nod leads. Some sell individual lists and some sell them through monthly subscriptions. As with other leads, these types of leads need to be current.

When looking for real estate leads, there are many avenues you can take. You can even use a combination of multiple methods. Tracking where your leads are coming from will help you tailor your advertising dollars wisely. Ideally, the goal is to have a steady stream of quality real estate leads coming in. This will increase the number of deals you close and boost your success in the real estate industry.

by matteopenzo

The real estate market is said to be beginning its rise back from the doldrums but the problems that people faced during that rather sad period are still very much around. While there are different kinds of options that homeowners can choose from when they are faced with difficulty in paying their mortgages, not all of these options are viable.

Sadly, many homeowners are forced to either declare bankruptcy or allow foreclosure proceedings to be initiated. However, there is another option that homeowners can avail of in for loans related to real estate—short sales. It is important to discuss this difficult decision with their lenders because there needs to be approval on their part since agreeing to short sales will mean that they will be accepting a loan payment that is less than what is actually owed to them by the homeowners.

They also need to meet the requirements set by their lenders and submit whatever documentation is asked of them. Once they are deemed qualified for short sales, real estate agents can begin to market the house and let people know that it is available for purchase. The homeowners may need to inform their lenders of who their real estate agents are in order to create a smoother transition during the short sale process. Some of the documents that may be asked of homeowners applying for real estate short sales are

1.) a preliminary net sheet, which is a statement that clearly shows how much the homeowners are expecting to receive upon the sale of their property, any outstanding debts and fees, and other financial matters,

2.) a hardship letter, which is considered a statement of facts that underscore why homeowners are facing the financial difficulties they find themselves and why they have been forced to pursue short sales,

3.) proof of income and assets, which is a factual document disclosing your finances and assets to clearly show that the homeowners cannot afford to meet their mortgage payments, and

4.) bank statements, which present the deposits and withdrawals homeowners have made using their bank accounts.

Once a prospective buyer places a viable offer on the table, homeowners need to send a copy of the offer to their lenders. The offer will need to be studied and decided upon and lenders have the option to refuse an offer and

Not so long ago, Florida real estate was some of the most sought after property in the country. Investment groups were building expansive, all-inclusive communities and condominium complexes. Real estate investors were buying oceanfront properties for use as vacation rentals. Individuals bought beach bungalows for weekend getaways. Life was a beach.

Now, the Florida real estate market is an endless sea of foreclosure homes. Some areas are witnessing property values decline by 40-percent or more. Thousands of coastal homes sit partially built or completely vacant.

Newspaper headlines shout that Florida is experiencing a mass exodus due to skyrocketing homeowner’s insurance and unemployment rates.

The U.S. Census Bureau reports approximately 200 Floridians exit the state each day. Numerous businesses have closed their doors or relocated to another state.

Another factor affecting Florida’s loss of human capital stems from the percentage of retired ‘snowbirds’ who reside in the state during the winter months. The high cost of living has forced many retirees to sell their winter homes at substantially reduced rates amd never return to the state.

While the forecast for Florida’s real estate market is gloomy, there is still a ray of sunshine peeking through the clouds. Declining property values have opened the door for individuals who have considered moving to Florida. Oceanfront condos and beach homes that once sold for over a million can often be purchased for $ 650,000 to $ 800,000.

Thousands of newly constructed homes sit vacant in gated communities offering a bounty of amenities.

Bank owned foreclosures are selling for 20- to 30-percent below market value. Real estate located in Florida’s interior is often discounted by 30- to 40-percent of appraised value.

Some speculate there has never been a better time to get started in Florida real estate investing. Others suggest real estate prices will continue to drop until mid-2011 and recommend waiting. One thing is certain. The Florida real estate market will rebound. Those who invest in distressed properties could potentially generate substantial profit over time.

There are plenty of opportunities to profit from Florida real estate. Homes can used as vacation rentals, seasonal rentals, or long-term. Investors can offer owner will carry financing or lease purchase option agreements.

To succeed in Florida’s competitive real estate market, investors need to be aware of tenant needs and requirements. If leasing vacation or seasonal property, investors should be prepared to provide fully equipped and furnished homes. If offering long-term homes for rent, investors will want to research the area and seek out properties located in highly sought-after school districts or areas with high rates of employment.

Due to Florida’s high foreclosure rates, many homeowners have been displaced and need a place to live. Investors may find offering lease options to be a profitable niche. Foreclosed homeowners can rarely qualify for a home loan for at least two years. By offering lease purchase option agreements, investors can retain long-term tenants and create positive cash flow.

