May 1, 2010
Real Estate Market | Online Reputation – What A Realtor Should Know About It
Social media is key for Real Estate business nowadays. At the same time, Internet marketing is more effective than spending money in printing brochures if you want to have targeted clients and referrals. SO, WHAT PEOPLE SAY ABOUT YOU IN THE INTERNET CAN BE A BLESSING OR IT CAN KILL YOU. Think about it: What do you know about your online reputation?
A couple of days ago, a realtor told me a scary story: he got in to an argument on the street with a former client. The person he argued with wrote on his blog about the incident on the street, of course, from his point of view. Two – YES, TWO- years later, this blog posting still was one of the first things potential clients and referrals found when they searched my friend’s name on the Web.
What people write on the Internet is very, very serious. Recruiters, customers, and prospects (everybody!) search the Internet to learn more about YOU, and in this competitive Real Estate Market this is critical.
So, take care about your online reputation. You don’t have to have an argument on the street. Is only about a dissatisfied client or your worst competitor that can bad mouth your name, your brand, your company!
What can you do then?
1) Check your Online Reputation
Search your own name on Google using quotation marks and the name of your business. Look at the first two pages you find. In addition, you can set up a Google Alert (www.google.com/alerts), is free and you can receive e mails whenever new Internet postings that include your name appears.
2) If you find false information about you
Send an e -mail to the Webmaster or blogger (most of the times, the webmaster is listed on the bottom of the website’s page) and give all the information that proofs that there is a mistake or falsehoods. Ask to have that bad information removed. Take care of your written response: this must be professional and calm, not angry.
Today we have the Social Media and the Internet recognition as a challenge, because they are great opportunities to increase or referrals and our sales. Then, do not leave it for later. Take care of who you are in the WEB, because it really can make A DIFFERENCE for you and your Real Estate business.
My name is Maria Weston. I am Internet Marketing specialist. I am Marketing Director for http://www.flippingpad.com a place to share discussions, ideas and tips about Real Estate Investing. I am excited of working at Flipping Pad because every day I learn about this competitive and interesting business.
I am Feng Shui Consultant, Yoga Instructor and Communicatios and Sales professor, too.
I love reading, writting and learning about different ideas from other people and from other points of view. I believe in the power of our mind to get what we want: what you think, what you get!
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5 Comments on Real Estate Market | Online Reputation – What A Realtor Should Know About It »
April 3, 2011
JP @ 8:27 pm:
Mr fisher does rightly assert that excess supplies in any market cause a lowering in demand for new – look no further than condo/housing markets in fl, nv and az as examples. What is debatable, however, is whether those oversupplied markets should be allowed to run thru what is a normal cycle for sustained health. No business model sustains growth indefinitely unmodified in some way. Real estate market cycles can be lengthy; mfg market cycles for plant/eqmnt investment likely vary greatly depending upon type of mfg, demand for product, etc. Quick govt fixes upon market malaise is usually counter-productive, in the long run, creating perverse incentives and entitled thought processe.
April 8, 2011
Easy Repairs to Boost the Value of your Property « Get Your Free Credit Report Today! @ 9:16 pm:
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June 24, 2011
memaw @ 4:41 am:
You can't do this job nights. You might have looked at houses at night, but your agent needed to work during the day, everyone involved, banks, inspectors, appraisers, etc all work normal business hours and the agent has to be on call during those hours.
July 8, 2011
Lauren K @ 3:01 am:
Why don't you try VistaPrint.com? For cheap they create a bunch of print items — business cards, post cards etc. Are you looking for "design" ideas or "content" ideas?
September 2, 2011
Joe K @ 2:45 am:
Supply and demand.
Suppose there are ten widgets, and twelve people that want widgets. Widgets sell for $10 each, and all twelve are willing to pay at least that amount.
Well, if you own a widget you didn't want or need, what would you do? You'd offer to sell your widget. But knowing that there is high demand for widgets, you'll offer to sell yours at a premium. Let's say you offer to sell yours at $15. And all twelve people come running, wanting to buy…
The owners of the other nine widgets put theirs on the market. And the market responds. People desperate for widgets start bidding higher and higher. After all, there are fewer widgets than people who want widgets. You've got to pay a premium if you expect to get one.
But eventually, let's say when widgets reach $22, one of the twelve that wants a widget realizes widget prices have gotten too high for her. She drops out of the bidding. Now there are ten widgets for eleven people. The price still goes up because there is more demand than supply, but then gets to a point where another person drops out of the bidding. Let's suppose this price is $30. Now there are ten widgets, ten people left that want one, and everyone is happy.
Now, suppose one of the ten with a widget decides he no longer needs his and wants to sell it. Could he get $30? No. There are only two people left that want widgets, and both dropped out of the market before this price. To sell the widget, he would have to drop his price to where the second person dropped out. That is the market value – the highest price at which he could willingly sell and find a buyer. The second person knows if the price drops lower, the first dropout will purchase. And the second person is okay paying the less than $30 but more than $22 price.
And this is what is happening in the real estate market. Home prices are easing down to see what is the least amount they need to lower in order to induce the last group of purchasers that dropped out before the highest prices were reached to change their minds and purchase. A house that was on the market for $300,000 but not selling will lower to $280,000 and see if there are any takers. If not, then the owner might try $260,000. The prices will ease down slowly to see where this breaking point is as opposed to dropping down to where they began.
Hope this explains it!