March 24, 2010
Marketing Real Estate | Real Estate Call Capture – Can You Risk Not Using It?
Most businesses are already well aware of the benefits of using call capture technology. However, these same businesses may not know about the risks of not using this technology. A business that is looking to grow simply cannot afford to avoid using call capture because it provides a reliable way to develop quality leads. This is especially important in the real estate industry, as these leads can often be difficult to come by.
Call capture technology is generally used to secure the personal information of anyone who calls a specific number. This is commonly used in the real estate industry, as interested customers will call about a home that they might be interested in. The real estate agent is then able to return the call with more information. Those who do not take advantage of this technology, however, run the risk of losing those potential leads before they can even speak to each individual person. This is definitely not an efficient way to do business, as allowing interested parties to walk away without speaking to them can result in a loss of sales.
One of the reasons for the efficiency of call capture is that it is available 24 hours a day and seven days per week. This means that if an individual sees a real estate agent’s advertisements at midnight, he or she can call right away to receive more information on that house; there is no waiting time. An automated message can be recorded in the extension for that home, which will provide further information and will keep the potential customer satisfied. The agent will be notified of the call and can follow up on the lead the next morning. Not providing the information home buyers are looking for, when they are looking for it, can be risky business. Call capture allows that information to be available whenever the interested buyer wants it.
This is an amazing technology because call capture does not allow any leads to slip through an agent’s fingertips. Even if that individual does not answer his or her home phone when the agent calls back, the agent will have the caller’s address and can send along some literature for that individual to read. This means that no matter what, the real estate agent will be able to make some sort of contact with the caller and hopefully turn that caller into a quality lead. In a business that is entirely based on being in the right place at the right time, call capture technology allows for these agents to be in multiple places at once.
Compare this with a real estate agent that does not have call capture technology, and there is a definite difference to behold. An agent without this technology might still have a caller ID system at his or her office and can still provide an audio listing of the home. If the person who called does not leave a message, however, the real estate agent will only have a phone number to go on. This makes the follow up process much more difficult, as the agent will not have as much information with which to proceed as he or she would with call capture. With only minimal information to go on, the agent risks sounding unprofessional and ill prepared on the follow up contact. With the information provided by the call capture system, the agent will know the caller’s phone number, the property they were interested in, where they saw the ad for the property and possibly their name and address.
From an operational standpoint, call capture makes sense because it saves the agent a great deal of time. Since developing leads can take hours each day, it cuts into the actual sales time on day-to-day basis. By setting up a few phone numbers with call capture technology, these real estate agents can avoid using all of their spare time finding potential customers and can focus on contacting the leads that already have an interest in a listed home. This technology truly streamlines the day-to-day operations for a real estate agent, as it allows these individuals to avoid following dead-end leads and wasting precious time.
Call capture is a valuable tool for agents that don’t want to risk losing quality leads due to the inability to track them. With mirrored extensions, an agent doesn’t have to risk wasting their advertising dollars on marketing that doesn’t work. And the immediate call notification means that agents don’t have to risk missing out on a lead because they never even knew the prospective client looked at the property. Click to learn more about using call capture in your real estate business. Or for a 15 Day Free Trial visit http://www.RealtyOne800.com, a leading provider of real estate call capture systems today.
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6 Comments on Marketing Real Estate | Real Estate Call Capture – Can You Risk Not Using It? »
June 17, 2011
tom saales @ 7:45 pm:
Trent Partridge Author, Digital Marketing, Social Media Marketing, Mobile Marketing Internet Music Marketing, Video Internet Marketing, Search Engine Optimization, Political Internet MarketingTrent Partridge author of the ‘Internet Marketing For Music Artist, Models and Entertainers, The MyPropFolio Internet Marketing Workbook’ and contributing writer for ‘Be a Real Estate Heavyweight.’Also Online Identity Management,Search Engine Reputation Management and Internet Crisis Management and Political Internet Marketing. Real Estate Internet Marketing I am also a Ft Lauderdale Photographer Miami, Comedian. Activist.Love to play and coach basketball and shoot photography
June 19, 2011
John Carmine @ 4:14 pm:
Real estate logos don’t have to be outdated – minimalist design is hot: Logos in marketing Real estate companies…
July 7, 2011
Bob @ 1:02 pm:
First, his popularity is not "media contrived." It is very real.