These are just a few options for generating profit in Florida real estate. Take time to become educated about the area and explore available properties. There are many hidden gems in the Golden State. Those who take time to look around can potentially find a treasure chest of profits.

Find More Real Estate Investing In Florida Articles

by hawaii

The Financial Crunch Surrounds the Real housing estate U.S. Is the commercial Real Estate the Next pole to go down? The U.S real Estate Commercial Property has loomed down to about 40-45% since Year 2007. The Commercial estate Crises isat its brink; currently 18 percent of all the Offices Spaces in the whole of the U.S.Aisempty now. It is predictedby a few commercial Pundits that this Crises has just startedand The Largest Commercial Real Estate Loan losses will be during the Year 2011 and onwards. These Losses could reach to about as high as 200 to 200 billion Dollars. All Facts and Figures point towards the Parameters that the commercial Real Estate Market in USA will go down with a much faster Pace in the coming years. As the Real Capital experts have analyzed, The Set Rate For all the commercial Real estate Mortgage Held by U.S Bank Authorities has more than just increase two fold in the Last 4 months of the year 2009.

It is Highly Possible that this Default Rate for the Commercial Real Estate Mortgage may reach to the highest peak of 5.4 percent by the end of Year 2011.

Nearly 3000 U.S Banks are declared to be having a Risky Concentration of Commercial Real Estate Loans. Ranging from small to mid-size banks, they have been severely weakened by the financial crises that has Surrounded them recently. It is also predictedby the Real Estate Pundits in the U.S that this Crises in the Commercial Real Estate could Also Lead to the Massive Failures among the small and Mid size Banks. So it also turns out that the banks are not responding so Less to this commercial Real Estate Nightmare. It has been acknowledged FDIC that the Number banks troubled due to the financial crunch Has Increased up to 703 from 252 in number in the year 2009. The Banks are increasing the Loan Standards and Reducing the Number of loans that they are making. The Fact that many Commercial real estate Owners are now giving up on the Properties that are no longer Valuable just like many other Residential Real estate Owners in U.S.A, has caused the Default Property Rates to increase even Further.

These Kind of Defaults has becomemore and more common now, and are expected to rise even further in the next few years. The Commercial Real Estate Properties Usually Used to carry a Mortgage of about 5 to 10 years, Most of the Loans Made between the Years 2000 to 2005 are now coming up for a roll over as the credit Standards have become more and more restricted and the Borrowers of those loans simply do not qualify for refinancing of these loans anymore. The Report, “Commercial Real Estate at the Precipice” Indicates that even after lenient lending Standards of the Banks, 57 percent Commercial Real Estate Mortgages still don’t qualify for refinancing. All these Facts, figures and deductions indicate that both the commercial and the Residential Real Estate Markets in the U.S are facing a financial Crunch which is bound to rise at unprecedented levels in the coming years.

ultimaterealestateleadsystem.com – Ultimate Real Estate Lead System is a software that will bring you real estate leads 24 You can use this system to find REOs, Bank Owned, Foreclosure, Lease options, Rent to Own and fire sales. This Real Estate lead system can be used for Residential, Commercial, Land,Multi-family and even Notes.

by Ken Lund

Mr. Joy, the mascot symbolizing the refreshed brand identity of MARG ProperTies, the real estate arm of MARG Ltd., amongst India’s fastest growing infrastructure organizations, bagged the “Innovative Real Estate Marketing Campaign of the Year Award” in the prestigious ‘Realty Plus Excellence Award 2012’. The award was presented at a grand ceremony in Bengaluru on March 2, 2012.

Mr. Joy, the brand mascot of MARG ProperTies was a breakthrough idea not just because of its uniqueness but also because of the fact that this carefully designed mascot in the form of a home has a brand personality that stands for traits that generate consumer goodwill and confidence.

Mr. Joy comes across as a friendly & trustworthy neighbourhood that always has some valuable expert advice at hand. Mr. Joy has successfully amplified the MARG ProperTies brand positioning of “Joy of ownership” by creating a distinct platform that helps in better brand recall. In a nutshell, Mr. Joy exemplifies the qualities of a mentor, friend and guide towards helping customers to make the best use of available choices.

