by Dystopos

Article by steve berchtold

Are you in tune with your competition? Knowing what’s working for your competition, could greatly move you to the front.

What would you do to execute this?

The best way to do it is to network by getting on everyone’s email list. If you’re networking enough, you’ll probably get 5-10 emails every day from investors selling properties. Real estate investor selling to you from guru’s trying to sell you their products, would not count as networking emails.

Getting an email from a real estate investor marketing you, should be an opportunity to look over the material and see if there’s a treasure you can glean from. What exactly are they offering? Is it really a good deal as concerning your needs?

Let’s look at an example:

There is one investor who is pretty sharp and closes a ton of wholesale deals. If suddenly, I see a stir of deals coming from a specific section of town, I know to start marketing there. This is where doing my do diligence comes in. Plus, when you know that your marketing is superior than the other guys, you’ll most likely get more calls off your marketing pieces than he does.

The inexperienced and uneducated investor who doesn’t know this business at all, thinks offering $ 180,000 on a $ 200,000 property is a good deal. I think the formatting and structure of the emails they send out for their wholesale offers is pretty good. Even though the information in the emails aren’t sharing any real substantial deals, I can still learn from them about how they make offers.

Real estate investor marketing is no different than any other business. If you want to stay on top, always be studying your competition.

Copying everything your competition does may not be prudent, but when you find something that does work… use it to the max!

I’ve called bandit signs in my area, just so I could listen to the way they handled the pitch to me. They regularly always went to a voice mail and I wasn’t impressed by what I heard most of the time.

Instead of getting annoyed with all the emails in your inbox, start to appreciate them, even if you have no desire to buy a wholesale deal. You never know what today’s email or direct mail offer will hold and it could be a brainy idea you’re going to get from a fellow real estate investor.

Like in other businesses, marketing is the fundamental for success. Regardless whether it’s what we enjoy or not, we have to market to buy and sell properties. Good marketing is everything and makes selling much less of a battle. The funny thing is, you don’t need to be showy and you don’t even need to be an expert. You just need to be out there with honorable real estate investor marketing. Most successful investors already know that “bandit signs” work well, but the enforcement from many cities around the country have made it more difficult to use them. That’s why it’s so frustrating, since they are one of the most effective forms of marketing that you can use and one of the least costly.

None of us want to break the law, but knowing that they work so well presents an ethical dilemma. They’re illegal in most areas of the country now. I stopped putting out bandit signs because I don’t want to break the law and have legal fines and fees to have to pay. It’s not worth it to me. Real estate investor marketing can still be realized without breaking the law.

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It is important to have the right blueprint for real estate marketing online when you get into the industry. This is because most potential clients go to the internet to decide on future purchases and also go there to research who the best realtor will be for their needs. A major component in a real estate professional’s marketing strategy is to make sure that they are known online and are visible to many people.

A realtor who makes it in today’s market will need to take advantage of the online tools and use the opportunities of internet marketing to meet the customer’s needs and wants. There are many things that will help you with real estate marketing online. Use the following suggestions to learn how you can make this preferred method successful for your business.

Most home buyers use the internet as their main source for information.

Real estate marketing online can really help them to gain better information more quickly. Potential clients that use the internet will be more informed, also.

Most internet buyers that view a home via real estate marketing online will drive by and see it for themselves. This is good for you because it cuts down your driving time. You will not waste as much time this way.

When the realtor advertises over the internet, it saves money and time rather than using more traditional and outdated forms of marketing.

Better clients are typically gained from the internet from real estate marketing online. They actually end up spending more money than traditional clients.

The internet can also make the home search much shorter. It can cut the time you will have to drive the potential home buyers around looking at homes.

Using the web can help the client look at homes before they decide to drive out to look at them.

When you are attempting to sell homes and you are a realtor, you need to use the internet as a tool to gain more clients. Real estate online marketing can be a major asset to your real estate business if you use if properly. Make sure that you use the internet to your advantage.

Advertise yourself and your listing all over the web in as any places as possible, including social media. You can do this through blogs, social networking and advertising. Make yourself known and you’ll get more quality clients. Create your own website and advertise your listings. Your clients will think you are much more professional.

