December 20, 2011

Foreclosure Freezes Florida Real Estate Market

Home foreclosures have hit every state hard, including Florida. Seven out of the ten housing markets that are expected to take the biggest drop during the first quarter of 2011 are in Florida. These markets are expected to have the largest declines in single family home prices during the next year according to some predictions.

The good news is that steeper declines that were predicted do not look like they will happen now in the Florida markets, but Florida homes are still among the hardest hit areas in the United States in terms of foreclosures.

The recent foreclosure freezes have also made things tough in Florida, with South Florida hit especially hard. The foreclosure freeze means homes are taken off the market for the time being, meaning nobody is profiting. The freezes were put into effect by some of the nation’s top lenders.

Roughly 2.9 percent of bank owned properties have been removed from the market.

Recently there have been paperwork issues relating to foreclosures and they will now remain off the market until an investigation is completed.

Florida’s attorney general Bill McCollum has teamed with attorney generals of the other 49 states as part of a joint investigation regarding the foreclosure issues.

A Florida real estate consultancy says that there are currently about 4,000 bank owned homes in Miami-Dade, Palm Beach and Broward counties that are available for resale. There are now approximately 3,800 bank owned single family homes, condominiums and town houses in the South Florida market. This is about a thousand less than before all of the foreclosure issues came to light, prompting the foreclosure freezes.

With new home sales remaining flat, bank owned properties are another part of the market that traditionally helps to pick up the slack. However, the recent foreclosure freezes have pretty much put a halt to that market, especially in South Florida.

Lenders are concerned that their paperwork may not have been processed or handled correctly. Many of lenders are choosing to be cautions, rather than risk fines or other actions later should their paperwork have similar problems to the types of errors that prompted the investigation in the first place.

Many lenders are simply choosing to pull bank owned properties off of the resale market. This is occurring at the rate of approximately 300 properties per week in the South Florida market alone.

Right now it is unclear if a process known as short sales, where the lender accepts less than the total amount that is owed by the borrower, will be effected by the current foreclosure freeze.

In what could be seen as a ray of hope for the Florida foreclosures market, a Charlotte, NC based Bank of America announced plans to resume pending foreclosure sales of more than 100,000 actions within the next week or so.

The additional problems created by the foreclosure issues come on top of some predictions that the Florida real estate market will be the worst in the United States over the next year.

Other issues facing the Florida real estate market include an aging population that is facing another year without an increase in Social Security benefits, meaning less money to spend on real estate. The state of the economy and the sustained high unemployment mean that in Florida, as in many states, people are simply not buying new homes at the same rate.

Buyers are also more cautious. The news of problems with foreclosure related documents could also make some people hesitant to purchase a home from a foreclosure re-sale.

Right now the best hope for the Florida real estate market is that the foreclosure issues will be resolved quickly and that lenders will resume their foreclosures. This will allow properties to re-enter the market sooner. It will also minimize the impact the foreclosure news has had on people’s perceptions of the foreclosure industry right now.

Confidence is a big part of success in the real estate market. In general if people see some positive signs that things will get better they tend to invest in real estate.

If foreclosure proceedings start up again successfully in other states, it’s only a matter of time before Florida resumes with foreclosure proceedings.

 

Southwest Florida real estate – from flip to flop
It came as banks started pouring huge numbers of foreclosed homes and short sales back onto the real estate market. The News-Press pored over hundreds of transactions and found dozens that under guidelines developed by banking fraud consultant …
Read more on The News-Press

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July 21, 2011

Why Invest In Property? 8 Key Points

Real estate purchase is a stable and potentially highly profitable investment in the market today. While you can choose to put your money in a Bank, find an ISA or to invest in the stock market seems the most popular property and one of the safest decisions these days. Banks in any case provide a profitable enough alternative for the ambitious investor no especially when taking into account the effects of inflation and taxes over the years. Purchase of stocks and shares can be a profitable investment, but it is fairly risky choice one in the current economic climate. On the other hand, property can be a secure, flexible and very lucrative investments.

