When it comes to retail investment, has the highest market potential among 30 developing countries Brazil. And investment in Latin America retail opportunities dominated the rankings.

AT Kearneys annual global retail development index of Brazil with Uruguay and Chile in the second and third places crowned. This predominance of the Latin American investments in the retail sector are finding the potential in the continent.

2011 Index reflects the change of global investment direction in the past year. The index reported that “now with a clear advantage for South America drive the agenda in the global arena developing markets”. Continued growth and “lack of investment fatigue” has invested in Latin America a favorite with retailers.

Brazil is best retail investment

Brazilian investment tops index, an increase of the four courses 2010 Edition and an impressive hike from the bottom of the first index in the year 2002 as Brazil 30th position on space. For AT Kearney retail is supported investment a ‘large and mostly urban population’ and massive retail sales in Brazil of expected GDP growth of 5% in the next few years.

The sporting events are very influential in so many areas for investment in Brazil and retail investment is no exception. AT Kearney cited, that the World Cup 2014 and 2016 are two Olympics factors behind retail potential due to the considerable investments in Brazil planned for both events.

The index notes that retail “is investing in Brazil on the rise”, driven by strong consumer demand and high cost. Several prominent foreign brands should move top shop and H & M in Brazil such as Debenhams, entered during Burberry Brazil last year.

Explosion of shopping malls

Large Brazilian real estate investments in particular shopping centres are also responsible for retail growth. The increase in the number of shopping malls in Brazil was spectacular in the past two years – for AT Kearney, shopping malls have”exploded”.

Shopping centres make approximately 20% of all retail sales in Brazil and are becoming increasingly popular with Brazilian consumers. 25 Shopping malls opened last year and 30 more planned for this year.

More than half of the centres were in the South East of the country, a significant percentage of the Brazilian population houses built. In the South-East is not the only area with retail but potential investment. According to AT Kearney is “future opportunity for additional real estate investment in the North and East of Brazil”.

Analysts of Brazilian property investment opportunities is for top-ranking in the retail development index Brazil not surprising. The meteoric rise of the middle class – an ongoing process – has endless possibilities for Brazilian investment and retail is no exception. Most experts believe Brazil’s potential will expand still further consolidates the country of its economic and social position within the global investment destinations.

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