Is there anyone in your town that doesnt know that you buy houses or that your are a real estate investor? If so, you arent performing as well at marketing or supplying real estate investing information about your real estate investing business concern as well you should be. I see real estate investors stating all the time that they arent getting seller calls and subsequently arent acquiring the leads they need to find the real estate deals they need to earn a living. I say increase the marketing and the sellers will call. Not only that but if you are saturating the world (or at least your area) that you buy problem real estate properties, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.

One real estate investor was in a home, garden and hardware store a few weeks ago and passed by a couple of Guys in an aisle. A conversation was heard as he walked by, I overheard one say, That is the real estate man. Now I had never seen either of those guys and have no idea who they are but that experience lets me know that I must be doing my job at letting the world to know my business is buying real estate in that area. There are many ways to let the world know that you are in the real estate investing business and getting information out there that helps people understand you buy foreclosures, distressed real estate, do real estate short sales and have a lot of real estate information and experience to flip properties. Some ways are cheap and some are more expensive. You are going to have to try many things and get a feel for what brings about for you the best results in your area to get the calls you need to transact real estate deals. I have tried many kinds of marketing techniques for real estate business concerns of all kinds and have come back to a few that constantly produce enough results for me to buy the 2 or 3 real estate properties and homes I want to buy every single month. They are as follows:

Classified Ads

The classified advert in the largest paper in the area is by far the biggest producer of leads for local real estate investors that I have found. I know it is expensive and I acknowledge there are times it doesnt generate calls but if you are going to remain in the real estate investing business just put it in there and leave it. Get used to it being part of the cost of doing the real estate business. You may pay about $300.00 a month for my 4 line ad and that is the commercial rate. I’d recommend running it 365 days a year to constantly remind everyone that you are a real estate investor and you buy real estate in their area.

Over the past five or so years I have witnessed many real estate investor ads come and go. Most folks put them in for a few or even just a couple of weeks and then pull them or try just putting them in on the weekends. Real Estate Marketing just doesn’t work this way. Put your real estate ad in the paper and leave it. It will more than pay for itself, believe me, and you’ll discover after you close your first deal. If you are concerned because there are real estate investors ads from several investors in there, dont be. They are there because they are getting calls. Just be sure to and actually answer your phone and keep it on all the time otherwise you’ll be wasting money.

When a new ad for real estate investor information pops up in my paper, I will always call on the ad. 9 times out of 10 I get a message recorder or answering machine. This is a big turn off to someone who needs a solution to their real estate problem now. They want to talk to someone who can calm their anxiety over their current issues with their property and tell them everything is going to be alright. Your answering machine wont do that, they need a human being. As for what to put in the advert, you will have to work on this one. I have tried several idea and the one I have now hasnt changed for over 2 years. I havent altered it because I get phone calls. My ad is:

I Pay CASH FOR HOUSES s
In 48 Hours!
Any area, price or condition
Call Today xxx-xxx-xxxx

Now I have had other real estate investors jockey for position and alter their ad copy to be ahead of mine in the column but it hasnt made any difference, at least as far as I can distinguish. Dont worry about those things, just get the advert out there and leave it. It could possibly take some time, perhaps a few weeks to get going but sellers will call. Once you have your classified advert running, then you should start working on your other methods right away. If you only implement one idea a week, within a couple of months you will have a tremendously powerful real estate buying machine.

Ads in the Freebie Papers

You may also run ads in the freebie papers in your local area or the area you want to transact real estate investment business. These are the Thrifty Nickel, or whatever they are called in your area. I run both a column ad and a display in this paper and spend about $200.00 or so a month for these. They pull in seller leads fairly well and have always justified the costs. Remember that these guys are usually open to negotiating on your rates and you’ll probably get a better rate if you commit to a longer advertising contract.

Bandit Signs or Road Signs

Bandit signs are great. They are some of the best lead generating tools around. I have yet to put out a bunch and not be bombarded with calls right after I did my marketing. I just dont put them out that often. I might put out a few to a half dozen or so a month and the ones that remain and don’t get taken down continue to pull in calls. At an average cost of less than $2.00 per sign, they are one of the best real estate marketing and advertising values around. Check the internet for sign companies for discount signage prices. . I use 18 x 24 signs and place them at high traffic intersection points around the town I want to buy property in.

