December 11, 2011

Getting Started With Social Media Marketing For Real Estate Agents

Article by Alexis Jameson

The world is not what it was ten years ago for the real estate agent. It is very competitive for not only new agents but for established ones as well. Where you used to be able to rely on the yellow pages and referrals in the past, today you need to rely on social media marketing.

Ignoring the fact of the importance of social media marketing in the real estate world is career suicide. Getting on the bandwagon of knowing how it affects your business is a reality check you need to take. This is especially true for the established agent who has been in the business for several years and not used to the new technology that is out there.

Take the time to learn about it and do not cut yourself off at the knees when it comes to marketing in the new world. The consumers have the power and the power is in where they are looking for information. Here are a few ways to get you started using the technology to generate leads in social marketing.

Website: Having a website online is your way of getting out there and getting noticed. You should have a website through your company that says who you are as an agent but you should also consider what many others have done and have a website that pertains to the local community. The power of having a site related to the community is a place that will benefit others in it. Showing your social justice will show others you care as well and they will want to do business with you.

Blog: Start a blog on a subject that you are passionate about. It does not even have to be about specific real estate issues and can be about a subject that is related to it. Promote your blog and gain a following of readers where they can post comments and start conversations.

eNewsletter: Sending out an eNewsletter on a weekly basis will keep you in front of the community and the people you have done business with and intend to have future business with. Give advice and tips on life as it pertains to everyone. Discuss local events and if there are holidays coming up you can even share a favorite recipe or decorating tips. Within the newsletter you are able to add in where to find you as an agent and other website information. You are reaching the community through life interests and not hard selling your services.

Join Forums: Talking in forums can be a fun way to talk to others and also give your advice to people who need it. It can be about many things that pertain to real estate but not directly to it. As an agent you know all the details that are involved in a persons decision to buy a house. Link your forum chats to your website so people can find you.

Using mediums like Facebook and Twitter are also great tools that can help you. If you have a personal Facebook add a professional one that you use strictly for business. This business is about relationships and networking. Show your clients you are a person first who cares and an agent second for successful social media marketing.

Where you used to be able to rely on the yellow pages and referrals in the past, today you need to rely on social media marketing. Get the ultimate inside scoop now on http://AutomatedSocialNetworking.com










NewFire Media helps Augusta businesses ignite interest
“We know social media and online, and they know their business,” Mace said. “Our skill set and wisdom couples with their experience to create an explosion.” NewFire began two years ago when local real estate developer and entrepreneur Turner Simkins …
Read more on The Augusta Chronicle

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September 22, 2011

Still A Great Place To Invest – Bulgaria

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One country more than any other, took its moment to step out of the shadow from the iron curtain during the last property boom and regain its own identity. Bulgaria offers rich character fused by thousands of years of both east and west influences, combined with a new found confidence in its own value as a beautiful country that can offer skiing, climbing, countryside and horse riding, alongside first class beach holidays, great food, wine and a rich seasonal climate, all helping to ensure this country became the European runaway hit of the last decade.

It’s true that most tourists holidaying in Bulgaria are attracted to the Black Sea coast, which now boasts a similar allure that Spain once had during its initial days of growth, attracting tourists back in the 1970′s. There has been an infectious energy along the Bulgarian coastline due to a new found feeling of prosperity caused by the free market and like the Spanish, the commercial undertaking of catering to tourism is something that the Bulgarians do so naturally and very well indeed.

The property boom on the coast has been staggering, the expanse of building developments and construction work went from a standing start to the kind of speed of progress that has not been seen anywhere else in Europe for a long time. Managing to attract tourists and property buyers from all over Europe, due to the country’s proximity to both east and west, Bulgaria has now become a package holiday Mecca, as there are many huge purpose built resorts that cater for the one stop solution summer vacation.