Advantages of investing in property

Property investment offer simplicity, stability, and high yields.
Cash flow from rentals – rental income from the property and provide you with very high yields. This is just one of the ways in the real estate return on your investment, and a properly selected property will be a steady stream of income. Rental income was also historically greater than dividends obtained shares.
Property appreciation – rental properties will rise in the value to inflation. If you decide on the implementation of the property for resale, the increased property value offer considerable gains.
Rent-friendly inflation – rent with inflation, increases are unchanged mortgage payments. This increases cash flow with higher rental income, without increased expenses.
There are a wide range of investment opportunities property – depending on your financial resources, your willingness to take risks and the desired profit levels, you can set a property investment that suit your needs.
Diversity of the available property – there are thousands of real estate sites and dozens of property types, choose for your investment. This gives you the possibility to choose the most appropriate property per your investment strategy.
The value of a property rises with inflation, and will be doubling on average every seven years.
Stock markets can too volatile and dangerous. Many stock markets have been under in recent times, and thus can property investment-represented a much more stable alternative for many investors.

While real estate investment not without its risks, it offers versatile yields, and by choosing wisely, taking into account various factors, it may be a highly profitable investment. Real estate investment provides flexibility and offers you the opportunity to choose a property, which corresponds to your budget and willingness to take and manage risk.

For more information, about the property in United States, you read about Belgrave group profitable Atlanta property and Detroit property investment opportunities.

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December 4, 2010

Real Estate Marketing | Generate Real Estate Leads Through Optimized Digital Media ” Real Estate Marketing

Generate Real Estate Leads through optimized digital media ” real estate marketing at realestate.optimizeddigitalmedia.com.

Want to generate more leads, attract new clients, and increase referrals through your real estate website? Get the maximum exposure for the properties so that potential buyers can find it through real estate marketing. Optimized digital media company is passionate about helping real estate professionals grow their business by using the most effective communications vehicles available to today’s leading-edge marketers.

How does real estate online video marketing from realestate.optimizeddigitalmedia.com works?

Our site submission services let you add persuasive online videos to your communications platform. Online video marketing can help you “humanize” your company and its leaders, reach new prospects and customers, and “influence the influencers” in key online communities. Our packages make it simple for you to have video distribution to dozens for popular sites

Optimized Digital Media offers turnkey packages for you to build your brand identity and enhance your web presence. We’ll find the right audiences for your promotional and marketing messages that will drive valuable traffic to your Web sites, and increase leads and sales. Check out our optimized digital media real estate marketing packages suited according to your needs comprising the following services.

Submission to over 100 video, podcast and social bookmarking sites

Complete Production of Photo Based Video Tour

Customized Video Widget for your Website

Keyword Research and Optimization for maximum reach

Feel free to visit realestate.optimizeddigitalmedia.com anytime to see for yourself how real estate online video marketing helps your real estate business.

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November 14, 2010

Real Estate Market | Web 2.0 Real Estate Marketing Alert

Web 2.0 real estate marketing is one of the newer forms of internet advertising for real estate. However, it is surprising that many real estate agencies and companies still tend to use the more archaic methods of advertising which are not nearly as effective.

With economic recession as it is right now, it is essential that companies start to wake up to the new opportunities that are out there. They’re not even particularly difficult to find an marketing on the internet has long been one of the most effective forms of advertising for any sort of business.

Web 2.0 real estate marketing is all about social networking on the Internet. If you are familiar with social networking already, then you know that this means advertising with sites such as FaceBook, YouTube, Twitter and Digg and much more. Social networking in itself is a major business on the Internet and a lot of people make a great deal of money out of it by advertising and selling advertisements.

You also have a very large audience since tens of millions of people around the world use social networking. In fact, many people who use the Internet a regular basis use it almost only for social networking and it is only growing in popularity making it an extremely important advertising tool to get into.

What’s more, this form of web 2.0 real estate marketing is also free. Many real estate agencies who have tried it out have reported extremely good results, getting dozens of calls per day after spending absolutely no money on advertising. However, it is not all easy to get into and does require a certain amount of time investment and patience.