You may place a sign in the front yard immediately after buying any house. I have bought several homes in the same neighborhoods as a result of marketing this way.

You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they dont bend like the wire ones, in addition, they are cheaper and you can find just about any reasonablly sized stick of wood or stake at your local hardware store for a really good price. Just get long lengths and reduce to fit. Then just nail the sign to it with the roofing nails with the orange or green plastic tops or you can use screws. There are many variations on what the wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and simple so it can be read. Plus your number must be big, large and easy to read.

If you look the sign advertisement content, you’ll notice that it is the same as my newspaper ad. I like to brand my advertising because I think that helps with recognition that is probably why the two guys noticed me as a Real Estate Investor..You want to have contrast, so a white sign with dark blue letters usually is the best draw. Some folks swear by black on yellow or black on orange. Again, I say its not what or how you say it rather simply that you’re out there marketing and putting out signs that counts. You’ll build a ‘brand image over time if you stay consistent with your real estate marketing efforts. When dealing with bandit signs, be sure that your local code enforcement laws are tolerant of them. In some areas or counties they can lax on them but a few miles down the road in another county or city, they can be super strict and will fine you in a minute, pull the signs down and start looking for your next postings to go after you again. Some retailers in high tax areas can’t put out any A board signage without getting them sized and then fined.

Flyers and Bulliten Board Postings

Flyers and related collateral are another inexpensive way to get the word out that you are a real estate investor buy houses, foreclosures or distressed properties. Just create a flyer with any one of the free online flyer software sites telling people that your are a real estate investor and how to get in contact with you. Make copies for few cents apiece and you have some reallyy inexpensive real estate marketing and advertising. It reallyy is that simple. Then place these flyers on every bulletin board in your town or area you would like to buy your property, foreclosure or distressed home.. I also recommend that you place some of them in those plastic sheet protectors so the rain wont destroy them and put them up on telephone poles around neighborhoods I like to purchase property in.. While not as large as the bandit signs, on poles actually in the vicinity they still attract calls. I carry a file with me in my vehicle and place them up whenever I stop at a grocery store or major discount store or reallyy wherever. Some of the other places to put them are:

Laundromats

Taped to the inside of Phone Booths.

On the counter of any business that will let you place them at.

Bulletin boards at any local or major discount store (lots of traffic)

Grocery store bulletin boards

Fax to Mortgage Brokers, call first

Fax to Real Estate Agents, call first and they may get a lot of these.

Take them Door to Door in target neighborhoods

Employment Center Bulletin board

County Courthouse or public office Bulletin board

These are just a few examples. Any place that will allow you to put one is a good place. You can never let too many people know that you are a real estate investor and are in the foreclosure market.

Imprinted and/or Promotional Items

Optimum Real Estate Investor Marketing Ideas – These no miss ideas are sure to get you top hits on leads and calls for your Real Estate Investing Business.

These are some of my favorites and most fun. While they are not the top producers of leads or the least expensive, they will sure set you apart from the average investor.

Pen Knives – These tiny Swiss army knives are the coolest. They are actually key chains engraved with your message, mine being: WE BUY HOUSES- All cash or take over payments within 48 hours! Call xxx-xxx-xxx I guarantee if you give one of these to someone they will keep it and if they think of selling, they will think of you. They are about $1.50 apiece.

Key Chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $. 25 cents apiece.

Pens – I use these all the time. Whenever I sign a sales receipt or anything I leave my pen. I cant tell you how many calls I have gotten off of these things and since I always need one, I always have one to give away. My attorney even has a supply on his closing table. I have two types printed. One for sellers says We Buy Houses! and one for buyers says Everyone Qualifies. Cost – about $.21 cents apiece.

Coin Holders – These you hardly find anymore so everyone is surprised when I have them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $.30 cents apiece.

I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over $100 bucks a month. That is still cheap advertising. And with the money you can make in a real estate deal, it is ‘no cost’ marketing strategy. You can get any of these promotional advertising products at many major promotion marketing manfacturer, and you can find companies online as well.