Imprev expands business, adds marketing team
The company says it serves about 200000 agents. Research firm Borrell Associates said that the real estate industry was projected to spend nearly $ 22 billion in 2011 on advertising in the US, with $ 8.9 billion spent online. That's up 8 percent from 2010.
Read more on Puget Sound Business Journal

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Article by Simon Volkov

An expired listing letter is a valuable asset for realtors and investors. When properly structured these marketing letters can help professionals secure new realty deals and earn income.

The expired listing letter is sent to sellers whose real estate contract has ended. Most contracts extend for six to twelve months. When property goes unsold during the listing period and the contract ends, sellers can extend the agreement terms; locate a new realtor; list the property as for sale by owner; or take the property off the market.

Realtors and investors locate expired listings by searching the Multiple Listings Service database consisting of nationwide homes for sale. When contracts expire, agents and investors send an marketing letter to the seller in attempt to gain their property listing.

Investors new to expired listings marketing can locate sample letters via the Internet or through other realtors. Investors should adapt letters to accommodate the situation. For example, a marketing letter sent to homeowners would include different verbiage than letters sent to business owners selling commercial properties.

Good sources for learning marketing strategies is through networking groups clubs and online investment forums. To become successful in this field, investors should create a marketing plan and utilize various strategies to locate investment properties.

While expired listing letters are normally sent to sellers, investors occasionally use letters to contact real estate agents whose contracts have ended. When investors can orchestrate a sale they can earn commission from closing the sale while realtors do most of the work. Using this strategy can help investors generate solid leads and develop good working relationships with realtors.

Investors may want to consider using the services of a marketing company or copywriter to create marketing materials. Realtors often use a variety of prospecting tools such as postcard marketing, direct mail campaigns, flyers, cold calling, and word-of-mouth referrals.

The primary goal of expired listing letter is to locate motivated sellers, purchase real estate below market value, and earn profits by closing realty sales.

Investors must stay abreast of changing market trends and develop marketing strategies which make them stand out from the crowd. Sellers are often bombarded with advertisements from realtors and investors when property listings expire. Those who develop unique marketing materials and a solid plan can capitalize on this niche.

Professionals who specialize in expired listings usually work with sellers that are anxious their property did not sell during the contract period. Most are distraught, stressed out, and feel let down by their listing agent. The last thing they want is more empty promises. What they want is to find someone who can sell their home and place money in their pocket.

Investors who can solve sellers’ problems will earn their business. When developing marketing materials it is crucial to focus on sellers needs and not on the investment business being promoted.

Expired listing marketing is a competitive market. Investors and realtors must be committed to their clients and provide results. Those who take time to create solid marketing plans and develop a strong network will improve their chance of locating motivated buyers and build a reputation for being the go-to-guy for closing realty deals.

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by Ken Lund

Article by Dave Spearson

Using real estate marketing ideas could help you expand your business. People around the world are buying and selling property. Whether you are meeting people face to face or connecting through the use of technology it is possible to build a substantial list of potential clients.

Taking the time to create your own blog can connect you to people who need to place their home on the market to sell or people who might be searching the market to buy a newly constructed home. Whatever reason they might have for relocating blogging can be a way of sharing your information

Blogging with your readers can give you the chance to build a business relationship. Learn about issues they may have concerning the selling of their current and possibly relocation. If you can provide the solutions you could quickly been seen as the expert and your reputation for knowing how to resolve problems could quickly build you a possible list of clients.

You can also introduce yourself by commenting on someone else’s blog. Once you become familiar with others on the site, ask if anyone needs a resource for moving or relocating to a new area. By providing solutions you could be building relationships with people who decide to use your services.

Joining some social networking sites could also add to your prospective list of clients. Several ways you could generate conversation is to share information about current construction of new homes or businesses in the area you are showcasing. Providing tips about schools, shopping and entertainment located in the area might create an interest in your business.

You might consider posting a video online sharing some background on yourself and about the services you provide to help busy people find their dream home. You might tell them the advantages of choosing you and what services they can expect as your client.

Everyday people are online surfing the web looking for sites that could provide answers to their questions. You might consider creating your own website with a unique domain to draw potential customers to the information you have available. You could explain the value of living in the area and include a tip sheet they could print to help guide them in your direction.