Social networking is basically an opportunity to express yourself. If you use video sharing sites such as YouTube, for example, this is one of the most effective things have all. You can create a short video in which you can introduce your company and what you offer, make it interesting and you can be sure that you will get some good results pretty quickly.

Another thing which is extremely effective and also growing in popularity is blogging. If you start up a few blogs to market your business, then you can regularly updating the small articles that will be of interest to your targeted audience. At the bottom of every article, you can have an array of buttons which point to the social networking sites so people can easily show your stories if they are interested. Again, this web 2.0 real estate marketing is all free.

Want to get new buyers and sellers fast? Discover the secrets most real estate professionals will never know about getting 10-15 new clients / month with web 2.0 real estate marketing . For more information, visit now!

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November 8, 2010

Marketing Real Estate | Market Real Estate With Video

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Market Real Estate With Video

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It is hard to figure out why more real estate agentsdo not take the extra effort required to market real estate with video. Most often, agents just place the property on the MLS, set up a ineffective website, and sit back and pray it will sell. Today’s sophisticated buyers want and deserve more information than they can get from the MLS. Now you have the power to give to them using the power of Video Marketing

Why Market Real Estate with Video?

There are currently over 900 Million Internet Users Online.
25% of all Searches Online involve Real Estate and Finance.
90% of Agents and 80% of all Home Searches begin Online.
Nearly 80% of Internet searchers are for Multimedia and Video.

In 2007, $11.5 billion was spent in real estate marketing with online spending $2.6 billion of the total. By 2010, agents will spend more ad dollars with online media than with newspapers.
…Borrell Associates, Inc. (2007)

Market Real Estate with Video and Save Time and Money

Video can save buyers and sellers countless hours in preview appointments and open houses. Video provides life-like walk-throughs of your real estate properties Video permits buyers to get a sense of the property’s scale and flow. By offering videos you give your clients a means of previewing your listings before they take the next step of scheduling an appointment – saving everyone time in the decision making process. Buyers who view video often take up to three times less the amount of time when making a purchase decision!

From a search engine marketing stand point, video ranks highly and quickly, especially on Google, in even the most competitive search engine ranking positions.

Some Tips to help you Market Real Estate with Video

  • Keep it simple you are a real estate agent and not the next Steven Spielberg.
  • You don’t need to get bogged down with technicalities I suggest either paying a professional Net Video Specialist or use Animoto It is simple to use and it makes killer slide show videos from photo images.
  • When you title your video use the exact title as the keyword you wish to appear under (ie.Best Los Angeles Homes for Sale)
  • Sign up with TubeMogul.com they will allow you to submit your videos to multipe sites at once.

Market Real Estate with Video and Beat the Competition Online.

In todays Real Estate climate the use of video is a unique way for you to stand out from other agents online, and it can help you to gain more listings. The use of Video to market a prospective clients home is a great incentive for them to list with you, and an even greater reason for them to come back!

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S Francis Berman – About the Author:

Grow Net Biz offers conventional, affordable basic and competitive SEO packages for Los Angeles service businesses but specializes in Social Media Optimization and Internet Video Production Marketing

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    Permalink • Print • 5 Comments

    September 16, 2010

    Real Estate Selling | Uncovering Real Estate For Sale

    Real estate investments are often termed as low risk investments that can potentially yield good returns. A lot of people think that real estate is an easy business where you don?t really need to do anything. However, the truth is that real estate business does need you to put in some effort (if you really want to make profits out of it). The most important thing is to be able to uncover the real estate for sale that will yield profits. So how do you go looking for real estate for sale?

    Generally, a lot of people start looking for ?real estate for sale? through the internet. And why not, internet is after all the hub of all information. So, you could look for real estate for sale using the search engines on the internet. You could also specify your requirements in search criteria on the real estate sites in order to get very specific results on real estate for sale. You can even view images and video of some of the properties thus reducing the need for personal visits for viewing. So, this is surely a good option for finding real estate for sale.