Business Cards

I order business cards by the 1000s and you should as well, there are a lot of great places online that can print up nice (and cheap) cards for you and that specialize in real estate as well. As for business cards, well, they are cheap, mine are about $50.00 for 2000, and I pass them out and leave them everywhere I possibly can. I leave my cards everywhere, in pay phones, on restaurant tables, my kids even have their own supply to pass out. Try to get a box a week out. The card doesnt have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:

WE BUY HOUSES
Foreclosure? Need Repairs? Bad Tenants? Divorce?
CASH IN 48 HOURS!
OFFERS MADE ON ALL CALLS!
XXX-XXX-XXXX

Car Magnetics

Magnetics are one of those things where you spend once and get use for a long time. Mine cost about $75.00 and are yellow with blue letters. They say:

WE BUY HOUSES!
FA$T CA$H
XXX-XXX-XXXX

SELL YOUR HOME FAST
WE PAY CA$H
XXX-XXX-XXXX

I have gotten several deals from these signs. Remember to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.

Clothing

I like golf shirts and oxford dress shirts with my logo on them. There’s plenty of advertsing houses that will help you design a logo if you dont have one or use the one you already have. There is no charge for set up and all items ordered include your embroidered logo free.

I pass custom imprinted hats out to everyone I know who wears one and have given away many shirts as well. They reallyy look nice and present a nice image for your business.

Other Advertising Tools

There are many other forms of advertising, some I have tried in the past such as billboards, door hangers, yellow pages, television and radio advertising. I even have a traveling billboard, an old SUV painted bright yellow with blue WE BUY HOUSES! and my phone number that I drive around and park overnight at different places. It gets the calls! Get the marketing going and let the world know who to call when they have a house to sell, a pre-foreclosure, distressed property or someone who just wants to get out of their house.. If that phone isnt ringing, you arent making money so you need to get a good marketing strategy going and stick with it!

I sincerely hope these tips will help you in your next real estate marketing efforts and get you the real estate investing deals you’re after.

Most real estate professionals flunk within the first few months of trying to create a business enterprise out of real estate investing. The trick begins with a beneficial marketing plan and then practicing a disciplined effort to the marketing plan on a even basis. There is a lot more required to succeed, and you will encounter more tips, tricks and unique real estate marketing techniques in this article.

Is there anyone in your town that doesn’t recognize that you buy homes or that you are a real estate professional? If so, you aren’t performing as well at marketing or rendering real estate investing information about your real estate investing business enterprise as well you could be. I find out real estate investors telling all the time that they aren’t receiving seller phone calls and subsequently aren’t receiving the leads they need to find the real estate business deals they require to earn a living. I say increase the marketing and the sellers will Call. Not only that but if you are canvassing the world (or at least your area) that you buy problem real estate holdings, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.

One real estate professional was in a home, garden and hardware store a few calendar weeks ago and went past a couple of guys in an aisle. A conversation was heard while he walked by, I overheard one state, “That is the real estate man”. Now I had never known either of those men and have no idea who they are but that experience lets me acknowledge that I must be doing my business at letting the world to recognize my business is buying real estate in that area. There are many ways to let the area know that you are in the real estate investing profession and getting information out there that helps people realize you buy foreclosures, distressed real estate, do real estate short sales and have got a lot of real estate information and experience to flip properties. Some methods are cheap and some are more expensive. You are going to have to attempt many things and acquire a feel for what brings about for you the best results in your region to get the calls you require to transact real estate deals. I have tried many forms of marketing methods for real estate commercial enterprises of all varieties and have come back to a few that consistently create enough leads for me to purchase the 2 or 3 real estate holdings and houses I want to purchase every single calendar month. They are as follows:

Classified Ads

The classified advertisement in the most prominent newspaper in the region is by far the heaviest producer of leads for local real estate investors that I have determined. I understand it is costly and I understand there are instances it does not generate phone calls but if you are going to persist in the real estate investing business sector just place it in there and leave it. Get used to it making up part of the toll of performing the real estate business. You may expend about $350.00 a calendar month for my 4 line ad and that is the commercial range. I’d consider running it 365 days a year to constantly cue everyone that you are a real estate professional and you purchase real estate in their region.

Over the past few or so years I have watched many “real estate investor” ads come and go. Most folks put them in for a many or even just a couple of calendar weeks and then remove them or try just placing them in on the week ends. Real Estate Marketing just simply does not work this way. Put your real estate ad in the paper and leave it in there. It will more than make up for the price, trust me, and you will see after you finish your first deal. If you are distressed because there are real estate investors ads from many other investors in there, don’t be. They are there because they are getting responses. Just be sure to and actually answer your cell phone and keep it on all the time otherwise you’ll be squandering money.