Second, you can't blame the economy on Obama. He's only been in office for five days!
Third, Bush was the one acting like a fascist with his torture, warrantless wiretaps, secrecy and signing statements. Obama has reversed all these.
Fourth, as for the bailouts and stimulus plans, these were started by Bush and backed by both parties in Congress. If they fail (which I think they will), both parties will be to blame. I think they will fail because Bush already ran the debt up to 10 trillion dollars with his pointless war. You can't do massive deficit spending when you are starting out 10 trillion in the hole!
August 25, 2011
Mickie James @ 1:01 pm:
Most states do not require a college degree to get a real estate license. You just do a class and then take a state exam. In my home state, the initial class in a 75 classroom hour program, which will get you a provisional broker's license (assuming you pass the state exam). After that, you take three 30 hr courses to graduate to a full broker's license.
As far as what to study, anything business is good. I particularly think finance is excellent, because you learn about investments, assets, the banking system, and a lot of other things that are very related to the real estate business. I would steer clear of marketing. Marketing is very relevant to being a real estate broker but college marketing courses are all theoretical. You'll learn much more about marketing from books on amazon.com written by real marketers who have actually made millions from their skills. Jay Abraham is probably the best marketer ever, and anything he puts out is worth it's weight in diamonds (check out his website). Also pick up anything by Harry Beckwith, as well as Dan Kennedy's books. Everything Gary Keller has written is also unbelievable for real estate agents.
Here is my advice- take a business major and give it your absolute 110% best effort. Make it your goal to make a 100 on every paper you write, and on every oral presentation you give. Developing your written and oral communication skills is the best thing college has to offer for someone looking to sell real estate. You'll miss the mark almost all of the time, but put some real sweat into it and you'll thank me later.
Also be aware that real estate is a brutal business. You don't get paid unless you sell something ,and there are some costs involved in getting started. I pay over $1000 a year just to have a license and a Realtor's membership. Then you get to buy signs for your car, a computer, professional looking clothes, paper to do mail-outs, postage stamps, you get the point. This is why more than half of all people who get a real estate license and go into practice quit within 1 year. It is also a wonderful profession if you can stick it out, so best of luck!
September 16, 2011
Dave R @ 7:06 pm:
First, his popularity is not "media contrived." It is very real.
Second, you can't blame the economy on Obama. He's only been in office for five days!
Third, Bush was the one acting like a fascist with his torture, warrantless wiretaps, secrecy and signing statements. Obama has reversed all these.
Fourth, as for the bailouts and stimulus plans, these were started by Bush and backed by both parties in Congress. If they fail (which I think they will), both parties will be to blame. I think they will fail because Bush already ran the debt up to 10 trillion dollars with his pointless war. You can't do massive deficit spending when you are starting out 10 trillion in the hole!
October 9, 2011
Bell @ 5:56 am:
I disagree that OPEC is responsible for the current downturn.
My concise explanation for the economic downturn is:
1. Economies world wide are connected and cannot be completely de-coupled.
2. The US government over a period of time came up with improper policies for eg. The housing industry was artificially protected through various policy changes since 2001. It lead to a point where mortgages were bundled and sold as investments to pension funds overseas for fixed returns. This gave the banks and housing finance companies more money to lend for housing regardless of credit appraisals. The house prices went up and because of this people re-financed their houses and took the extra money to cater to their consumption. In effect the Americans were spending somebody else's savings and when the bubble burst the credit in the market vanished leading to a panic.
3. OPEC does not regulate prices, it is the market that does. Production figures for oil do affect the market but not for long.
At best OPEC could have been a very small, insignificant cause.