The city of Varna is the maritime capital of Bulgaria and is unofficially also considered to be the capital of the south. Varna has undergone somewhat of a transformation over the last ten years, as much of the money made along the coastline has its business roots in this city. As such, this is one of the fastest growing cities in Bulgaria, offering both holiday resorts and a working port alongside much culture and nightlife.

For those travelers wishing to combine their sun and sea with more cultural leanings, there are many beautiful small beaches and bays, with idyllic guest houses off the beaten track. Also popular with the more discerning tourist are the Burgas Lakes, an attraction for bird lovers due to the many rare birds that are found there. There are many historic towns in Bulgaria, including the well loved towns of Nesebar and Sozopol. These old towns feel like stepping back into the past with their olde worlde charm and character. Here you will find wonderful traditional home made foods consisting of some tasty meat and vegetable stews such as Kavarma and Kyuvech. Kyufteta is Bulgaria’s answer to meatballs and hamburgers, also a Bulgarian spicy sausage kebab known as Kebapcheta. As you can imagine, there are many good beers to choose from and Bulgarian wine is now well respected around the world.

When going slightly inland, thankfully much of the country is still largely untouched and unvisited. There are some wonderful hiking trails and horse riding is very popular as a way to relax and discover the beautiful countryside and wildlife, including rare birds, lynx and bears. For those on a budget, thankfully Bulgaria has very good and affordable public transport to help travelers move between cities and into the countryside.

Also for those less interested in beaches, there is Sofia, the official capital of Bulgaria. Sofia is a wonderful city characterized by its various architectural roots, both classic European and communist style buildings. Well known for its beautiful scenery, Sofia boasts at least thirteen main museums, four major art galleries, plus many other historic buildings and ancient churches all open to the public. Sofia is a friendly city that feels somewhat more relaxed than Varna in the south. Yet still youthful and vibrant, Sofia is a more laid back cultural café society, where coffee can be enjoyed on the many sunny café patios and the hours can be whiled away with that ever popular pastime of people watching. Sofia is a city reinventing itself after many oppressive years of communist rule and makes for a superb city break destination.

Just 10km from Sofia is Vitosha mountain ski resort, the highest in Bulgaria at 1800m above sea level. Bulgaria is a popular European destination for skiing offering many various resorts for the discerning ski fan such as Borovets, Pamporovo, Bansko, Chepelare and Malyovitsa to name a few, with future planning for more developments along the Balkan mountain range.

Although Bulgaria has experienced an incredible ascent as a major tourist destination for both holiday makers and those looking to purchase property and stay in the country long term, that current rate of growth has lately been forced to slow down due to the worldwide recession. However, Bulgaria has no plans to rest on its laurels and development is continuing throughout the country. The combined forces of a country with both ski and sun, good infrastructure, central European location and very cheap property, are the elements that brought Bulgaria to everyone’s attention.

Although prices have raised in some parts, on the whole Bulgaria is still very competitive for property prices. All across the country, rural houses can be bought for as little as ?5,000 however, most of these properties are in serious need of renovation. On a more key ready level, a 2 bed rural property, outside of the main cities can be purchased for as little as ?25,000. For the same price of ?25,000 new build coastal apartments can be found in Varna. There has been an effort to try and raise the prices of Bulgarian developments, however, due to the current stiff competition in the global property market, it’s the cheaper properties that are still attracting international property buyers.

Before looking for your perfect property its worth bearing in mind the following tips.

• When purchasing property in Bulgaria, it is the buyer who must pay the agents commission, which can vary from between 3% and 5% of the property value.

• It is important to clarify with the agent if there is a daily charge rate for their services, as is often common practice in Bulgaria. An agent’s daily charge rate can be between ?50 and ?100 euros a day, however, it is standard that this fee is deducted from the agents commission, should you purchase a property from them.

• If the property also has land, the buyer will need to form a limited company within Bulgaria as sole owner/director, as it is not permitted for individuals outside of the country to own land. This will cost ?1,800 for a deposit and a base level of ?2,500 into the companies bank account. Once the company has been set up, monies deposited can then be withdrawn.