And, believe it or not, even though technology is used in almost every aspect of our lives, something as simple as a handwritten note can make an impression. It could be a simple postcard announcing a new service you are offering or advice on how to stage their home to attract buyers.

Although technology can be good for your business you might also consider how you might present yourself when personally meeting with a potential client. You could give them a practical gift as a way of thanking them for their time. You might select something they could use that also displays your information. An example could be a gift bag containing magnets and a note pad.

You might consider some these real estate marketing ideas helpful when connecting with people needing the solutions you provide. Creating a relationship online or face to face with people needing help with selling or buying their property can help build your business successfully.

Ideas In Acquiring Commercial Real Estate Loans
Just before applying for any sort of commercial real estate loans, it really is vital that you check anything that could possibly have an effect on your probabilities to be approved the 1 of the crucial factors you should have a look at is your credit …
Read more on MyCustomer.com (blog)

by Michigan Municipal League (MML)

Article by Jeff D

As a professional Realtor, chances are you are aware that real estate lead generation techniques should be as dynamic as the constantly evolving industry. Market needs and demands are continuously shifting, so it is important for you to come up with new strategies that are in step with the times. But did you know that there is a big difference between just modern lead generators and truly innovative techniques that best build your name in the industry?

Basically, lead generation isn’t about selling your properties, but about selling your name as brand. You need to present yourself first as trustworthy, knowledgeable and proficient, and the sales will follow as surely as there are demands.

When you implement real estate lead generation techniques, you want to attract both buyers and sellers to take advantage of the portfolio of properties you are managing. You want to help every client be connected with properties that best suit their specifications, budget, and lifestyle.

Modern Traditional vs. Modern Innovative

In recent times, real estate lead generation techniques such as acquiring e-mail addresses, building social networking contacts, joining online mailing groups are by now considered traditional. This is because going online and doing research through the Internet has become the natural course for obtaining information.

However, simply obtaining a bunch of emails still would not be able to give you an idea what they want or need in terms of property acquisition. Essentially, that would be just like the cold telephone calls of olden times, where real estate agents blindly peddle their services with only a generic framework to get them through a dialogue.

The truly innovative way of generating leads maximizes technology and the Internet arms real estate agents with vital information freely given by potential clients. This will equip them as they customize their offers that would best lead to a successful sale.

One of the best tools for innovative real estate lead generation is by building purpose-specific websites that can be a primary source of information for people interested in entering into real estate dealings.

Some of the most innovative techniques offer free online services that add value to your name and brand are the following:

1. Multiple listing service (MLS)2. Property search by email3. Comparative market analysis (CMA)4. Mortgage calculator5. Specific real estate updates by locality/area6. Real estate e-book, newsletter and other helpful publications7. E-courses or actual live property management workshops

These are just some of the elements that you can add on to your website to make it more informative, interactive, and therefore appealing for users to visit regularly. Their common trait is to provide highly useful information and free service to potential clients who will undoubtedly appreciate the extra effort you spend for their needs. What’s more, these add-ons do not require costly investment; you just need to find a reliable contractor to provide a packaged, all-in-one service for your lead generating needs.

Ultimately, the most innovative real estate lead generation technique may use the most revolutionary technology available, but its success still relies on the classic values and reliability of excellent customer service.

by Chris Devers

Article by Jefftd77

Being a smooth talker is one of the most important traits that a real estate agent needs to have in order to succeed in the real estate world. However, with this industry getting more and more competitive, having people with such qualities is no longer enough. These days, you also need to have effective real estate leads. Having effective leads means getting highly-motivated seller leads that can help you sell your properties and earn huge profits. But how do you really generate these leads? What techniques can you employ in order to get such people?

The truth is that there are many marketing techniques that you can do to generate leads, from doing the traditional type of marketing-handing out fliers and cold calling-to online marketing. Online marketing has become today’s widely-used and most effective technique. Below are helpful tips on how you can effectively used online marketing in order to generate real estate leads.

ท Establish a strong presence online by developing your own website. One thing to remember when making a website is to ensure it is user-friendly and easy to navigate. The design should also be simple yet attractive. You can also include a link where web visitors and prospective leads can leave their name and contact information, so you can easily contact them for more updates and information.

