February 6, 2012
Improve Sales in Real Estate
As current economic instabilities take their toll on house sales and first home buyer behaviours, realtors are increasingly turning to real estate copywriters to boost sales. From printed flyers and brochures, through to websites, display boards and magazine articles, well written real estate copy is as important as quality photography when it comes to making a sale.
Emphasising a home’s assets with strong copy helps potential customers appreciate its benefits prior to inspection. Well written and concise information about a home’s location, proximity to infrastructure, and living space provides a buyer with a well rounded summary of information that can easily be missed when relying on photography alone.
Consider the ways in which a skilled real estate copywriter can help you:
Display boards out the front of a property are the perfect opportunity for top notch real estate writing.
Rather than simply listing an inventory of the home’s key features, a good copywriter can craft a pithy paragraph which captures the essence of the home and its surrounding environment, while also including the important information such as the number of bedrooms and bathrooms.
Brochures
Brochures are an excellent piece of marketing collateral, providing they are used properly. Strong written content needs to be carefully merged with top quality photography in order to make a brochure work effectively. Brochures can be professionally printed, or produced in-house by the realtor. Either way, using a real estate copywriter will showcase the important elements of the property, while freeing up the sales team to get on with what they do best – sales.
Pocket Folders
Pocket folders are a fabulous way of collating a broad range of documents pertaining to the sale of a home.
In addition to floor plans and body corporate outlines, they are a great place for brochures, flyers, and even relevant press cuttings. Pocket folders can be distributed at open for inspection days, trade shows and other business events as powerful marketing materials.
Magazines
Magazines are regularly used for the marketing of real estate. Commonly, realty magazines are distributed weekly or monthly, and include a range of information on local sales, mortgage advice, real estate trends, and home improvement services. Featured homes generally have an in-depth support article or advertorial, which outlines the property’s key features, and construction history.
Websites
More and more home buyers and investors are using the internet to search for their new home or investment property. In addition to listing a property on the realtor’s own website, large sites such as realestate.com.au are the ideal place to market a newly listed home. Due to space restrictions, writing web copy of this sort is a difficult task, and many companies are now leaving the task to an experienced real estate writer.
For more information on real estate copywriting and search engine optimisation, visit http://www.affectmedia.com.au
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