Real Estate is a tough bracket in this market, a few clients have found SEO should be the first to go but I argue it’s time to push the hardest. There are still deals to be done you just have to look a little harder, this is the time your competitors are also dropping their campaigns so why not your opportunity to shine? Here is a small SEO secret from an SEO expert, even when the most powerful site stops their link building campaign they begin losing their ranking and leads slow down. Those leads need to go somewhere. I have seen the best Real Estate sites utilize a mixture of LinkedIn, FaceBook, Twitter and their blog to draw traffic.

LinkedIn in the Real Estate industry is a must, for those of you not familiar it is the Facebook of the professional world, you can create a profile with all of your work history, request and give recommendations, join groups and make friends. What’s more you can look for potential clients or prospects and find how you’re connected to them through current contacts, even request an introduction. The benefits are obvious but to top that like Facebook it has a update feature so you can write notes to let contacts and investors know what is currently in the market.

With Facebook you can become you can create a Fan page where all updates you do are then sent to your fan’s data stream, a link back to your site can drive traffic your way. Just like anything else people talk with friends and family about houses in the market and when they visit their friend’s profile they see what page they’re a fan of. The more fans you have the more people land there and the more exposure you get as an agent, updates can be linked back to your site to again drive more traffic.

Twitter is the same, the relevancy of this site with Real Estate is that you instantly see traffic so those following you in the data stream will instantly see what is going on. If a house is in the market briefly and you need to inform people fast this is a great tool as it is less personal as the last two so people are more inclined to “follow” you. I myself sold a domain name for $15,000 to one of the Internet’s largest companies because they saw my tweet.

Your blog is a personal or company diary and should be updated as frequently as possible, talk about some of your sales and what is on the market, use this as an opportunity to make knowledge of the market shine. You blog can be distributed throughout the web, there are blog aggregators throughout the web that you can submit your blog to so when you update your blog is updated in multiple venues. This means you have the potential to be seen by thousands of buyers and investors, all you need is quality content and at least ten blog posts to start. Make sure your content is presentable and informative, the best person to represent your company is you so get started. All of these might seem a bit overwhelming but actually you can update all of them through a single point, contact me at defuse marketing and I will give you the tools.. With this tool every time you update back to your blog you will draw thousands of potential clients, make sure that if you are going to draw them back to your blog to have listings on the side and I cannot stress this enough: make your phone number easily accessible!