Commenting on this path-breaking campaign, Atul Raja, Group Vice President & Head of Corporate Communications at MARG who spearheaded the campaign said, “Brands today are faced with myriad challenges as they grapple for customer attention and mind space. As the real estate market evolves, brands are increasing becoming clones of each other. The customer, hence, is given little reason to make an easy choice. We cannot afford to get lost in the sea of sameness.  With MARG ProperTies having a no. of customer centric and unique features, it is imperative that the same is communicated to the customers effectively and Mr Joy is a platform for the same. The importance of differentiated branding in today’s keenly competitive real estate market is paramount. The Mr. Joy campaign clearly succeeded in creating a brand differentiator in an otherwise cluttered category and gave MARG ProperTies a unique identity that is instantly recognizable.”

Touted as a thought led category innovation, this awarded campaign was adequately supplemented by a carefully woven media mix at launch which focused on the high cost print advertising and more rationalized cost approach of PR, outdoor and other BTL ground level activities. The innovation of putting up Mr. Joy lit inflatables on hoardings & pole kiosks and lit cut outs on bus shelters took the entire city by surprise. This was supplemented by other unique BTL activities like human backlits, mall promotions and lit branding on tri-cycles.

S Ramakrishnan, CEO, MARG ProperTies further added, “Mr. Joy perfectly blends with the brand that is known for its excellence in terms of expertise, delivery and its strong customer-friendly approach that infuses joy in the lives of its customers. The friendly demeanor of the mascot has built strong and instant ties with the target group and would continue to give a shot in the arm to the brand. With this joyous ride we hope to enrich and further strengthen our ties with our loyal base of customers.”

Mr. Joy is synonymous with the MARG ProperTies brand and its ethos, values and personality looms large over an ever increasing customer base, continuously striving to meet expectations and achieve customer delight.

Mr Joy is today and iconic brand in itself and is an oft discussed branding initiative in the real estate category. A key factor for the success of the Mr Joy campaign is that this was one marketing initiative that was sustained over a period of time with great passion, intent and strategy. As a result the brand recall attained was very high and Mr Joy is an integral and omni component of all MARG ProperTies marketing initiatives now.

IXACT Contact Real Estate CRM Extends Its Social Media Presence with Google …
IXACT Contact, the leading, easy to use, real estate contact management and real estate marketing software for REALTORS® is already very active across the social media web, with popular company pages on Facebook, Twitter, SlideShare, and YouTube.
Read more on San Francisco Chronicle (press release)

More Real Estate Marketing Campaign Articles

by Chris Devers

When you say real estate investing, you know that it is ownership, purchasing or acquiring and sale or rental of property for a profit. But when can you be called a good investor? Here are some tips on real estate investing that might help you become one.

First and foremost you need to know if you want a long term or short term investment. You need to consider it, because, the shorter term your paying for the property you bought, the less the dues, and equity increases. If there is any improvement that needs to be done, by the time you finished paying it, (you chooses short term) just do the accounting and get it fix, you can definitely sell it with profit.

Real estate investing in the right location is one of the important tips on real estate investing. You need to be aware, that if the location of your investment is not a good place to live at, it is not a good idea to purchase that property, remember you can only improve but not move location. Better invest on busy town, though, it is going to be expensive, but that is why it is called investment.

How about checking the ads, website and courthouses? Because next tip will be investing on foreclosure or repossess properties, definitely it is going to be a bargain and a possible profit for you. Taking advantage of those, needs also a some resourcefulness, you need to check the vicinity, check the neighborhood, the surrounding, you have to put yourself into your buyers or renters shoe, you want to live safe and comfortable right? So check, you might end up making wrong decision investing in that area.

It is so important to take a lot of time to study the property you are buying or investing, be familiar, do analysis, if possible ask friend or expert in real estate field, before making decisions. Remember your goal is to gain profit, and if you’re doubtful, don’t rush. Buy time and do thorough investigation, take in to consideration the tips above mentioned. The last tip that will help you also, get a real estate license, it can save you money, no need to hire agent and you will be the one who will be directly involve on selling of your purchased property. All you need to have is time. The choices are yours, decide, once you have the fund and when do you want to invest, just follow the tips on real estate investing.

Related Tips On Real Estate Investing Articles

by UggBoy♥UggGirl [ PHOTO // WORLD // TRAVEL ]

Top 10 Marketing Strategies for Real Estate Investors
Part 4 Win-Win-Win with Realtors
It’s tangible, it’s solid, it’s beautiful.
It’s artistic from my standpoint.
I just love real estate.
Donald Trump

Building relationships with Real Estate agents is vital to any real estate investors success. Why?
They bring you buyers. They bring you sellers. They bring you leads before they hit the market. They present you to other realtors for offers. They teach you how to get your offers accepted. They are one of the most important members of your power team.

