Often I hear people say, “I am logical and I based decisions on logic”. Many of these people have the interesting some even brilliant and higher degrees are very bright,. What I notice, but is that not all of these people take the same types of cars, eating at the same restaurant or a vacation in the same places. Each has maybe some bias and emotional bonds with their decisions. If you ask people why they chose such as a particular car, they are often the features (security, JD powers review, etc.) list. Some will say: “it really makes me cool feel, when I’m driving car XYZ.” Even the best investors make the mistake of buying based on emotion. This brings me to the use of criteria.

Before you a big decision: investing in a property that has, or select the last 3 MMM challenge candidates, should be the things that are important listed. The MMM challenge for example: Want, experience, work hard, ability to network, how they fit on the current team and the list goes on. Listen to these important attributes, then rank in order of importance. The decision and ultimately the discussion will be on the candidates in comparison to the criteria. Thus everyone will derive the same conclusion based on preset criteria. Emotions are kept in check.

This little technique also helps better investment decisions. Investments will be acquired based on the numbers and the desired results. It prevents investments because it reminds you of your childhood or the owner is a really nice guy. It is a well-known fact that as soon as process emotions in the decision-making process, quickly enter the process gets bogged down and distorted the result. Especially in the real estate and other similar investments, the loss can lead to disastrous decisions and terrible pain emotions. So, it is essential to emotions can have a system for decision making, the coral (emotions can be eliminated entirely).

The next time you have a big decision to make, set aside some time lists the criteria that you want to use for making this decision. It will increase the speed with which you make decisions and increase the quality of these decisions. We need to sort investors quickly as real estate by ten, finding even hundreds of leads potential investment before we have a, that corresponds to our profit/risk profile. This can be a difficult task, unless, of course, we structure our decisions. After a number of criteria on potential projects – comparative is the safest and most reliable way to go. So take time to create this list of attributes and rank them in order or importance. Now you will be able to compare apples with apples with a more precise scale until they ranked.

Dana is J Executive with a strong history of success in the boardroom and business circles. Dana brings strength of knowledge and success in sales and marketing. Dana J. Lange specializing in B, C class apartment complex with 100 + units in emerging markets. He provides the strategic and analytical skills to find undervalued properties, significant returns for investors.

Dana J. Lange invites you to learn, high and are even infinitely in commercial real estate invest earn with a group (in money, you have used, sitting in pathetic CDs at 4% or less) If you want an item select America’s # 1 be real estate network today! Join us for an upcoming educational presentation online to inform or to now start.