    However, not everyone is tech-savvy and there are a lot of people who still take the approach of putting up an ad in the local newspapers. So look for real estate for sale in the local newspapers. In fact, there are some newspapers that are dedicated to just that. You could even go ahead and put up a ?wanted? ad in these newspapers. Sometimes, looking up for real estate for sale in old newspapers (like 1-2 months old) can help you get a good deal (in case the property owner has not been able to sale the property and has become a bit more ?motivated? to sell it).

    MLS i.e. multiple listing service is often termed as one the best ways to look for real estate for sale. These are published by the real estate boards. If you can lay your hands on a MLS book as soon as it is out, you can really expect to get good deals. The key is to act fast.

    Open houses are another good way of getting the best out of time. You can get to see dozens of ?real estate for sale? properties in a very short period of time. And you never know when you might come across a property that is real gold.

    Investor groups are yet another rich source of real estate for sale information. ButOf course, how can we forget the real estate brokers? Real estate brokers are one the most popular (and sometimes most effective) information resource for real estate for sale. Not only do they provide information about ?real estate for sale? but also assist in getting the deal finalized and closed.

    Besides that, you can also get very good deals through public auctions, bank foreclosures, FHA and VA foreclosures and distress sales.

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    September 11, 2010

    Marketing Real Estate | Top 5 Internet Marketing Tools For The Small Businessman

    Over the past 10 years running my own marketing business online I’ve evaluated dozens of Internet Marketing Tools and I’m about to share with you the 5 most important Online Marketing Tools for the small businessman.. Implement all 5 of these marketing tools, combined with a solid business plan and they will take your small business to the pinnacle of online success.

    If you are familiar with the old adage that you don’t have to outrun the grizzly bear you just have to outrun the slowest runner then these are probably not for you. Just getting by online is not what these tools are about. Anyone can just get by! With these Internet Marketing Tools you can get ahead of your competition – way ahead!

    The Top 5 Essential Internet Marketing Tools for Small Business Success

    WordPress.

    Having a great looking professional web presence that is simple and easy for a non-technical person to maintain is essential. Not only is WordPress free, but it’s extremely easy to use. Anyone can learn in a few minutes how to add articles and information to a WordPress based Website. Don’t get caught up in thinking that WordPress is just “blogging” software it’s much more powerful than just a blog platform. WordPress is a full blown CMS (Content Management System) for the small business operator. There is no other single piece of software that can catapult your online business plan higher and faster than WordPress. With a properly designed WordPress Template, a few plug-ins (Software add-ons to increase the functionality of your site), and careful keyword selection you can out compete your competition.

    Keyword Research Pro.

    If you want to increase your market share online you need to understand exactly how people are finding businesses like yours. You could sit down with a pen and paper and start brainstorming ideas about the words people use to search for your offer, and this is a great place to start, but you’ll fall way short. There is simply no way to guess all the different combinations of phrases that a person might use to find what they are looking for online. Take a person searching for a new home as an example. They might type in Boston Real Estate, Boston Homes for Sale, Real Estate, and House in Boston. You need to know exactly which terms people are using in your area for your business so that you can focus in on exactly what people want. Keywords allow you to not only know what words are used to find your product, service, or offer but give you keen insights as to the behaviors behind those searches. A person who types in Boston Realtor Referrals is a much better opportunity for a Realtor than one who types in
    Boston Real Estate. Clearly you know form the former term they do not yet have a Realtor. And if you are a Realtor imagine how valuable that would be to know in advance! Keyword Research Pro is the tool I recommend for digging in and pulling the information you need from the millions of possible keywords.

    Google Maps/Local Search

    Google offers a service through their business center called “Google Places”. With Google places small business owners can get their businesses to show up on Google Maps when a local search is made with search terms relevant to their business. This can be an extremely valuable tool as Google Maps and the accompanying search results are displayed right at the top of the search page!