Important to work with Winning Agents
The old 80/20 rule applies. 20% of Agents will be handling 80% of the best whole sale properties. Its important that you get out there and meet them! Here are some ideas to get to know who the movers and shakers are in your area:
1.Join Local Realtor Association
2.Call local associations and ask who their REO specialists are
3.Scan The Internet to see who is putting up the best listings. Examples:
www.Realtor.com
www.zillow.com
www.ziprealty.com
Google MLS online in your city to see all properties online
4.Drive the area you are interested investing in. Look for agents who have signs posted in the areas you want to invest in.

What do you need to say when you meet them?
Most importantly do not make the about what they can do for you, make it about what you can do for them!
Get Them On Your Team By Meeting Their Needs.
Ask them questions.
Get to know them.
If you are not comfortable with approaching new contacts, you might think about buying the book by Dale Carnegie, How to Win Friends and Influence People. This is the best book on the logistics of how to do just what the title says.

I am going to focus on 2 specific strategies you can work with Realtors to grow both your businesses.

Realtor Partnership Strategy 1: EXPIRING LISTINGS: This one consists of Realtors Contacting agents holding listings that are about to expire.
This marketing is an easy way to discover untapped discount properties. Do you agree that Realtors and sellers might be much more motivated to accept discounted offers when their listing is about to expire. As you know the Realtor will make no money for all their efforts if this happens. Plus the seller wants to sell the property and it wont be sold.
Steps for working with realtors to contact listings about to expire:
1.Contact Realtors looking for those who you can work to support each others businesses. I follow a script when looking to build these most vital contacts.

2.When you meet Realtors excited to support you, set up a system to do the following:
a.Realtor e-mails you list of all listings expiring in 30 days on a weekly basis. Excel format is best. You just need basic info address, beds/baths/ sq feet/ notes from MLS. Most important info is the listing Realtors name and e-mail address
b.You go through and chose those you would like to make offers on. Make an offer that is sure to include all your costs after buying and make a profit for you. To be sure your offer is where you need it to be, you would want to run the numbers through The Bottom Line Calculator. Either your Realtor OR You will e-mail your purchase agreement to the sellers agent along with a cover letter, proof of funds, and copy of your earnest money check. (Who does it will be up to you both. Its a lot of work so it would be best if you would encourage your Realtor to allow you to do this tedious task.)

This system is a great free and easy way to reach out to motivated sellers.
Here is a Sample email content/cover letter for your Realtor to send on your behalf to Realtor who has expiring listing:

Hello,
My client has asked me to forward the attached purchase agreement (offer). Thank you for discussing with your clients their consideration of it. In making this offer, I represent serious investors who have access to cash that will allow them to close on your sellers property quickly if necessary. Feel free to call me if you have any questions.
Sincerely,
Your Realtors Signature and Contact Info

Realtor Partnering Strategy 2 – SHORT SALE LEADS The Second way to Partner with a Realtor to help them make double their commissions is handling Short Sales for both your buys and your sales.

This strategy works great with open-minded Realtors who understand the law and see that this is a creative, but perfectly legal strategy that does not break anything inside the Realtors Code of Ethics. You will occasionally hear from unknowing, negative, close-minded people that when a Realtor is representing a seller, they cannot also represent you, the buyer, and also seller for after you buy it. They may say this is not legal. However, as of the time of this writing, as long as proper paperwork is filed and all is disclosed and agreed to by all parties involved, nothing about this strategy is illegal. However, due to new laws coming out every day, be sure and run this strategy by a qualified attorney prior to using it. Keep in mind, they do not have to represent you to find buyers, however if they would like, it is just another way they can profit 3 ways with 1 property. If they are not comfortable helping you to find a buyer for a property not yet closed, you will find buyers in other ways. Have you looked at this incredible online system. www.cashbuyers4flips.com ?

SIDE NOTE: Whenever anyone tells you something is illegal or legal, ask if they can tell you where to find that information in writing. You will run across many nay-sayers in your walk as a real estate investor. Its important you are swayed only by the facts and the law, not by well-meaning, yet unknowing, concerned individuals.

