Home Network News HC : Recently, this reporter was informed that, following the world’s smallest desktop PC Lenovo Q110 will Suning After starting, Lenovo Group’s another heavyweight Mobile Flagship product, “Le PHONE” is also on the last weekend of the nearly one in Suning stores one after another IPO. It is understood that “music PHONE” Lenovo Mobile Internet strategy under the symbol products, much of this year people are concerned about the domestic 3G smart phone. The music PHONE listed Suning as Home Appliances Chain’s first distribution channels, from the weekend first in the nearly stores listed. PHONE music sales in the first period Suning retail price of 2,899 yuan and 400 yuan premium gift packs to gift 2499 prognosis, also the highest. Suning quality from nearly one hundred stores nationwide selected as the first listing of stores, co-occupy 3G smart phone market.

10 billion strategic partnership together, the impact of the smart phone market

According to Su Ning, general manager of Communications Li Bin mining sales management center, as early as Aug. 2009, Su Ning, Lenovo will be the first to enter into strategic direct supply agreement, expand both the depth of cooperation. As a result, Lenovo’s computers in Suning Sell Increased significantly the amount of sales accounted ranking, ThinkPadX100e Suning, and many are exclusive or new starters. This year in April, Lenovo CEO Yang, president and chief executive more personally led a global team to Nanjing and Suning Zhang Jindong, chairman of the meeting, signed a global strategic cooperation agreement, specifically sales of 16 billion yuan within three years of the strategic objectives. At the same time at the meeting, both sides said they saw “Le PHONE” sales prospects, “Le PHONE” market to determine a preliminary cooperation. Trends in mobile Internet or in

According to the Ministry of Industry data released in January of this year show that the scale of China’s mobile phone users reached 233 million, accounting for 60.8% of total Internet users. Internet users usage of the phone as quickly end up, growth rate of 98.3%. Li Bin said, thanks to high speed mobile Internet users increase the size of the domestic 3G market will show the speed intelligent terminal growth. Suning and Lenovo, one as the largest 3C retailer, a position as an international class IT Manufacturers, the two sides based on the combined strengths of music PHONE, or to change the pattern of domestic smart phone market. With the advent of

IPHONE, mobile Internet start into public view. High-speed Internet access speed, full touch user experience, rich software applications, portable consumer products that bring added mobile Internet to attract large numbers of camp. Li Bin said that at present, the development of the global mobile Internet much faster than the desktop Internet access, has a very broad space for development. With the advance of the domestic triple play, 3G network to further improve the domestic development of mobile Internet will usher in a greater opportunity for mobile intelligent terminal will become the industry trends, eventually be universal.

Differentiation Marketing Gradually became a sharp weapon

Present, the difference has become a marketing tool for home appliance chain competition. Strong retail channels often the first sold by the factory’s quality products, customized underwriting, sales and other forms of procurement alone cost-effective product, obtain a strong competitive advantage. Bin said that in recent years, Suning has been increased on the first mobile product marketing, underwriting ratio, with more than 1,000 stores nationwide scale advantages, customized underwriting, get lower procurement costs, greater benefits for consumers. Meanwhile, Suning has been committed to co-brand factories and operators, through the plant resources, operator policy, the full range of retail back-end integration, to more and better products to more concessions to the consumer.