Since communication is valuable in enhancing your success and expanding your business as a Realtor, you might consider utilizing popular Web sites such as Facebook, LinkedIn, Twitter and ActiveRain as more opportunities to maintain your connection with clients.

You can use these five basic rules to help you achieve the greatest benefit from these tools:

Be authentic. When people visit your Web page, the first thing they will see is your profile. Be honest about who you are and what you do, and be sure to include details. For instance, calling yourself a “real estate expert” isn’t nearly as revealing as “20 years of experience in the marketing and sale of residential property with a major national brokerage firm.” Also, touch on your life outside of work, including photos if possible. Adding this human element to who you are is paramount to building relationships.

Be an observer. Spend some time researching Facebook groups, fan pages and events related to your field. For instance, take note of how they communicate with their members and the amount of activity on discussion boards and wall posts.

Be a giver, not a taker. Share information with your network without any expectation of getting something in return. You might post a link to an interesting article or video, and offer insightful comments on links posted by others. Be willing to take time to build and nurture relationships with people in your network. The more resources you present, the more trust you build and the more potential clients you will generate.

Be a sleuth. By signing up at TweetBeep.com, you will receive e-mail alerts when keywords related to you or your business appear in a Twitter message, or “tweet.”

Get Organized. Use Facebook lists to group your contacts (colleagues, high school friends, neighbors, past clients, etc). Just click on the “Friends” link on the top of your profile page, and then click on “Make a New List” on the left side of the screen. This will make communication easier as you expand your network. Create similar groupings with your contacts on Twitter and other social sites.

Seeking out new marketing tools and techniques should be a vital part of your ongoing real estate classes. Understand the latest trends in your local area, market your benefits online to a mass audience and keep your real estate career on track.

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