When a fresh ad for real estate investor information shows up in my newspaper, I will always call on the advertisement. 9 times out of 10 I get a message device or answering service. This is a significant turn off to somebody who needs a resolution to their real estate trouble now. They want to speak to a person who can quiet their anxiety over their current issues with their home and tell them everything is going to be ok. Your answering device won’t do that, they need a human being. As for what to put in the advertising, you will have to work on this one. I have tried various idea and the one I have now hast not changed for over 4 years. I haven’t switched it because I get responses. My ad is:

We Pay CASH FOR HOMES In 24 Hours! Any area, price or condition Call xxx-xxx-xxxx

Now I have had other real estate professionals jockey for place and interchange their ad copy to be leading of mine in the column but it has not made whatsoever difference, at least as far as I can discern. Don’t worry about those things, just get the advertising out there and leave it. It could possibly take a bit of time, perhaps a several weeks to get going but sellers will telephone. As soon as you have your classified advertising running, then you should start working on your other marketing techniques right away. If you only go through one idea a week, within a few weeks or a couple of months you will have a significantly powerful real estate purchasing process.

Ads in the “Freebie” Papers

You might also run advertisements in the freebie papers in your local region or the region you want to conduct real estate investment deals. These are the “Thrifty Nickel”, or whatever they are named in your region. We run both a column ad and a display in this newspaper and expend about $175.00 or so a calendar month for these ads. They pull in seller leads reasonably well and have always rationalized the costs. Remember that these guys are usually open to talking terms on your rates and you will probably get a better rate if you commit to a longer advertising agreement.

Bandit Signs or Road Signs.

Bandit signs are great. They are some of the best lead producing tools around. I have yet to put out a bunch and not be bombed with calls right after I arranged my marketing. I just don’t position them out that often. I might place out a few to a half dozen or so a calendar month and the ones that continue and don’t get taken down continue to pull in phone calls. At an average price of less than $4.00 per sign, they are one of the greatest real estate marketing and advertising values available. Check the net for sign manufacturers for discount signage costs. I use 18 x 24 signs and set them at high traffic crossings around the town I wish to purchase houses in.

I also position a sign in the front yard immediately after purchasing any house. I have purchased several homes in the same regions as a result of marketing this way.

You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they do not bend like the wire ones, in addition, they are more less expensive and you can find just about any reasonably sized stick of wood or stake at your local hardware store for a really good value. Just get long lengths and trim down to fit. Then just nail the sign to it with the roofing nails with the orange or green plastic tops or you can use screws. There are many variants on what the wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and simple so it may be read. Plus your telephone number must be big, large and easy to read.

If you search the sign advertisement content, you will discover that it is same resemblance my paper ad. I like to brand my advertising because I believe that helps with identification that is probably why the two guys noticed me as a Real Estate Professional..You want to have contrast, so a white sign with dark blue letters usually is the best draw. Some folks swear by black on yellow or black on orange. Again, I say it’s not what or how you say it rather simply that you’re out there marketing and placing out signs that counts. You’ll build a ‘brand image over time if you stay logical with your real estate marketing endeavors. When dealing with bandit signs, be sure that your local code enforcement laws are aware of them. In some areas or counties they can lax on them but a few miles down the road in another county or city, they can be super strict and will ticket you in a minute, pull the signs down and lead off looking for your next posters to go after you again. Some retail merchants in high tax areas can’t put out any A board signage without having them sized and then fined.

Flyers and Bulletin Board Postings

Flyers and related collateral are another cheap way to get the word out that you are a real estate investor buy property, foreclosures or distressed properties. Just create a flyer with any one of the free on-line flyer software internet sites telling people that your are a real estate investor and how to get in touch with you. Make copies for few cents apiece and you have some really inexpensive real estate marketing and advertising. It really is that simple. Then place these flyers on every bulletin board in your Town or region you would like to buy your property, foreclosure or distressed home.. I also recommend that you place some of them in those plastic sheet shielders so the rain won’t ruin them and put them up on phone poles around neighborhoods I like to buy property in.. While not as prominent as the bandit signs, on poles actually in the neighbourhood they still attract phone calls. I carry a file with me in my automobile and put them up whenever I stop at a grocery store or major discount shop or really wherever. Some of the other area to put them are:

· Laundromats
· Taped to the inside of telephone Booths.
· On the counter of any business organization that will let you place them at.
· Bulletin boards at any local or major rebate store (lots of traffic)
· Grocery store bulletin boards
· Fax to Mortgage agents, call first
· Fax to Real Estate Agents, call first and they may get a lot of these.
· Take them Door to Door in target regions
· Employment centre Bulletin board
· County Courthouse or public office Bulletin board

These are just a few illustrations. Any place that will allow you to set one is a good place. You can never let too many people know that you are a real estate investor and are in the foreclosure market.