    Google Adwords

    Google Adwords is a program that allows you to “Bid” for keyword phrases and placement results. If you do a search on Google and look at the top and right of the page you’ll see advertisements. The Google Adwords program is how you get your business to display in these advertisements. If you do this correctly and target your business to local search you can acquire customers for a very low cost do it wrong and you can throw away your entire advertising budget for nothing. This is the quickest way to get your new web offer in front of customers. Some small business owners are so effective with Adwords that they do not even bother to worry about organic search placement. However you should develop campaigns for both methods.

    AWeber Email Marketing Software

    Acquiring and communicating effectively with customers online is a huge advantage over your competitors. When you create an offer that requires a potential customer to give you their contact information you can come back and market to them over and over again! Think about how powerful repeat marketing can be for your business. This is especially powerful for businesses that sell products and services that have a “shelf life”. An example would be the carpet cleaning business where people need to periodically have their carpets cleaned. Get a person to subscribe to your newsletter and keep them hooked on your offer. Targeted opt-in Email marketing is the single most cost effective way to keep in touch and keep customers for life.

    Article Summary

    Discover the Top 5 essential online marketing tools you can use to rapidly grow your online presence. Effectively implementing these 5 simple marketing tools with your own business plan can result in an explosion of new customers. You are familiar with the phrase it’s not what you know but who you know? Well in the online world it really is what you know that matters. Who you know helps but what you know is a strategy that can work for everyone! So take a few minutes out of your busy schedule and learn how these 5 simple and highly effective online marketing tools can explode the growth of your business.

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    May 12, 2010

    Real Estate Market | Marketing Tools For Real Estate Agents – Set Yourself Apart From The Rest!

    Competition is everywhere and in every industry. Not only is it unavoidable, but it is healthy for for economy and, as consumers, for our financial well-being. However, when you are trying to survive in a recession as a business owner, competition forces you to be different, creative, and unique. After all, if you are just like everyone else, then why should someone do business with you. There are dozens of marketing tools for real estate agents out there and many of them apply to other niches of business and it is difficult, if not overwhelming, to figure out what exactly is worthwhile and what is worthless. Recently, our company has come across something that is different from anything we have ever seen and we must share it with those of you out there who are making an effort to be fresh and different.

    First, a little background. I have spent the last 10 years in the real estate industry and at the same time, I own a traditional brick and mortar business as well as a successful online store. As a result, I have been approached and “pitched” on just about every marketing tool out there. It’s rare that I actually find or see anything new. So, when this came my way I was stunned. Here’s a brief explanation and how we are implementing it on a number of levels.

    There is a fantastic software application on the market (you can download it for free by clicking on the link at the bottom of this article). This application actually aids people when they shop online. Now, almost everyone shops online. Even if we don’t BUY online, we still SHOP online to find the best deals and to get information. This application allows the user to find online specials and compare prices on any item with just one mouse click. No more going to 6-7 different sites to shop! You can see them all with just one click. It saves the user time and money. In today’s economy, who doesn’t want to save time and money? So the application has value to any user and it can be downloaded free.

    Here is the great part… If a business owner, such as a real estate agent, pays a small licensing fee, that business owner can have his/her company information or link appear on the screen of the user every time the user does any search with Google, Yahoo, or Bing. That means if the user Google’s “shoes” they see your link, if they Google “hotels” they see your link, if they Google anything they see your link. Get the picture? Industry estimates are that the average person uses Google, Yahoo, or Bing about 80+ times per month. So that is 80+ times that your link can appear on their computer.

    The key with any form of marketing is affordable repetition and we have found it. There are even more reasons for you to investigate this application but a picture is worth a thousand words. Use the links at the end of this article to download your own free copy and to view a demo. I think you’ll agree that this is one of the most powerful marketing tools for real estate agents (or any business) that you have ever seen.

    As always, I wish you the best of success!

    Greg Preite is a successful traditional and online business owner. You can download a free copy of this software application and begin using it today. Watch a demo of one of the best marketing tools for real estate agents to see how you can benefit and feel free to contact the author directly.