ยท You can also take advantage of advertising sites as well as online lead generation services. There are hundreds of websites that offer this type of marketing. The best thing about this technique is that there are many websites and online lead generation providers that offer cheap services; some won’t even ask you to pay a cent.

ยท Make use of social networking sites. The introduction of various social networking sites, such as Facebook and Twitter, has made advertising a whole lot easier and more effective. Using networking sites is free so you won’t have to shell out money just so you can generate real estate leads. Moreover, millions of people make use of social networking sites so it definitely will be so much easier for you to generate leads, get in contact with them, or follow up with them.

Although online marketing has become the most effective technique to generate real estate leads, personally communicating with prospective leads still matters. For instance, the traditional method of giving out flyers and cold calling is still deemed effective. You can also join clubs and organizations where you can distribute your business cards to prospective leads. Attending various events in your community can also provide you great opportunity to introduce your real estate business, hand out your business cards, and scout for possible real estate leads.

Always remember that in a real estate business, maximum exposure matters most. You need to establish a strong presence not just online but also in your community. You also need to generate trust to attract more real estate leads. Having positive feedback and testimonials is one great way to achieve this. By following these simple yet effective tips, you’ll soon be on your way to getting effective leads, which eventually would result to huge profits for your business.

by Rodrigo_Soldon

Article by Brandon Darrel

The Internet has grown in leaps and bounds and is becoming the fastest media for communication all over the world. It is playing a key role in Real Estate Marketing acting as your 24X7 active real estate agents. Web developers have designed applications which allow creating a website for a list of items to be offered and post updates on Facebook, YouTube, Twitter and LinkedIn.These applications provide real estate marketing a new look, making it easy to manage and avoid logging in to various social networking sites. It usually brings all the social networks at one platform known as the Dashboard. This helps the user to create, schedule, post, view, and measure how they are using social media like Facebook for real estate. Additional features like real time analysis of visitors and measures of activity of the leads captured are available. Along with this, it allows one to quantify the data and gives a qualitative result of the media’s performance. With customizable options of generating reports according to ones needs, gives an edge to the. This feature tells the effective nature of the website which enhances the data retrieval on the entered data range further allowing storing data in a manageable and wanted way. Analytical engines are used to calculate breakdown traffic and conversions across all social networks to market a listing. Real estate marketing makes it mandatory to have a special format of listing website where data is presented and making lead capture easy. All users’ data is inputted in a contact showing requests and comments which are then tracked. These tools also provide a customizable message which takes care of the one-to-one reply and one-to-all reply.

Kicking in social media as a platform for real estate marketing has opened a number of options for realtors. Now listings can easily be viewed online before visiting a home, giving the buyer an insight through comments on the listings by other viewers which can prove to be a determining factor for people when making a decision of buying a home.

These applications provide real estate marketing a new look, making it easy to manage and avoid logging in to various social networking sites. It usually brings all the social networks at one platform known as the Dashboard. This helps the user to create, schedule, post, view, and measure how they are using social media like Facebook for real estate. Additional features like real time analysis of visitors and measures of activity of the leads captured are available. Along with this, it allows one to quantify the data and gives a qualitative result of the media’s performance. With customizable options of generating reports according to ones needs, gives an edge to the. This feature tells the effective nature of the website which enhances the data retrieval on the entered data range further allowing storing data in a manageable and wanted way. Analytical engines are used to calculate breakdown traffic and conversions across all social networks to market a listing. Real estate marketing makes it mandatory to have a special format of listing website where data is presented and making lead capture easy.

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by Chris Devers

ยท Join ActiveRain.com and Blog It!

For those of you who are wandering the Real Estate market alone and are not a part of any major organization of Realtors, Brokers and Lenders, ActiveRain.com is the #1 resource for networking with other agents and brokers who do what you do. It’s a great place to create a blog and showcase your listings, network for referrals and pick up a few extra referral leads each week.

ยท Submit Your Site To Over 200+ Search Engines and Directories!

I don’t know of any Realtor who doesn’t have a website except for a small few who use word of mouth and referral based marketing only to do business, but that’s rare.

It’s almost unheard of to hear of a Realtor who doesn’t have some sort of web presence online. Whether you have a blog or website or Twitter or Facebook account, you can pick up an extra lead or two this week if you submit the URL of your site to over 200+ directories and search engines.