Imprinted and/or Promotional Items

Optimum Real Estate Investor Marketing Ideas – These no-lose ideas are sure to get you top hits on leads and calls for your Real Estate Investing occupation.

These are some of my favourites and most fun. While they are not the top producers of leads or the least costly, they will sure position you apart from the average investor.

Pen Knives – These tiny Swiss army knives are the neatest things. They are actually key chains etched with your content, mine being: WE BUY HOMES – All cash or take over payments within 24 hours! Call xxx-xxx-xxx I assure if you give one of these to somebody they will hold on to it it and if they conceive of selling, they will think of you. They are about $1.75 each.

Key Chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $. 25 cents apiece.

Pens – I use these all the time. Whenever I sign a sales receipt or anything I leave my pen. I cannot tell you how many outcries I have gotten off of these things and since I often need one, I always possess one to give away. My attorney even has a supply on his closing table. I possess two types printed. One for sellers says “We Buy Homes!” and one for buyers says “Everyone Qualifies”. Cost – about $.26 cents per unit.

Coin Holders – These you hardly find anymore so everyone is surprised when I have them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $.30 cents apiece.

I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over $100 bucks a month. That is still cheap advertising. And with the money you can make in a real estate deal, it is ‘no cost’ marketing strategy. You can get any of these promotional advertising products at many major promotion marketing manufacturer, and you can find companies online as well.

Business Cards

I order business cards by the 1000′s and you should as well, there are a lot of great places online that can print up nice (and cheap) cards for you and that specialize in real estate as well. As for business cards, well, they are cheap, mine are about $50.00 for 2000, and I pass them out and leave them everywhere I possibly can. I leave my cards everywhere, in pay phones, on restaurant tables, my kids even have their own supply to pass out. Try to get a box a week out. The card doesn’t have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:

WE BUY HOUSES Foreclosure? Need Repairs? Bad Tenants? Divorce? CASH IN 48 HOURS! OFFERS MADE ON ALL CALLS! XXX-XXX-XXXX

Car Magnetics

Magnetics are one of those things where you spend once and get use for a long time. Mine cost about $75.00 and are yellow with blue letters. They say:

WE BUY HOUSES! FA$T CA$H XXX-XXX-XXXX

or

SELL YOUR HOME FAST WE PAY CA$H XXX-XXX-XXXX

I have gotten several deals from these signs. Remember to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.

Clothing

I like golf shirts and oxford dress shirts with my logo on them. There’s plenty of adverting houses that will help you design a logo if you don’t have one or use the one you already have. There is no charge for set up and all items ordered include your embroidered logo free.

I pass custom imprinted hats out to everyone I know who wears one and have given away many shirts as well. They really look nice and present a nice image for your business.

Other Advertising Tools

There are many other shapes of advertising, some I have tested in the past such as billboards, door hangers, yellow pages, television and radio advertisement. I even have a traveling billboard, an old SUV painted bright yellow with blue WE BUY HOUSES! and my telephone number that I drive around and park overnight at dissimilar places. It brings the calls! Get the marketing going and let the world know who to call when they have a house to sell, a pre-foreclosure, distressed property or someone who just wants to get out of their house.. If that phone isn’t ringing, you aren’t making money so you need to get a good marketing strategy going and stick with it!

I sincerely hope these tips will help you in your next real estate marketing efforts and get you the real estate investing deals you’re after.

Find out how to invest in Foreclosure Properties check out: http://www.RealEstateInvestingInformationSource.com

Most of Houston is located in Harris County, but it also has expanded so that parts of it are in Fort Bend County and Montgomery County. It is one of the main cities in Texas and one of the fastest-growing cities in the country. This sprawling metropolis is home to artistic and economic communities and offers many cultural and entertainment activities. On the international scene, Houston is renowned for its aeronautics and energy industries as well as its shipping channel.