September 15, 2010

Selling Real Estate | How To Have The Most Profitable 4th Quarter Of Your Real Estate Career

Here is something that I read every day that I received from my real estate coach Mike Ferry. This will keep me on track to have the best 4th Quarter of my life and start 2009 off to a great start. We all know in real estate what you do today will have an impact on tomorrows results.

1. Four times a day take 15-minutes and work on the mindset that this will be your best 4th Quarter in history. This should include three or four strong affirmations to assist you.

2. Set a higher than normal goal for listings and sales in the 4th quarter. Many agents quit because they feel they’ve already accomplished what they could for the year. Remember great agents work 11 months, not eight.

3. If for any reason you’re way off your goal for 2008…don’t mentally quit before you physically quit…keep working. It’s common for agents to give up when they’re behind and start preparing for January when you have 90 days to build your foundation and do additional deals for 2008.

4. Remember the power of momentum. Having things work inyour favor and continuing to have them work in your favor is positive momentum. Stopping working is also momentum …
just the wrong momentum.

5. Identify the source of each deal you’ve done this year (listings and sales) and see who will give you another referral or will do another deal. Remember, the key is to duplicate your business.

6.Create a schedule for the remaining three months of the year… be specific … allow for days off for shopping, holidays

7. Everyone wants to take time off over the holidays … the holidays are generally four days off over Thanksgiving and four to six days off over Christmas and New Year’s … the rest of the time off is just screwing around. Remember your competition will stop working effective now and you will be the only one working, which enhances your chances. So get over taking time off.

8.Remember October 31st, Halloween, is not the beginning of the holiday season and is not a holiday you should be taking off … nor is it the end of the year. For some reason Real Estate people like to start their holiday seasons early. Remember if you had a real job you’d be working every day except a few days that your employer would give you off. You be the employer.

9. Set a goal today for the number of listings you want to have in inventory on January 1st adn the number of closings you want to have in both January and February (remember cash flow is important). This is the easiest way to keep momentum going and give you a huge boost to start the year.

10. Decide on how much listing appointments you want to have in January. Remember the only way to get those appointments is to prospect every day, starting today.

11. We must maintain mindset that people are going to be buying and selling Real Estate in the 4th Quarter. The market always continues…only the agents stop. Remember this affirmation…”I am the best agent to handle this transaction.”

12. Make a list of all the normal holiday rejections you will receive and then start working on the answers now. The worst case scenario is that you start creating a huge lead source for January.

13.Remember if 95% of the Agents quit working by November 1st and you continue working, the business will always come to you. “Be the last man standing.”

14. Contact your past clients and center of influence now. Ask them for 4th Quarter referrals.

15. Determine immediately the average number of hours you’ve prospected for the year and the average number of contacts per day you’ve made for the year … then add 30% to those numbers for the 4th Quarter and you’ll win the game.

16. Start today working on the mindset that the 1st Quarter of 2009 will be your best 1st Quarter ever. It will be because you’re willing to use points 1 – 15 of this report.

17. Since it’s harder to remain focused during October, November, and December … but the payoff is bigger than you think. Remember also that the distractions of Christmas parties, other Agents not wanting you to work are monumental … do not let this happen to you.

18. Write a three month wish list as to what you want for your family and yourself for Christmas … think big.

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8 Comments on Selling Real Estate | How To Have The Most Profitable 4th Quarter Of Your Real Estate Career »

April 5, 2011

remote @ 1:51 pm:

I have observed that intelligent real estate agents all over the place are warming up to FSBO Advertising and marketing. They are noticing that it’s not just placing a sign in the front place. It’s really concerning building connections with these suppliers who at some time will become customers. So, if you give your time and effort to aiding these retailers go it alone – the “Law connected with Reciprocity” kicks in. Interesting blog post.

May 31, 2011

Keith Thomas @ 6:05 pm:

Real estate agents create the feast. Outsiders bring their knife and fork to the banquet!How long before I quit paying dues to REALTOR and switch to Trulia?

June 26, 2011

Lesley Werth @ 10:17 am:

With Michigan's real estate market, may taxpayers may be able to reduce their SEV and taxable value. If they are able to show home values have come down in their area (very easily done with the assistance of your REALTOR). Check with your Township to see when they will be holding their hearings – they usually occur during March.

July 16, 2011

Anna Ighani @ 2:32 am:

I've never been an agent so what I am going to ask may be an obvious answer to all, but I am very curious to know. In other industries people get paid upfront for the work they do. Why can't real estate agents request a retainer for their services at the beginning of working with a client and have contracts of payment drawn up in advance to the closing? My thinking is.. noone would need to sue for commissions. The commissions would already be “set in stone” if the deal didn't close. I believe real estate agents provide a great service and should be paid for their work and time. There could be an additional “bonus” when the deal closes.

July 23, 2011

‘real estate agencies’ on the web « Giant Moments in Fashion @ 3:13 pm:

[...] a home can be a complicated process, so having a professional real estate agent can be a real help in locating the right property at the right price. But how do you choose the right agent to work with? Here are some steps to help … [...]

October 3, 2011

Saint Onle @ 7:25 am:

simple fact – "god" is certainly no real estate agent, or even and existential entity to begin with

October 7, 2011

Alex @ 9:08 pm:

you don't get paid ANYTHING unless you are involved in a hoe sale, either representing teh buyer or the seller and YOU will probably only get 1.5% of the sale price for each house sold – so for every $200,000 house sale you are involved in, you would get $3000

your first couple of years as an agent, you will probably make very little money, unless you know a lot of people who are looking for houses who will allow you to represent them

November 5, 2011

thomasrobinsonantonio @ 12:46 am:

A Plus! It's these nasty crazy tenants I'm concerned about!

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