The extra exposure will get you a few more backlinks, raise your listing level in search results and get you more traffic.

How do you go about submitting? For starters you can go to SubmitExpress.com and click on their Free Tools tab. Then click on Free Submission. Enter the details of your website as requested and click on Submit. A pop up window will open trying to offer you things, just close the box and wait a minute.

The loading will stop and say Congratulations! You can scroll down and see all the sites you just submitted to. Then you can head over to Feedping.com and then Pingler.com and do everything you just did all over again.

ยท Create A Facebook Page and Promote It With Articles!

Facebook is perhaps the biggest Social Networking site on the planet outside of Myspace and Craigslist.org. If you want to pick up a couple extra leads a week you could create a Facebook Page, separate from your main profile page and tailor it to promote you as an agent along with showcasing some hot listings or asking people to refer leads to you in exchange for a Transaction Coordination Fee (the legal term for paying for a lead) and then promote the page once created, using articles that you submit to free directories and search engines.

ยท Start A Twitter Account and Promote Your Listings!

Are you a member of Twitter? Why not? You need to be a member of Twitter if you are going to succeed at Real Estate, especially in today’s crazy economic climate where Social Media and Interaction is taking over. What you have to do is create a profile and write something unique in your Bio that stands out from the rest of the agents who DO what you DO. People who like you and think you are friendly will join and follow you.

Then what you do is any time you have a hot listing with it’s own web page where people can go and view photos and request more information, you simply head to your Twitter account and post a link to the URL of the listing online with a killer title. DO NOT write a title of the address or 4BR 2Bath Home blah blah. You have to write in a beneficial and personal matter. Say something like, “Are you looking for a sweat deal? Click here”

ยท How To Properly Use Business Cards…

I’m sure you’ve heard that business cards are a MUST HAVE for any business owner right? Would you believe that I went 4 years without a business card and yet somehow managed to stay extremely busy with lots of clients? Crazy I know but the main reason I didn’t employ business cards into my marketing arsenal was because I didn’t know how to properly use them to generate leads.

Now I do and you will too. It’s so simple. When you create your business card, think of coupons and that people love getting something for nothing. Heck even I love free stuff, don’t you? All you have to do is put data on the back side of your business card. Put a killer headline that says, “Give This To A Friend Who Wants To Buy or Sell & I’ll Pay You $ 500!” then under the title in smaller writing you put, “Do not throw this away! If you or someone you know is looking to buy or sell a home, give them this card and tell them to mention your name. If I can put together a deal with them, I’ll personally pay you $ 500!”

It’s that easy! Now, you are handing your business card out to every single person you meet every day right?

You must hand your business card out to EVERYONE! I’m not just talking about prospective clients and other Agents. I’m talking about the mail-man, the grocer, the lady in line at the Grocery store, etc. Constant outflow is the key with business cards.

ยท Use Magnetic Car Signs with Crazy Titles!

I was sitting in the bathroom the other day reading an inspirational book and I suddenly had this overwhelming idea pop into my head which told me to try this idea. I went and bought a 12×18 inch magnetic car sign and put, “You’re Never Going To Live Here!” as the title then below I put a domain name which if someone were to go to it would lead to a single property listing web site.

That’s all I put on the car sign which cost me $ 20 to make. Then I rode around town yesterday with it for about three hours. I kept getting stares and people pointing at the sign etc.

I thought nothing of it but then today I woke up to 5 leads in Inbox from people requesting more information on the particular listing and mentioning my car sign. CRAZY!

ยท Get Professional Coaching from A Pro Real Estate Marketer!

This is one of the best real estate marketing tips for agents that I can think of. If you don’t have a mentor, you’re missing out. Sure you can read these articles online that give tips and insights into lead generation but if you don’t have a coach or pro marketer who you can call upon to teach you and guide you, then what’s the point?

My advice, let me be your Real Estate Marketer! In the past 6 months alone I’ve helped nearly 15 agents, brokers and lenders to achieve maximum success with their websites and generate qualified buyer and seller leads. In fact, I have a full proof system that you can buy a monthly membership into which generates up to 10 exclusive, prescreened and verified home buyer leads for agents! My leads are hot and ready to buy now!

