Article by Alexis Jameson

The world is not what it was ten years ago for the real estate agent. It is very competitive for not only new agents but for established ones as well. Where you used to be able to rely on the yellow pages and referrals in the past, today you need to rely on social media marketing.

Ignoring the fact of the importance of social media marketing in the real estate world is career suicide. Getting on the bandwagon of knowing how it affects your business is a reality check you need to take. This is especially true for the established agent who has been in the business for several years and not used to the new technology that is out there.

Take the time to learn about it and do not cut yourself off at the knees when it comes to marketing in the new world. The consumers have the power and the power is in where they are looking for information. Here are a few ways to get you started using the technology to generate leads in social marketing.

Website: Having a website online is your way of getting out there and getting noticed. You should have a website through your company that says who you are as an agent but you should also consider what many others have done and have a website that pertains to the local community. The power of having a site related to the community is a place that will benefit others in it. Showing your social justice will show others you care as well and they will want to do business with you.

Blog: Start a blog on a subject that you are passionate about. It does not even have to be about specific real estate issues and can be about a subject that is related to it. Promote your blog and gain a following of readers where they can post comments and start conversations.

eNewsletter: Sending out an eNewsletter on a weekly basis will keep you in front of the community and the people you have done business with and intend to have future business with. Give advice and tips on life as it pertains to everyone. Discuss local events and if there are holidays coming up you can even share a favorite recipe or decorating tips. Within the newsletter you are able to add in where to find you as an agent and other website information. You are reaching the community through life interests and not hard selling your services.

Join Forums: Talking in forums can be a fun way to talk to others and also give your advice to people who need it. It can be about many things that pertain to real estate but not directly to it. As an agent you know all the details that are involved in a persons decision to buy a house. Link your forum chats to your website so people can find you.

Using mediums like Facebook and Twitter are also great tools that can help you. If you have a personal Facebook add a professional one that you use strictly for business. This business is about relationships and networking. Show your clients you are a person first who cares and an agent second for successful social media marketing.

NewFire Media helps Augusta businesses ignite interest
“We know social media and online, and they know their business,” Mace said. “Our skill set and wisdom couples with their experience to create an explosion.” NewFire began two years ago when local real estate developer and entrepreneur Turner Simkins …
Read more on The Augusta Chronicle

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