You would want to provide Realtors very easy instructions and explanations to read for how you would want to partner with them on your short sale deals. This information is on my own Easy I Buy Houses Website. (See http://www.tamerabuyshouses.com/ibuyhouses/realtors.php ) BTW! This 17 page website can be customized and used by you too. If you do not have a web presence, go here to get this ready made real estate investors website. (very cheap, hosted and ready to go in minutes). I highly recommend you take a look! (www.EasyIBuyHousesWebsites.com)
Heres How We Work Together to Create A Win/Win/Win/Win/Win/Win Situation!
1. A WIN for the Seller: Relieve overleveraged homeowners from the pain of foreclosure and having their credit report badly damaged. They can now start a new chapter in their life.
2. A WIN for the Lender: When I handle the short sale with the bank, our packets go to the lender in perfect order so that they can process and negotiate the short sale in the most streamlined way possible. A successful short sale brings them greater financial return than the alternatives of an auction or REO.
3. A WIN for the Realtor: Collect a FULL commission and do what you do bestbuying and selling real estate. By using our services you will not get bogged down with the paperwork, phone calls and interactions coming from overwhelmed loss mitigation departments. Plus – If you bring a new buyer to us, you then receive commissions on both the buy and a sell transaction 6%
4. A WIN for Us: We might end up purchasing the home ourselves and making a larger profit margin from a subsequent sale.
5. A WIN for the new Buyer when I sell it: Now that the propertys price has been appropriately discounted for the market, it is much easier to attract a new homeowner when you put it on the market for me to sell.
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Here are the steps to make this work:
1.First and most important, sellers, lenders, title companies everyone involved in this transaction, receives full disclosures in writing from the beginning, communicating our intentions to buy and sell this property for a profit should the bank agree to accept our offer.
2.You market to find owners who are behind in payments or in foreclosure and who are interested in a short sale to avoid foreclosure and save their credit.
3.Contact us when you find a solid candidate for the program. If it looks good, we will submit an all cash offer.
4.We will then personally confer with you and the seller to explain the process and coordinate preparation of the required short sale documents. All intentions and plans are disclosed and agreed upon in writing with notary.
5.I , along with my short sale negotiation team, are available to prepare, submit and negotiate the short sale package, driving the entire process for all involved and request they postpone the foreclosure auction if necessary. (If the sellers agent would prefer handling short sale directly with bank instead of my team , that is great as long as they have a track record for success in this area).
6.While the short sale is being worked on, you work with me and my company to find a new end-user buyer. You create listing agreement with me as the seller and re-list house at agreed upon price. Full disclosure of entire process disclosed will be in writing up front to current owner.
7.The lender orders an interior BPO or appraisal to obtain an as is value.
8.We prepare a repair estimate, a terms and descriptions report along with our own comps to give to the lenders BPO agent when we meet with them at property. (As an investor, I can let them in the house to assure BPO agent notes all its flaws)
9.We seek to find out what value the BPO agent gave to the house. We negotiate with the lender to find out their bottom-line price.
10.If the price makes sense, we will negotiate as needed and purchase the property with a 30 day close.
11.If the price does not make sense for me or my company to buy; you, as the Realtor still come out way ahead! The process has given you some very important information in order for you to sell the house to anyone else you choose. By knowing the lenders bottom-line acceptance price, plus some potential buyers you have reached out to for us, you are now in a position to sell the property quickly at an attractive price to those buyers or anyone else on the market at a agreed upon price.
12.However, if the price makes sense for us to buy, or we have an offer from an end buyer, as promised we will purchase the property with quick cash closing as promised. Keep in mind, our purchase contract will stipulate that the lender pays buyers closing cost, seller concessions and full real estate commission. No money is ever requested from the seller.
To close the transaction we use title companies that are familiar with the sometimes more complex title and escrow work in transferring our new property to a new homeowner in a short period of time.
You may enjoy a complimentary video training on this strategy here: www.CoachingU2Profits.com )
Expired listings and short sales are just 2 of the many ways in which a good Realtor and you can support each others businesses. There are many other strategies you may learn as well. I have over 24 exit strategies I teach my students in just one part of my 11 part training and coaching program, in addition to how to scripts to follow when calling every member of your much needed investors power team. If you think you could use a down to earth, step by step plan, to quick profits through real estate investing, go to www.Coachingu2profits.com to see if this is right for you.
In the mean time, the most important thing you can do for your business is Get the Word Out! Marketing yourself is the key to your success.
Spread the news!
Tamera Aragon

Top 10 Marketing Strategies for Real Estate Investors
Part 1 -Aim-Ready-Fire- Talley The Score
Part 2 – Networking
Part 3 -Business Cards

John Rymer's Aberdeen Realty helps lenders build sales after a bust
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