I hope this article on real estate marketing tips for agents has helped you and I look forward to your success.

by Show Appeal Realty

Article by Rose Manning

Prospect marketing can generate a massive amount of leads if you do it correctly. Most potential clients in the housing market establish a relationship with the first agent they contact online and continue to use that agent to find a home for sale or for their selling needs.

As the agent, it’s important to open the door to the right market and then put in the work needed to establish that necessary and profitable relationship.

One of the fundamental steps in prospect marketing for real estate agents is determining which prospect leads you are looking for, i.e. those who want to find a home for sale, sellers or those looking for a mortgage.

Relationship Marketing

All relationships must begin somewhere, especially pertaining to the housing market. In order to retain a healthy relationship with your clients, you must first start out with a solid foundation.

There are four vital steps which must be followed in succession when building a solid relationship.

* The Introduction: The introduction process involves finding prospective clients to build relationships with. Keep in mind the fundamental step in prospect marketing.

Introduce yourself to prospective clients through the internet, advertisements, direct mail, referrals, networking, etc. Always make sure your prospect knows what your intentions are.

* Set up a Meeting: The meeting is where you tell your prospective clients about yourself, your agency and services. Listening to and inquiring about your potential clients is extremely important at this step. Find out what they want.

Do they want to find a home for sale or to sell their current home? Let them know you are able to provide these services for them.

* Making the Proposal: Successful real estate agents explain their services and fees. Verbally communicate, send an e-mail or write them down for your prospective clients.

* The Closing: The closing is when the client accepts your proposal. This can take anywhere from a few days to a year to happen as the housing market is constantly changing. Be patient and be available.

All four steps must be taken when building a relationship with a client. Putting forth an effort and continuing to build on a client relationship should be an ongoing process.

New homes pop up in greater Portland, but only as fast as they can sell
"A lot of brokers don't know about each other's real estate," Lewis said. He said there is about $ 500 million worth of homes for sale in the greater Portland market, and that many brokers just don't know about everything that is available. …
Read more on The Forecaster

Article by Alexis Jameson

The world is not what it was ten years ago for the real estate agent. It is very competitive for not only new agents but for established ones as well. Where you used to be able to rely on the yellow pages and referrals in the past, today you need to rely on social media marketing.

Ignoring the fact of the importance of social media marketing in the real estate world is career suicide. Getting on the bandwagon of knowing how it affects your business is a reality check you need to take. This is especially true for the established agent who has been in the business for several years and not used to the new technology that is out there.

Take the time to learn about it and do not cut yourself off at the knees when it comes to marketing in the new world. The consumers have the power and the power is in where they are looking for information. Here are a few ways to get you started using the technology to generate leads in social marketing.

Website: Having a website online is your way of getting out there and getting noticed. You should have a website through your company that says who you are as an agent but you should also consider what many others have done and have a website that pertains to the local community. The power of having a site related to the community is a place that will benefit others in it. Showing your social justice will show others you care as well and they will want to do business with you.

Blog: Start a blog on a subject that you are passionate about. It does not even have to be about specific real estate issues and can be about a subject that is related to it. Promote your blog and gain a following of readers where they can post comments and start conversations.

eNewsletter: Sending out an eNewsletter on a weekly basis will keep you in front of the community and the people you have done business with and intend to have future business with. Give advice and tips on life as it pertains to everyone. Discuss local events and if there are holidays coming up you can even share a favorite recipe or decorating tips. Within the newsletter you are able to add in where to find you as an agent and other website information. You are reaching the community through life interests and not hard selling your services.

Join Forums: Talking in forums can be a fun way to talk to others and also give your advice to people who need it. It can be about many things that pertain to real estate but not directly to it. As an agent you know all the details that are involved in a persons decision to buy a house. Link your forum chats to your website so people can find you.

Using mediums like Facebook and Twitter are also great tools that can help you. If you have a personal Facebook add a professional one that you use strictly for business. This business is about relationships and networking. Show your clients you are a person first who cares and an agent second for successful social media marketing.

NewFire Media helps Augusta businesses ignite interest
โ€œWe know social media and online, and they know their business,โ€ Mace said. โ€œOur skill set and wisdom couples with their experience to create an explosion.โ€ NewFire began two years ago when local real estate developer and entrepreneur Turner Simkins …
Read more on The Augusta Chronicle

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