• Lawyers fees usually cost approximately 1% depending on how much they are needed, but drawing up contracts and registering new ownership usually falls within this price.

• Notary fees for the witnessing of the exchange of title is approximately ?300.

• Land Registry or Property Tax is 0.15% of the property value.

• State or local tax will be between 2% and 4% of the value, depending on the properties location.

• Other costs are to be considered, such as surveyors fees and translation fees. Having said this, a good reputable agent will normally speak at least English as well, so considering their daily charges, it is to be expected that they should help as much as possible.

• Property agents are not required to be licensed in Bulgaria, so it is paramount that agents should be researched well before being hired. Enquire as to their qualifications and respectable trading history. During the last 10 years many fly by night agents have cropped up, but with a little common sense and due diligence, it is easy to distinguish a professional.

Although prices have risen since the original boom (their currency is pegged to the Euro) Bulgaria is still an affordable place to find a great holiday apartment or second home. As with anywhere, when purchasing property it is really important to go at your own pace and ensure you have a trusted team around you. The hiring of a good lawyer and estate agent is vital and can be the difference between a wonderful experience or a disastrous one.

Bulgaria is a fantastic country with rich history and geography, offering both sun and snow, incredible nightlife, cultured cities, beautiful countryside and rare wildlife. Truly a destination offering something for everyone and with such great value, Bulgaria is still a number one place to invest.

Tony Osust, director: Holprop.com

Search through our large international portfolio of properties for sale and rent. Holprop.com now showcases thousands of rental and sale properties, from single family homes, commercial and recreational properties including hotels, bars-restaurants, new build or off-plan developments for sale worldwide.

See our latest Bulgaria Property for Sale | Bulgaria Holiday Rentals

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September 15, 2010

Selling Real Estate | How To Have The Most Profitable 4th Quarter Of Your Real Estate Career

Here is something that I read every day that I received from my real estate coach Mike Ferry. This will keep me on track to have the best 4th Quarter of my life and start 2009 off to a great start. We all know in real estate what you do today will have an impact on tomorrows results.

1. Four times a day take 15-minutes and work on the mindset that this will be your best 4th Quarter in history. This should include three or four strong affirmations to assist you.

2. Set a higher than normal goal for listings and sales in the 4th quarter. Many agents quit because they feel they’ve already accomplished what they could for the year. Remember great agents work 11 months, not eight.

3. If for any reason you’re way off your goal for 2008…don’t mentally quit before you physically quit…keep working. It’s common for agents to give up when they’re behind and start preparing for January when you have 90 days to build your foundation and do additional deals for 2008.

4. Remember the power of momentum. Having things work inyour favor and continuing to have them work in your favor is positive momentum. Stopping working is also momentum …
just the wrong momentum.

5. Identify the source of each deal you’ve done this year (listings and sales) and see who will give you another referral or will do another deal. Remember, the key is to duplicate your business.

6.Create a schedule for the remaining three months of the year… be specific … allow for days off for shopping, holidays

7. Everyone wants to take time off over the holidays … the holidays are generally four days off over Thanksgiving and four to six days off over Christmas and New Year’s … the rest of the time off is just screwing around. Remember your competition will stop working effective now and you will be the only one working, which enhances your chances. So get over taking time off.

8.Remember October 31st, Halloween, is not the beginning of the holiday season and is not a holiday you should be taking off … nor is it the end of the year. For some reason Real Estate people like to start their holiday seasons early. Remember if you had a real job you’d be working every day except a few days that your employer would give you off. You be the employer.

9. Set a goal today for the number of listings you want to have in inventory on January 1st adn the number of closings you want to have in both January and February (remember cash flow is important). This is the easiest way to keep momentum going and give you a huge boost to start the year.

