June 27, 2010
Marketing Real Estate | Call Capture Systems In Real Estate Marketing
Real estate companies are now looking for ways to improve their income by means of improving their marketing strategies without spending too much. They are now into lead generation and call capture systems.
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5 Comments on Marketing Real Estate | Call Capture Systems In Real Estate Marketing »
March 30, 2011
lendermark2 @ 7:29 am:
There can be many reasons. I personally have no idea. I am constantly adding unique content to my pages every day. I get about 400 unique hits a day from natural searches. I get linkbacks from other brokers in my content network who we compile the information together but my statcounter sucks and doesn't say where everyone is comming from. Usually just says "no referring link" but they found me some way. I would love to know. I am constantly updating my urllist.txt for yahoo and submitting it and my sitemap.xml for google. It helps with the slurps and the bots.
May 15, 2011
Heath @ 12:03 am:
Brett Thanks for opening this subject, Larry thanks for publishing it.The US system of marketing real estate is clearly broken or at least obsolete compared to Australia. There is no excuse for a million dollar properties to be so poorly marketed in the US. I have worked with 2 brokers who ask sellers to pay for photography and get reimbursed at closing. These sellers don’t seem to mind at all when they cut me a check while other brokers are complaining that they cannot afford photography and they are loosing listings to those who can. I have shot a few videos with sellers present and they are thrilled with the process and the product. I am sure they would participate in the cost when they know the upside to great marketing. Breaking the old ways of thinking in real estate circles may be harder than we think. Established brokers have made allot of money using the current system and when one pioneer broker goes out and shakes things up by providing (pro) video and other cutting edge marketing they risk becoming a black sheep who listings do not get shown by other jealous brokers. I know it sounds unbelievable but apparently it happens. Going straight to the seller may be the best solution. They control the money and can demand products and services if they know they exist. I am starting an ad campaign targeted at sellers. I am sure it will anger some brokers when their clients call and ask about having a video done of their home but we all need to take some risks if we are going to change the way real estate is marketed.
June 11, 2011
deesev @ 5:27 pm:
Real estate logos don’t have to be outdated – minimalist design is hot: Logos in marketing Real estate companies…
October 7, 2011
Dave R @ 2:47 pm:
No. The premise of your question is completely false.
November 27, 2011
kemperk @ 6:46 am:
a; the most expensive, slowest way is how I stated; via
a community college.
b; the RE firms offer to finance RE schools normally but now,
I am not sure.
it is a piece of cake being accepted by one of those firms as
it costs them nothing to hire you and they almost always
gain from it.
you should go to an attendance RE school in your area,
and interview RE brokers/office managers and consider
both paying for your own ed and
consider whether you want join a split [commission] office
or a 100% office.
also a few RE firms offer desk fees of 25-50 a mo, much
better than the big companies who want 800-1500 a mo.
finally, you need to decide if you wan to rep sellers or
buyers. YOU will find that while still legal in most states,
dual AGENCY IS AT MINIMUM immoral and likely unethical
even WHEN THE other party permits it.
NO buyer can get the best deal possible when the
same agent rep's the seller and this is the biggest
thorn in the side of AGENCY. Being obligated to BEING
FAIR is not the same as doing the best you can do.
[lastly, most chain firms require membership with
NAR which I personally think is a violation of
Sherman Anti trust laws.]