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    April 1, 2010

    Real Estate Market | Marketing Real Estate – Virtual Home Tours

    Many possibilities exist for placing your virtual tours online. Some require video files like Flash, AVI or MPEG while others require a link. To make this entire process simple draw a flow chart starting with your home listing. Next add primary marketing targets such as the MLS, open houses, advertising, website listings, Facebook, Twitter or other social sites, referral online sites, Realtor.com, Craig’s List, Online ads, blogs, postcard mailers, mobile text blasts etc… you may have dozens! Please feel free to respond to this blog with your favorite marketing strategy for the benefit of other agents. Every one of these will allow for virtual links, video files, flyers with links or DVD’s with your tour. Now determine how you can include your virtual tour within each of your marketing arms. It should be a very cost effective way of sending potential buyers coming from any of your portals through the same path to view your tour and ask for more information or a property showing.

    Once you have created lead sources focus on channeling potential buyers down the same path. Your goal is to make sure that the pictures and the tour look great so that as leads come they want to see more. I’ve said it before, ten good pictures are better than twenty-five ok ones. One awesome shot is far better than ten good ones. But ten great pictures shown through a full screen, high quality virtual tour with music and motion will net more home showings than you will be able to handle… if you get the word out.

    Jim Gross is a developer of real estate virtual home tours. Jim is owner of http://www.realpropertyvideos.com For more info write Jim at RealPropertyVids@aol.com or call him at (800) 894-7033

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    March 28, 2010

    Home Selling | Sell A Home Fast – The Top Ten Secrets Of Selling Your House Quicker

    There are some secrets to making a quick sale of your property. If everyone knew these not only would they not be secrets but also everybody would be doing them.

    Use these secrets to gain an advantage on your competition. Every other house for sale in your area is your competition, and it has never been tougher.

    Top Ten Secrets of a Quick Home Sale

    Spend more money than you planned on cosmetic items to improve curb appeal. For example, spend a few hundred dollars on flowers and landscaping in the front of your home so it is by far the most beautiful front lawn in the area. Give all surfaces inside and out a fresh coat of high quality paint. On the interior clean every nook and cranny of your home so it is cleaner and smells fresher than ever before. Replace some carpeting if you need to. Put up signs all over the place. Most sellers put a sign on the front yard. You should put up a dozen signs with directional arrows at all major roads leading to your house. Print up and distribute 200 flyers about how great your home is. Put them on bulletin boards and in lobbies where you think your typical home buyer would see them. If you have a home good for young couples put the flyers in pediatrician offices, wedding related businesses, etc. Hire an internet marketing specialist who knows how to sell real estate online. Realtors don’t know all the ways to use the internet to find buyers but internet marketing experts do. There are dozens of directories, forums and free ad sites where you can list your home for sale. Hold an open house for buyers’ agents. If you want to pay an agent 3% to bring you a commission then call, write, fax or email all the Realtors in the area and have an open house just for them. You will make a lot of good contacts that way. Advertise in every possible place you can advertise that is either free or very cheap. There are dozens of print advertising options for you, and a similar number of online advertising places. Most home sellers don’t know about these. Drop your price below market. This will attract a lot of bids and you can make counteroffers to get the price back up where you want it. Finance the sale yourself. In today’s market seller-financing is like gold. If you need cash you can sell the mortgage note after you sell your house, for a slight discount. Invest in professional photographs of your home. These can be used in all internet listings for your home, and to create virtual tours. This is the #1 best way to get buyers’ attention and get more offers. Make your home available for showing at any time. Since most people restrict showing times, this will get you some extra interest for those people who have irregular schedules.

    If you do all of these things you will be happy because your house will sell fast.

    You Can Learn the Secrets of FSBO Success by listening to a free audio report full of hot tips on how to sell your home quickly at the highest price. Don’t try it on your own without listening to this invaluable free report, What You Must Know to Sell Your Home Without a Realtor.

    Leo J. Vidal, JD, MA, CPA is a real estate marketing expert, and a Realtor who helps property owners use special marketing methods to sell their homes fast.

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