10. Decide on how much listing appointments you want to have in January. Remember the only way to get those appointments is to prospect every day, starting today.

11. We must maintain mindset that people are going to be buying and selling Real Estate in the 4th Quarter. The market always continues…only the agents stop. Remember this affirmation…”I am the best agent to handle this transaction.”

12. Make a list of all the normal holiday rejections you will receive and then start working on the answers now. The worst case scenario is that you start creating a huge lead source for January.

13.Remember if 95% of the Agents quit working by November 1st and you continue working, the business will always come to you. “Be the last man standing.”

14. Contact your past clients and center of influence now. Ask them for 4th Quarter referrals.

15. Determine immediately the average number of hours you’ve prospected for the year and the average number of contacts per day you’ve made for the year … then add 30% to those numbers for the 4th Quarter and you’ll win the game.

16. Start today working on the mindset that the 1st Quarter of 2009 will be your best 1st Quarter ever. It will be because you’re willing to use points 1 – 15 of this report.

17. Since it’s harder to remain focused during October, November, and December … but the payoff is bigger than you think. Remember also that the distractions of Christmas parties, other Agents not wanting you to work are monumental … do not let this happen to you.

18. Write a three month wish list as to what you want for your family and yourself for Christmas … think big.

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May 12, 2010

Home Selling | Who Killed The Deal? The Anatomy Of A Property Chain That Fell Through

Picture the scene: a home owner decides to move on and so he quite reasonably asks a local Estate Agent to come and advise him. Let us see how he gets on…

I am confident of getting close to 270,000 (pounds sterling) for your home. I have many potential buyers who would love to come and view this house.

Sounds very promising. He decides to use this Agent.

The Agent organises the Home Information Pack and helpfully rings you to say he will fill out the PIQ (Property Information Questionnaire) with a little help from you. Meanwhile you quickly find another home to buy and begin to organise matters in that direction; you find an empty, 2 year old home that has been repossessed and seems to be on at a heavily discounted value. Great.

Your own Agents do nothing exceptional over the next few weeks and only two people have viewed and no response has come back via the Agents. You decide to complain: you have not seen any Adverts and would have thought the Agent could have got more than two people to view by now.

In respect of your own purchase you decide that because the home is only two years old you do not need a survey of any description.

On your own home, over the next few weeks, three new viewings are made but the only offer made is at 220,000 (pounds sterling). Not exactly breath-taking stuff and you could not accept such a low offer.

After three months an offer comes in at 238,000 and the Agents say it should be accepted as the market is not doing much over the summer holidays. You reluctantly decide to accept the offer.

It then comes to light that a chain has developed and everybody is awaiting the sale of the lowest link – a small flat in a nearby Block that has only just gone on the market.

After the fifth month since you placed your home on the market your buyer has only just instructed his Loan Company to complete the mortgage appraisal inspection. You cannot take more time off work and so allow the Valuer to get a key from the Agents and let himself in to do his inspection.

After nearly seven months since you placed your home on the market your own Estate Agent and then your Solicitor calls with multiple bad news — (1) The bottom of the chain has fallen apart because the flat is not mortgageable because it does not meet the minimum property criteria laid down by the buyers Mortgage Company (something the Estate Agent should have known), (2) your buyers Loan Valuer says your roof frame is weak and needs structural supports to be added and that the buyer wants 5,000 (pounds sterling) knocked off the price because of this problem (could you have headed this problem off by commissioning a Home Condition Survey in the HIP), (3) the one you are buying has a small side extension that has been constructed on land not owned by the seller (if you had read the sellers HIP surely you could have checked out the Conveyance plan and compared it what you saw on-site?).

Stop. Is this chain proceeding? Who and how are re-negotiations to be conducted? Where do you go from here?

Stupid scenario? Not realistic? That would never happen! No – this is real. It can and does happen every day. So what went wrong? Who was to blame?

The answer is clear – everybody but you should take more blame than the others!

YOU should have asked several Agents to view and advise you and the sale price should have been realistic enough to generate immediate interest and potential buyers.

In respect of the roof problem on your own home this would have come to light if you had considered a Home Condition Survey prior to the unit being placed on the market so you would then have had the option of completing repairs or discounting the price to reflect the then known problem (Roofer estimates could have been obtained to show potential buyers and their Advisers).

YOU should have had a private survey completed on your purchase OR at least viewed the HIP and compared the conveyance plan with what you saw on-site.

YOU should have accompanied your buyers Mortgage Valuer so you could have explained the roof problem and ensured he was briefed properly so his

Stuart K. Parrett FRICS, MAE, dipHI is a Chartered Surveyor and owner of PROinspect Consultancy based in southern England. He is a residential property specialist and has over 35 years local experience. He is also a Home Inspector, Valuer, Thermal Imaging Consultant and Expert Witness.

To contact Stuart or to obtain more free information plus product recommendation and fee quotations visit him at http://www.proinspect.co.uk

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March 24, 2010

Real Estate Market | Marketing Your Real Estate Office

Basic information on marketing is available from many sources: books, websites, seminars, and many more. You may, if you wish, take some of the general tips. There are some strategies that can be applied to many different markets. However, you might want to dig some more for marketing tips that are very relevant to the very special service you are offering.

Speaking of service, that is one very important factor for your marketing strategies. Understand that you are offering a service, and market your office accordingly. You should show yourself to be an office that is willing to cater to the needs and convenience of the people who would wish for your help. One strategy is to think outside of the box when it comes to working hours. Conventional office hours might not be the best idea. After all, such hours are exactly the ones when your potential clients would be working, too, and would be unable to meet you. You might want to remain open very late, and on weekends and holidays. If such hours are too strenuous, you might prefer to shut the office during some of the “usual” hours, in order to focus more energy on “odd” hours. You might then want to ensure that your convenient schedule features prominently on your advertisements.

Now to find your niche. You can decide on your specialization according to multiple criteria. If you want, you might prefer to concentrate on a specific geographic area, defined by a city, province, or zip code. Or you might decide to market yourself as a group of experts in a certain kind of real estate: residences, office property, raw land, etc.

Also, take care to project a competent, legitimate image at all times. Given the current state of the real estate market, many inexperienced individuals attempt to become real estate agents. Some of these people do end up being very good at what they do, while many others soon drop out of the market, after having done very little to help their clients. You want to set yourself apart from these relative greenhorns. Your advertising and office information should be designed to look professional. Overly flashy or gaudy premises might be a turn-off to clients who are on their guard. Of course, being a real estate professional, make sure that your office is itself a good piece of real estate. Pick a building (or part of a building) in a part of town with a good reputation. Make sure people can easily get to it from the road, as well. The location of your office is itself a marketing tool, and proof that you, as a real estate professional, know how to get a good piece of real estate for yourself. Do not be tempted to buy overly cheap office space, if the facility is not working and it is in a very low-end area.

You should take the initiative in the beginning, when you are still new. Try holding an open house, for instance. After all, a great real estate office will not do well if people are not even aware that it is open.

Use your marketing skills to get your office into great shape!

Beverly Manago is a freelance writer focused on the real estate industry. She is also a consultant for My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property sites easily, with a free version available for listing presentations. She also contributes to the iPhone Real Estate Apps there.

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December 21, 2007

Nation’s need apparent during holidays (AP)

AP – A Salvation Army shelter in a well-to-do Kansas county has an unprecedented waiting list that includes families who’ve lost their homes to foreclosure.

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November 15, 2007

Williams-Sonoma shares drop after cautioning on holidays (Reuters)

Reuters – Upscale home furnishings retailer
Williams-Sonoma Inc posted lower profit on Thursday as
the weak U.S. housing market weighed on sales of home goods,
and issued a note of caution on the holiday quarter.

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